Back to Basics: Your Web Strategy from the Bottom, Up

Back to Basics: Your Web Strategy from the Bottom, Up

When you’re as immersed in web marketing as we are, you can often forget that not everyone has dreams about content curation strategies and backlinking, and that many don’t even know the first thing about what’s required for a successful web strategy or what internet marketing even entails.

That’s why we decided that in this post we’d get back to basics, to give everyone whose business isn’t web marketing a primer on what’s needed to make their site shine in the World Wide Web.

Yes, You do Need SEO

Everyday, we speak with people who are unsure as to whether or not they really need SEO. Today, as everyone with a website is competing for the attention of people who could become their customers, it’s vital that you employ some amount of SEO into a web strategy that’s tailored for your site and your niche.

While it’s great to employ search engine optimisation techniques while building a new website, there are effective ways to optimise an existing website, such as updating site copy, titles, tags and meta descriptions with a set of highly targeted keyword terms. If you’re about to build a new site, or would like some coaching on how you can revamp your existing site to achieve better rankings and to become the conversion tool you need it to be, get in touch with us. Every day, we educate people like you on internet marketing, from how search engines crawl sites and grant rankings to effective conversion tactics.  If you’ve got to start somewhere, start here.

Improve Your Site’s Existing Online Strategy

Sometimes, in their eagerness to get ranked, business owners will jump on the web marketing wagon only to realise later on that they don’t know the first thing about SEO and that some of their efforts may in fact be hurting their rankings and ability to convert site visitors into customers. Believe it or not, over-optimisation can be just as harmful, if not more harmful to your rankings than not optimising your content with keywords at all. Understanding which keyword terms to use, and in what ratio to use those terms, is vital for any successful online strategy.

Duplicate content is also an area where many site owners who lack real knowledge of SEO go wrong. A site’s rankings can easily be improved by removing any pages that repeat content from another page on the site, a guest blog post or Facebook share.

Another sure fire way to improve your existing marketing efforts is to stop buying links. Google penalises those who buy links from other sites in a big way—JUST DON’T DO IT!

While paying for links won’t do your web strategy any good, listing your business in free local directories is a good way to give your business greater exposure while establishing links to your website. Don’t forget about Google +!

And, lastly, by stepping up the content you post on your site, adding a blog and writing regularly about what’s new and exciting with your business or providing solutions to your readers’ questions, is a great way to build on an existing campaign. There are so many ways and places in which quality content can be used to get results. If you want to learn more about creating quality content to the benefit of your campaign, get in touch with us.

While this is just the beginning, in terms of how search engine optimisation can and should be used to attract more visitors to your site, bringing your business more customers, weaving all of these and other elements together into a solid web strategy is what really earns results.

If you’re feeling somewhat overwhelmed by these SEO basics, contact our team today and we’ll show you what a customised plan looks like and what it will achieve for your business.

About Paul Gregg


Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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