Do You Need a Blog? Why Blogs Matter for Web Marketing & Why Your Business Needs One—Now!

Do You Need a Blog? Why Blogs Matter for Web Marketing & Why Your Business Needs One—Now!

We’ve said it time and time again: on the net, content is king. It’s arguably one of the most fundamental aspects of any web marketing campaign and can and will affect your overall web presence in a number of different ways, from helping to improve your site’s standing as an authority in your niche, and thus helping your ranking, to capturing site visitors’ attention and enticing them to bring you their business. The long and short of it is that if you aren’t currently blogging on your business’ behalf, it’s time you did!

A blog satisfies a number of different aspects when it comes to search marketing; it’s a place in which to use your highly targeted keyword terms, it’s a way to inform site visitors and prospective customers about your business and the services or products you provide while at the same time expressing to Google and other search engines that you’re an authority, and a blog will also allow you a way to put out social signals from the likes of Facebook and Twitter, linking to your blog posts and enticing readers to share your content. There are so many ways a quality blog can be put to work when it comes to web marketing. So what’s stopping you?

Who will Write?

It goes without saying that blogging on a regular basis requires an investment of time that you just might not have. Perhaps writing isn’t your strong suit. But maybe there’s a member of your team who does enjoy writing and who has a lot to say. If not, you can always hire the services of writing professionals, like the team of writers here at The SEO Company, to produce the content you need for a blog.

What will they Write About?

If you’re at a loss for what to write about, just think of the types of frequently asked questions your business receives. What are people most interested in with regards to your company? What ‘pains’ do people seek to cure by frequenting your business? Beyond frequently asked questions, share the latest industry news or information on your business’ promotions. Don’t forget to include a call to action at the end of your posts. After all, everything you do on your site should be geared toward getting your visitors to take an action, and ideally to become your customer.

How Often do You Need to Post?

Even one blog post a week would go a long way toward improving your digital marketing efforts. This is because, after posting your blog article, you can share it on Facebook, tweet about it to your Twitter followers, and provide links back to your blog posts. Hopefully, readers will want to share the content you post on your blog, which should be one of the main goals for blogging. If you produce content that people want to read, and they share it across a few different channels on the web, it can do great things for your web traffic and doesn’t require any other action on your part. Just sit back and watch as your rankings and site traffic climb!

Despite the fact that blogging continues to be one of the most useful internet marketing tools, few people and businesses use them. This is good news for you and your business. People are keen to learn about your business. They want to read about what it is that you do and what you can offer them. Tell them about it in a blog and your company will benefit.

To learn more about blogging for your business, contact The SEO Company. Our team of professional writers can accommodate your writing needs, no matter the industry. 

About Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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