Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends
Last week, I talked about how it will be beneficial to incorporate visuals into your web marketing in 2014. Just consider the massive surge in the popularity of image-centred sites like Pinterest and the growing use of visuals, including photos, videos and infographics in anything and everything from blog posts to Tweets.
While it’s obvious this is a trend that’s going to be here for some time, getting on board and incorporating visuals into your web strategy is a smart move, not only because doing so will attract more attention to your content and brand, but because it will be a necessity for those who want to be major online players, going forward.
Why Your Web Marketing Needs Infographics
Regardless of whether your business sells clothing or is a head hunter for multi-national corporations, there are ways you can incorporate infographics into the web marketing you do on your company’s behalf. Overloaded by information, people are begging for simpler ways to obtain and digest the information they need to make decisions, and an infographic is a clever and highly-effective way to reach and get the attention of greater numbers of potential customers.
To put it simply, your web strategy will benefit from infographics because they appeal to those with little time and/or those who view your page from their mobile devices; the information your infographics contain is more easily digested than big bodies of text. Infographics can also be shared with little effort. Just think of it: if the infographics you use to market your goods and services or to explain a larger concept are high quality, others will want to use and share them too. This will only benefit you, as it will help build upon the web of links your site needs to become an authority in the industry.
Where to Use Them for the Biggest Digital Marketing Effect
Determining where infographics fit into your web strategy isn’t particularly difficult, as data-focused graphics can be used in just about anything and everything. While blog posts and eBooks are rather obvious places to use your infographics, there are a couple of places where using infographics can have a big effect, but that are often over-looked:
- Press Releases: add a visual to what are more traditionally straight bodies of text and people will take notice
- Infographic Directories: post the killer infographic you created in a directory that’s specially designed for sharing this type of content to bring more traffic (which you can track) to your site
In the same way that your website should make it as easy as possible for its visitors to contact you for more information or to purchase your goods and/or services, you need to make it easy for others to share the infographics you use–that is, if you really want to capitalise on the power of these visuals to boost your overall web marketing efforts. So, for instance, if you’re using an infographic in a blog post to highlight or better explain a concept, give your readers the option to grab the line of code that will allow them to use and/or share it with others.
How to Create Infographics
Using infographics in your content is a great way to keep your web strategy on point with current trends. Give people the visuals they want and need by choosing to either create your own infographics or investing some amount of money to hire professionals to create them for you.
Now, the do-it-yourself route may not be for everyone, even if there are some easy-to-use online services to help you create them. It takes time and some amount of skill and creativity to create a high quality infographic. If you’re unable to create a visual that’s capable of speaking volumes to your readers, you may want to consider hiring someone to create an infographic that could become a major asset for your web strategy. A quick search in Google will yield results for sites that can be of assistance, whichever route you choose to take.
Bring your web strategy up to speed and in-line with the marketing tactics that are most relevant for web users today. Call us on 1300 88 55 57 for more information.