The Roles Impatience Play in Your Web Marketing Campaign

The Roles Impatience Play in Your Web Marketing Campaign

Generally speaking, people are impatient. While there may be a select few who are content plodding away, diligently carrying out their everyday tasks while quietly waiting for their just rewards, most of us are more of the ‘give-it-to-me-now’ breed. Now that’s all well and good, but allowing impatience to get the better of you while at the same time ignoring this common human characteristic when designing and implementing the small business marketing tactics that are necessary if you want to compete on the web, can be detrimental on a number of fronts.

Acknowledge Your Impatience When it Comes to Marketing on the Web—then Deal with It 

I’d be lying if I said there were only a small number of web marketing clients who let their impatience get the better of them and pulled the plug on what promised to be a totally successful SEO or internet marketing campaign, before it had time to reach its full potential.

It takes time to for any online marketing campaign to boost web rankings, to crank up the volume of web traffic to your site and to increase the amount of money in your pocket. A web marketing campaign that will produce the type of highly targeted traffic and sustained growth your small business needs takes even longer. SEO and internet marketing are more of a marathon, not a sprint, and only those who can bridle their impatience and pace themselves for the long-haul will become the web heroes and heroines of tomorrow.

Still, Thinking like Your Impatient Web Visitor Will Win Your Small Business Favours Online

It’s one thing to not let your own impatience for bigger and better traffic and conversions to get the best of you and to make the type of rash decision we’ve seen all too often in the past, but it’s another to ignore the ‘impatience’ factor when laying out your site and designing your marketing plan of action. I’ve gone over this time and time again, but I can’t stress it enough: if your site isn’t clearly laid out and your web visitor, no matter how keen, can’t find what they want or need—straight away—you’re going to lose their business. By catering to your impatient visitors with a clean and clear design, obvious calls to action and concise copy, you will feed their need for instant gratification.

“So What’s it Going to Take to Get My Business to the Top?”

Cool your jets, mate, I’m getting there! All joking aside, if you want your business to become a major contender on the web you’re gonna need to grin and bare it for a bit. There will be good days and bad, as far as your rankings are concerned, but trust your SEO and/or internet marketing provider to do what they know best, and give them the time that’s needed to guide your business’ website through the turbulence so that it can claim its just reward—a position at the top and the traffic and conversions that go with it!

If you’re looking for a skilled team to design and implement a customised web marketing plan on your business’ behalf, or you’re a current client who would like to know more about how you can check your business’ rankings as incessantly as you’d like, call The SEO Company at 1300 88 55 57. Patience—give it a burl. You might like what you discover.

Solutions to Your Small Business Marketing Challenges

Solutions to Your Small Business Marketing Challenges

If you’re a small business owner, chances are you don’t have a huge web marketing budget. Although you might not think you have the cash to compete in marketing with mega corporations, and you’re probably right, there are ways to ensure your marketing efforts are effective, bringing you the volume of web traffic, leads and conversions you need to remain a key player in your industry.

Ensure Every Dollar is Spent Wisely–Marketing Tactics that Work

There are a few common challenges almost every small business encounters, when it comes to marketing; getting repeat customers, improving their conversions and making room in their budgets for marketing. Before we tackle the tips every small business owner should employ when marketing on the web, we cannot stress enough the importance of first getting to know who exactly your customers, or your prospective customers, are.

Defining Your Target Market both On and Off of the Web

You know you need traffic, but do you know who it is that’s most likely to buy your products? There’s little point cranking up the volume of traffic to your site if you’re failing to attract the attention of those most likely to become your customers. If your Newstead area business doesn’t supply services in other parts of Australia or other countries, there’s little point casting a web marketing net so big and broad that you’re getting traffic from China and Canada.

Start by first defining who it is that you want as your customer. Who is it that needs your products or services? Whose ‘pain’ will your offering ease? Get specific: we’re talking gender, age, income level, relationship status, location. Then, once you’ve got an image of the exact person you want as your customer, both on and off of the web, keep them in mind every single time you write a piece of marketing copy, send out a Tweet, write a blog post or announce a special promotion. Your traffic, leads and conversions will improve, once you know exactly who it is that you’re targeting.

Turn Your Web Traffic into Lifelong, Loyal Customers

One of the biggest challenges small business owners have is getting repeat customers. Sure, in order to grow you need to tailor your marketing strategy to attract new customers, but continuous, steady growth is the result of having a loyal following of customers, both on and off the web. Besides offering an awesome, quality product or service, you need to stay engaged with the people who buy your goods and services. This is where social media shines.

Social Media is a Must for Every Small Business

In order to build a loyal following of customers, businesses must dedicate some amount of their marketing time and money to staying engaged with their existing customers. With free social media profiles, a small business has the perfect place from which to share news about their business, tell customers about new products or services, specials and store promotions. Social media is the perfect place to tell and show your existing customers that they’re appreciated. If you don’t currently have a powerful social media presence, chances are you’re failing to convince your existing clientele that you appreciate their business and that they will continue to benefit from spending their hard earned money on your goods and services.

Improving Conversions: You’ve Got to Sell to Stay in Business

Most small business owners would agree that the point of having a marketing campaign is to sell more. With that being said, one of the biggest challenges most businesses face on the web is convincing people to buy. If a business has already defined their target market and are going after the right set of keyword terms (deep keyword research is a must—ask us why!), typically the problem is the site’s copy. Well-written and persuasive landing page copy is the key to turning the traffic to your site into longer read times, lower bounce rates, and eventually, paying customers.

It’s simple: you need to immediately make your site visitors an offer they can’t refuse or risk having them leave, taking their business with them. Take a look at your home page copy and then ask yourself the following questions:

  • Is my message relevant to my target market?
  • Does the copy present visitors with an attractive offer?
  • Do I have a strong call to action?
  • Is my landing page easy to navigate? Do I make it easy for people to learn more or to ask a question?

Sure, your site should be attractive and appealing, but a cool logo and pretty images aren’t going to win you customers. If you can’t write about your brand in a way that’s effective, get a professional to do it for you—I guarantee this will be well-spent marketing money!

Finding Your Marketing Money

Speaking of money, you’re going to have to spend some amount of money on web marketing if you want a hope in hell of being an industry competitor. In today’s world, those who are reluctant to invest in an internet marketing campaign and search engine optimisation will soon be out of business—I’d put money on it.  Even those small businesses that don’t have a lot of cash need to find the time and money to do some amount of marketing online. The old ways of marketing are dead, so cancel your newspaper and radio advertising and divert your money into marketing on the web. There are solutions for every type and size of business, as well as every budget. You’ve just got to wholeheartedly commit to succeeding online and trust those who know how to get your business where you want and need it to be to get the job done.

If after reading this you’re beginning to think that your web marketing efforts could use a little work, or you’re ready to invest in solutions to your online marketing challenges, call us at 1300 88 55 57 to learn more about the comprehensive internet marketing and search engine optimisation solutions offered by The SEO Company.

Are You Putting Press Releases to Work for Your Web Marketing Campaign?

Are You Putting Press Releases to Work for Your Web Marketing Campaign?

From literally minutes of writing, you could potentially get hundreds of backlinks (from unique domains) to your website. It’s really amazing how much one press release can do for your business’ web marketing. So why aren’t you taking advantage?

A press release is a short summary of a timely event or happening that’s put together in such a way journalists and other media personnel can quickly turn it into a story. While journalists will spin the story as their own ‘scoop,’ handing them a news idea on a silver platter can benefit your business in a big way. If you haven’t already, it’s time to add press releases to your web marketing arsenal.

Writing a Press Release for Maximum Web Marketing Value

Got something you want to share? Press releases are an effective small business marketing tool when done right. The key to making an effective press release, that is one that gets maximum exposure, is finding a unique or timely angle for your announcement.

Perhaps you’re about to open a new landscaping business; that in and of itself isn’t very newsworthy. Landscaping companies open every day. So what is it that makes the opening of your business unique? Perhaps yours will be the only one in the area that specialises in creating landscapes with recycled materials and plants that require little watering. Or, maybe you will be giving away $100 gift certificates to the first 20 people who attend your grand opening.

Include all the relevant details; the who, what, where, when, as well as where readers can go for more information. Be sure to include a link back to your website’s home page, using your brand name as the anchor text.

Quotes Count

Give your press release credibility by adding a quotation; this can be from one of your board of directors, an existing customer, or virtually anyone who’s somehow connected to the focus of the press release.

Catchy Headings to Hook the Press

Just like any writing you do for the purpose of web marketing, the headline has got to be something that grabs readers’ attention, otherwise they’ll skip it. When journalists look for story ideas on news wires, they’re looking for something that’s going to interest their readers. Try to incorporate the audience by addressing a common problem and tell readers how it is that they will benefit from taking the time to learn more about what it is that you’re announcing.

So, for instance, a catchy heading for the release announcing your new landscaping company might be, New Landscaping Centre, True Green, Provides Environmentally-Conscious Home Owners with Hard-to-Find Landscape Solutions.

Distribute

Using popular online news wire services, such as PRNewswire and PRWeb, distribute your press release. When it comes to small business marketing, having a yearly subscription that entitles you to distribute a certain number of press releases each year via these sites could be money well spent.

If you’re looking for a low-cost, straightforward way to drive traffic and new customers to your site, all the while benefiting your overall search marketing efforts, it’s time you started writing press releases. We can show you how to work this tool into your web marketing campaign, but if you’re short on time, you can always have our writing team produce the press releases for you. Call us today.

What is Enterprise SEO & Why Might it be the Form of Web Marketing that’s Right for Your Business?

What is Enterprise SEO & Why Might it be the Form of Web Marketing that’s Right for Your Business?

When seeking out digital marketing services for your business, you may feel overwhelmed or confused by the choices that are available to you. Internet marketing means and incorporates many things, so how do you know which services are well-suited for your business and which will be the most effective for you to employ?

While any web marketing company that’s worth its weight should be able to help you evaluate your business and its needs, going into the process with a good understanding of what’s what will help to ensure you wind up with the strategy that will boost website traffic, leads and sales, or help you achieve any other outcome that you desire.

In your quest to find the web marketing services that will satisfy your business’ needs, you may have come across what’s known as ‘enterprise SEO.’ Most people tend to think of the word ‘enterprise’ as describing a big business. While it does in fact refer to something that’s large in scope in this instance, enterprise SEO isn’t necessarily a digital marketing strategy that’s exclusive to mega corporations.

Sure, the major brands you know and see online are likely employing enterprise SEO, but it’s not so much the size of their business that determines their need for this type of search marketing as it is all of the different people and tools that they are employing across a variety of different channels, making them the mega brand that they are.

In fact, depending on your business and what you hope to achieve via your website, enterprise SEO could be a winning small business marketing tool. Enterprise SEO does cast a big net, incorporating many different elements, like search and social media, as well as people, and weaves them together to create a powerful web marketing strategy.

So say, for instance, that your business sells courses on investing. You’ve dominated your local area and now wish to expand your operations and to reach a more global audience. You wish to sell courses on the fundamentals of investing to people around the world. You want to develop content and pages for your website that will speak to people living in major centres world-wide, and you know you need to step up your social media campaigns if you hope to reach a much larger audience. Everything from your backlinks and keyword terms to the social signals you send and the content you write has got to be working together through a master plan that is enterprise SEO.

Sounds overwhelming? It can be, unless you’ve got a team of people, all experts in their individual fields, who know how to integrate all of these various elements in a way that can and does take web marketing to a whole new level. Luckily for you, The SEO Company is made up of people with the expertise and experience necessary to pull off such an endeavour.

If you like the sounds of what’s possible with enterprise SEO, contact us and let’s determine, together, whether or not your businesses is suited for this type of internet marketing strategy.