Developing Your Online Community Will Translate to Business Success

Developing Your Online Community Will Translate to Business Success

Building or identifying your online community isn’t much different than doing your research for traditional or web marketing strategies.  You can get started by answering the following questions:

  • ŸWho are your target customers?
  • With which industries do you identify your business?
  • Ÿ Can you identify your competitors?
  • Ÿ What do you bring to your customers?
  • ŸWhat are your goals for your business’ online presence?

Those are just the basic questions that you need to answer to start identifying your company’s online community.

If your business is not yet involved in social media, you might want to start by going online and looking at your competitors’ websites, social media and blogs.  Even if they are not in direct competition with you, you can still take a look to see what they are doing online to get ideas for your business’ web strategy.  One effective method The SEO Company offers clients is a competitor gap analysis, in which we determine and analyse major competitors’ web strategies. By identifying the holes in competing strategies, we’re better positioned to help our clients capitalise on these shortcomings by adjusting their internet marketing approach accordingly.

Build Relationships with Your Audience

An online community is about building relationships with people, whether they are your customers yet or not.   If you are going to build a successful online community, you need to get to know your audience instead of just promoting your goods and services to them continually.  Listen to them, pay attention to their feedback and talk to them about their concerns, likes and dislikes with regards to your industry.

By paying attention to their feedback, you may find ideas for improving your business by adding products your customers want, by training your employees on better customer service or making a change in how you do business.  These improvements are customer driven and, by listening to your online audience, you will benefit from it.

Find Your Community

You can use analytical tools to find the audience you want and need for your online community.  As a part of your web strategy, you need to find the people who want your goods and services, but you also want followers who believe in your company’s values.

There are a number of tools that can be used to determine where it is that your audience hangs out online.  Get in touch with us if you want to learn which tools will be most useful for your purposes.

Building your online community and reputation through your web strategy won’t happen overnight, but with hard work and dedication, you can build an online community that will translate into business success.  To get help defining your online community and designing the strategy that will best target your pool of potential customers, contact The SEO Company for more information.



About Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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