How to get results with local search and mobile for your small business internet marketing
If your small business has multiple locations or a local presence, but is lacking in a local web and mobile supported site coverage on the web then this can be a lost opportunity.
These businesses are missing out on increased sales and conversions by not supporting local search and mobile search capabilities on their web site.
Local business listings can show up in the search results pages as reviews, Google plus local listings, photos, local citations and much more.
What is the best way to take advantage of this clearly growing trend in local and mobile search?
Here is a step by step of the basics to get started with;
Step 1-Document your local citation information in excel with the following information;
Toll Free Number
Company Owner (Contact Person)
Company Owner (Contact Person) Gender: M/F
Hours of operation
Years in Business
Short Business Description
Medium Business Description
Long Business Description
Payment Types Accepted
Contractor #/License #
Google plus local Page URL
Company Blog URL
Twitter Profile URL
Facebook Page URL
Linkedin Company Page URL
You Tube Page URL
Keyword #1, Keyword #2, Keyword #3, Keyword #4,Keyword #5, Keyword #6, Keyword #7, Keyword #8, Keyword #9, Keyword #10
Services You Offer
Products You Offer
Service/Product Description #1:
Service/Product Description #2:
Service/Product Description #3:
Areas You Serve
Youtube Video URL
Image #1, Image #2, Image #3, Image #4, Image #5, Image #6,Image #7,Image #8, Image #9, Image #10
Company Owner Profile Image
Step 2 – Create a responsive designed website that will work on mobile and tablet devices and modern web browsers
Step 3- Research local citation where you can supply your business listings
One tool that can speed up your research is from whitespark, here is the link
Once you have a list of local directories to submit to take your excel spreadsheet from step one and begin the process of copying and pasting your information into each local citation site.
Hint: Use roboform to speed up the process and if you are in a real hurry and need to pay someone to do it for you, consider using a service like knowem.com to register your sites.
Step 4 _Optimise your pages for localisation and being found on a mobile device
David Milm has a great site that covers many of the things you should be considering to get your site optimized for local search.
Make sure that each of your location pages is optimised with local keywords
- Local title text
- Local keyword tags
- Local description
- Local headlines
- Local ALT image tags
- Local keywords in the body copy
- Site map
Step 5 Create and submit data feeds to major search engines
Submit your site and citation form information to the following search engine map providers;
- Google plus local – http://www.google.com.au/+/learnmore/local/
- Yahoo local – http://local.yahoo.com/
- Bing business portal maps – http://www.bing.com/businessportal (may not be available)
Step 6- Analytics Measure and Track your local conversions
Consider tracking things like;
- Analytics by geo location
- Web traffic
- Mobile traffic
- Search terms and search engines
- Telephone tracking and analytics
- Ranking by location and geo targeted keywords
Your prospects use an every growing number of mobile devices to find your business locally; therefore, you need to have a local presence on the web and mobile to be found. By using this small business internet marketing tips and tactics you are far ahead of those who decide to ignore it. The ultimate goal here is to increase traffic to your business and make more sales.
There are certainly much more areas you can submit your listings to but this is a great starting point. If you need more help with a comprehensive approach to local search you can always reach out to us at the seo company to help get your local search campaign of on the right foot.