You Can’t Afford to Exclude a Fast Loading and Effective Mobile Site from Your Web Strategy
We’ve talked about the importance of mobile sites for any business’ web strategy before, but it’s amazing the number of small and large businesses that still haven’t made a mobile-friendly web presence a marketing priority.
Back in 2012, it was reported that 61% of people who visit a web page that’s not mobile friendly will exit and go to a competitor’s site that is.* It’s safe to assume that this stat has only increased since the time of the study and that those web owners still not up-to-date with a web presence that’s compatible with mobile devices have lost a whole lot of business.
And, it’s not enough to have any old mobile site, either. Effective mobile sites—that is, those that generate sales—load quickly, too.
Even two years ago, Google reported that web surfers visiting a site via a mobile device expect the mobile site to load just as fast as the regular site, if not faster, and that 30 seconds or less was the amount of time that nearly 40% of those surveyed were willing to wait for a transaction to take place.* That’s not a lot of time, and if your web visitors are waiting for pages to load, you could be missing out on many opportunities, not just when it come to marketing your brand, but when it comes to making a sale or getting a visitor’s contact information.
To stay competitive today, you’ve absolutely got to have a solid, mobile-friendly web presence; otherwise, you’re missing out on all the traffic that’s ready to buy.
It’s true. Unlike those at home on their PC’s, people who surf the web on their mobile devices for products and services are ready to make a purchase. In fact, as much as 70% of those using smart phones and tablets make a purchase or take some other action within one hour of making a search.* It’s one thing for a site to rank well and another thing all together to have the site convert visitors into paying customers. Business owners always ask us how they can improve their conversion rates or the effectiveness of their overall digital marketing strategy and, well, a properly designed mobile site is a valuable tool for doing just that.
I guess what these statistics show is that if you thought your business was immune to changing web trends, you were wrong. Investing in a mobile-friendly site will be a wise decision that only becomes more valuable going forward.
To learn more about adding a mobile site to your web strategy, call The SEO Company at 1300 88 55 57.
*Find all the statistics cited in this post, here.