Content is Crucial to Your Web Strategy but Not All Content will Achieve the Same Results
While most website owners today know that content is a crucial part of any successful web strategy, not everyone is aware of the fact that there are various types of content, some of which will not aid your internet marketing or SEO efforts whatsoever, and may even compromise your rankings in Google and other search engines.
- Unoriginal Web Copy: It’s sad to say that there’s a huge number of websites out there today that were created to look good but don’t function well nor are they capable of bringing their owners the type of traffic, leads or conversions they want. There are countless ways a site can be built incorrectly, both from a marketing and a SEO standpoint, but one of the most common errors people make is allowing web designers to use standard templates for the copy on their sites. In other words, every accounting company whose website was built by one web designer will have the same copy but with their own brand name subbed in. This may have been okay in the past, but Google sees this as duplicate content and penalises sites by banishing them to the abyss of search rankings.
- Copy & Pasted Content: Despite the fact that teachers told us plagiarising was wrong from the time we were old enough to pronounce the word, there are those whose entire web strategy for content is to copy and paste other’s posts and articles. Not only is this morally wrong, but Google will get you for this one too.
- Only Quality Content will Cut It: If writing is by no means your strong suit, do yourself and everyone else a favour and contract someone to do it for you. Don’t be tempted to hire someone whose first language isn’t English in an effort to save money, because spelling mistakes, poor use of keyword terms (“…pet stores Brisbane are everywhere…” Really?!) or statements that were so clearly lost in translation don’t impress anyone, search engines and humans alike.
- Unique Content Gets Results: When you include unique, high-quality, informative content in your web strategy, everybody wins; site visitors become increasingly convinced that you’re an authority in your industry, are more likely to trust you and to want to give you their business or at least to return to your site and maybe share your content with others; Google also loves unique, well-written content and will reward you for your efforts with great search engine rankings.
If you’re starting to re-think the content portion of your web strategy, keep these points in mind or get in touch with us to learn more about what quality content can and will do for your business online. Again, if writing is not your forte, trust this important task to someone who will achieve results with the written word, online. Contact us at 1300 88 55 57 to learn more.