If Your Site is Light On Quality Content, Google’s Latest Algorithm Update, Panda 4.0, Should Motivate You to Re-think Your Web Strategy

If Your Site is Light On Quality Content, Google’s Latest Algorithm Update, Panda 4.0, Should Motivate You to Re-think Your Web Strategy

In the newsletter we send out to our clients every month, content is a recurring topic. While we started out by recommending to our clients that they make regular blogging a focal point of their web strategy going forward, we’ve now resorted to a much more blatant form of suggestion, otherwise known as verbal assault, in an attempt to urge them to step-up their content creation efforts.

I get it, not everyone likes to write and most business owners don’t have extra time to devote to blogging. But, if writing and posting quality content on a regular basis was an important factor for ranking well in Google before, Panda 4.0 will ensure that all those who drag their heels and don’t incorporate regular blogging and other forms of content creation into their online strategy won’t have a hope in heck of ranking well in the future.

What’s Changed with Panda 4.0?

With every update that’s rolled out, Google is attempting to better their users’ experience by providing search results that best match keyword searches. Now, content that’s considered spammy or just plain low-quality has always been on Google’s hit list, but Panda 4.0 seeks to reward those sites that contain lots of quality content by moving them up the rankings, and to punish those whose web strategy has neglected content creation with a bump down in the search results.

Now, while I’m sure there are many who have seen a drop in rankings since Panda 4.0 was unleashed, the opposite could also be true; a site with an online strategy that’s particularly strong on the content front, but that may have ranked lower in the past because of other factors, such as on-page issues, could actually see a nice boost in rankings from Panda’s update.

Whatever side of the coin your site is on, the fact of the matter is that Google continues to make it abundantly clear that a web strategy where content doesn’t play a big role is destined to fail.

Panda-Proofing Your Web Strategy

Even if your site’s rankings have suffered a blow, there’s no time like the present to revise your web strategy and to bring it more in-line with what Google continues to make clear–content is, and will continue to be, king.

Here are a few points to consider:

  • Commit to adding at (the very) least two new posts to your site’s blog, every month. If your site still doesn’t have a blog, your web strategy is in major need of an overhaul–get blogging!
  • Posts that are less than 500 words in length aren’t as valuable as longer, quality posts.
  • Use a good mix of the best keywords for your market in the content you post on your site, only wherever it makes sense to do so. Statements like the following will get you nowhere but down:  ‘With coffee roasters Brisbane, the freshest beans are at…’
  • Consult with a team of professionals to see where it is that you lack, as far as quality content goes. With a thorough audit, you may discover that it’s not just your site’s blog that’s lacking content, but that what’s missing from your web strategy are additional site pages packed with the content your visitors are looking for.

If your site’s rankings have been rocked by Panda 4.0, get in touch with us to learn how to improve your online strategy so that future updates feel more like bumps in the road and not bottomless potholes. Call us on 1300 88 55 57.

Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends

Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends

Last week, I talked about how it will be beneficial to incorporate visuals into your web Web Strategy Infographicsmarketing in 2014. Just consider the massive surge in the popularity of image-centred sites like Pinterest and the growing use of visuals, including photos, videos and infographics in anything and everything from blog posts to Tweets.

While it’s obvious this is a trend that’s going to be here for some time, getting on board and incorporating visuals into your web strategy is a smart move, not only because doing so will attract more attention to your content and brand, but because it will be a necessity for those who want to be major online players, going forward.

Why Your Web Marketing Needs Infographics

Regardless of whether your business sells clothing or is a head hunter for multi-national corporations, there are ways you can incorporate infographics into the web marketing you do on your company’s behalf. Overloaded by information, people are begging for simpler ways to obtain and digest the information they need to make decisions, and an infographic is a clever and highly-effective way to reach and get the attention of greater numbers of potential customers.

To put it simply, your web strategy will benefit from infographics because they appeal to those with little time and/or those who view your page from their mobile devices; the information your infographics contain is more easily digested than big bodies of text. Infographics can also be shared with little effort. Just think of it: if the infographics you use to market your goods and services or to explain a larger concept are high quality, others will want to use and share them too. This will only benefit you, as it will help build upon the web of links your site needs to become an authority in the industry.

Where to Use Them for the Biggest Digital Marketing Effect

Determining where infographics fit into your web strategy isn’t particularly difficult, as data-focused graphics can be used in just about anything and everything. While blog posts and eBooks are rather obvious places to use your infographics, there are a couple of places where using infographics can have a big effect, but that are often over-looked:

  • Press Releases: add a visual to what are more traditionally straight bodies of text and people will take notice
  • Infographic Directories: post the killer infographic you created in a directory that’s specially designed for sharing this type of content to bring more traffic (which you can track) to your site

In the same way that your website should make it as easy as possible for its visitors to contact you for more information or to purchase your goods and/or services, you need to make it easy for others to share the infographics you use–that is, if you really want to capitalise on the power of these visuals to boost your overall web marketing efforts.  So, for instance, if you’re using an infographic in a blog post to highlight or better explain a concept, give your readers the option to grab the line of code that will allow them to use and/or share it with others.

How to Create Infographics

Using infographics in your content is a great way to keep your web strategy on point with current trends. Give people the visuals they want and need by choosing to either create your own infographics or investing some amount of money to hire professionals to create them for you.

Now, the do-it-yourself route may not be for everyone, even if there are some easy-to-use online services to help you create them. It takes time and some amount of skill and creativity to create a high quality infographic. If you’re unable to create a visual that’s capable of speaking volumes to your readers, you may want to consider hiring someone to create an infographic that could become a major asset for your web strategy. A quick search in Google will yield results for sites that can be of assistance, whichever route you choose to take.

Bring your web strategy up to speed and in-line with the marketing tactics that are most relevant for web users today. Call us on 1300 88 55 57 for more information.

How Does the 80/20 Rule Figure Into Your Web Strategy?

How Does the 80/20 Rule Figure Into Your Web Strategy?

Few people in business haven’t heard of Pareto’s Law or the 80/20 Rule, whereby 80% of the results come from a mere 20% of the causes. While the exact percentages may not always be 80 and 20, the differences between them is what’s important. 90 and 10, for example, would demonstrate the same observation, namely that a portion of causes or actions produce the majority of the outcomes.

It’s really quite amazing to think that when you apply this rule to your business and start to break things down, you can quite accurately predict the outcome for just about anything you do. It also becomes a highly valuable guide for where and how to direct your energy and resources, something from which every small business owner can benefit.

If your business has an online presence and you’re working to refine the web strategy that will bring more traffic to your site and customers to your door, the 80/20 Rule can help focus your attention on the aspects of your strategy that will deliver results in the way of new clients and sales.

Your Online Strategy & the 80/20 Rule

Now, I don’t mean to say that all the time and effort you’ve put in hasn’t been worth it, but 20% of your existing online strategy, whether it includes SEO or any form of web marketing, is generating 80% of the business you receive from the web. It can be a bit frustrating to think that such a small piece of the pie is what’s giving you the biggest result, but instead of getting angry, look at it this way:

The key to a successful web strategy is to determine what that effective 20% consists of, focus more of your attention on those tasks and  less on the whopping 80% that isn’t really pulling its weight.

The Social Media Example

Like I said, what’s so beneficial about the 80/20 Rule is that you can apply it to every facet of your online strategy. Take social media, for instance; Interacting with followers through various social media channels is crucial to success online, but if you’re doing too much of what’s not working and too little of what actually generates leads and sales, what’s the point?

Well, how do you interact with prospective customers through social media? By sharing content. Using the 80/20 Rule, think about the content you share. You and I know you’re not sharing content because you’ve got loads of extra time to interact socially online, but that’s why people (your prospects) are on sites like Facebook and Twitter–to be social. While you may be interacting just to popularise your brand and to demonstrate that you are an authority in your industry, if 80% of the content you share on a social network is a total sales pitch, you’re going to do little more than tick people off. Instead, make your content a healthy 80% informative and only 20% sales pitch and see where that takes you.

Determining Which Facet of Your Web Strategy Deserves the Most Attention

So, knowing that 20% of the pages on your site bring you 80% of your leads and sales or that 20% of the web marketing you do is responsible for 80% of your results, you need to determine which specific pages and tactics are worthy of more of your time and energy. Tracking and analysing results is the best way to execute and constantly refine a web strategy that’s capable of taking your business to the next level online. There are many sophisticated tools available that you can use to monitor your traffic, rankings, conversions and much more. Heat maps, for instance, will show you where it is that site visitors are actually clicking, and which pages or sections of content they skip over all together.

If you’d like to know how the 80/20 Rule can be used to guide your web marketing efforts, including content creation, social media signalling and more, call The SEO Company on 1300 88 55 57. Together, we’ll design and implement a web strategy that’s more of an equation for achieving success and less of a shot in the dark.

Mobile Still Not a Part of Your Web Strategy? You’re Almost Out of Time…

Mobile Still Not a Part of Your Web Strategy? You’re Almost Out of Time…

For all you heel-draggers who still consider mobile-friendliness to be an optional add-on for a website, it’s time to pick up the pace and bring your site up to speed or risk losing business.

Google’s Matt Cutts recently told listeners at a search marketing expo that it would not surprise him if this were the year when the number of searches performed via mobile devices would be greater than the number of searches done at desktops. Mobile-friendliness is a topic we’ve broached, time and time again, with our clients. Knowing this day would come, we knew a web strategy without mobile compatibility would fail to compete, going forward. To be honest, I’m a little surprised that we’re already at that point. It’s time to fish or cut bait.

Re-working your online strategy so that your site is mobile-friendly requires you to get inside the head of your user, appealing to how they think and act when searching from a smart phone or tablet. Design your strategy with these points in mind:

A Good Online Strategy for Mobile is to Keep it Simple

When it comes to designing a mobile-friendly version of your site, pages with simple and straightforward layouts will always be more effective than those that are heavy on content, pictures and so on. Remember, mobile allows users to surf the web while they’re on-the-go, so on average, the amount of time they will want to spend on a site is less than a desktop user. This being the case, your web strategy should include the following:

  • Keep images to a minimum
  • Use bullet points and short paragraphs that users can quickly scan for the information they need
  •  Use different colours or bold to draw attention to important text or areas of your mobile site
  • Reduce the number of text links on the page
  • Don’t use long forms; no user is going to fill out field after field of information while they’re on the bus or at a coffee shop
  • Mobile sites that load slowly only frustrate users and lead to higher bounce rates, as do sites where you can’t see from one side of the page to the other without having to scroll
  • Focus on including the content you want and need the user to see, aesthetics are secondary

Keywords and Your Mobile Strategy

Just like the amount of time a mobile user will spend perusing your site is shorter than a desktop user, mobile users also tend to use shorter keyword terms in their searches. This means that as you design the online strategy for your mobile site, include keyword terms carefully researched and selected for their mobile search relevance. Also, don’t forget that a growing number of mobile users are turning to voice search instead of typing in their queries. The keyword terms used in voice search tend to be formulated as questions, so take this into account when researching the terms you’ll include in your web strategy.

If you’re starting to realize that the time to bring your online presence up to speed with a mobile-friendly site is now, before you start to lose business to your competitors, you’re right. While using the above points as a framework for your web strategy will get you off to a good start, you may want to consider speaking with some experts who can help you design, build and test the mobile site that will put you in the best possible position to capitalise on the growing trend that is mobile search.

For more on this or any other web strategy query, call The SEO Company at 1300 88 55 57.

Is Your Web Strategy Failing to Generate New Business? Conversion Rate Optimisation is What’s Missing

Is Your Web Strategy Failing to Generate New Business? Conversion Rate Optimisation is What’s Missing

You know your landing page isn’t converting enough of your visitors into paying customers. Is it the style of writing you use? Your call to action? The colours or layout of the text and pictures? You need to make a change, but how do you know which changes will bring you the results you need and which ones will only produce fewer conversions than you’re receiving now?

Changing the content and/or layout on a website can be risky business, that is if you’re making those changes blindly. But, maintaining the look and functionality of a site that’s under-performing isn’t wise either. Your web strategy needs to include Conversion Rate Optimisation with tactics designed around concrete proof for what works–not shots in the dark.

Making Conversion Rate Optimisation a Driving Force of Your Online Strategy

If your site is failing to bring you new business, what’s the point in having an online presence? In many instances, when we start working with new clients, we see websites that function more like online brochures and less like lead and sales generation tools. With sites like these, a client’s decision to begin conversion rate optimisation can be the turning point in their online strategy.

What are some of the aspects of a site that should be analysed and potentially re-worked?

  • Calls to Action (CTA): your wording and the position of the CTA on the page matter, as well as the effectiveness of CTA buttons. Nine times out of 10, CTA buttons convert more effectively than CTA text links.
  • Headlines: are they clear? Do they entice people to read further down the page?
  • Contact Information: is your company phone number big and bold, right where customers can see it?
  • Colours: highlight a CTA, like a Buy Now Button, by making it a colour that will really ‘pop’ on the page.
  • Pictures: people are more trusting of companies when they can see the real live people who work there. Consider switching out the stock photos on your site for images of your employees, hard at work.
  • Live Chat: if this isn’t already a part of your web strategy, it should be. It’s easy to use and helps convert those site visitors who are less likely to pick up the phone to ask a question.
  • Include Client Testimonials: proudly display testimonials from your previous customers. Testimonials show new site visitors you’ve got a product or service that’s worthy of their money.

Now that you know some of the things you could change to improve your site’s conversion rate, discover how it is that you can make changes without taking the sort of trial and error approach that could cost you conversions, not boost them.

What is Split Testing?

Also referred to as A/B testing, split testing is a proven web strategy whereby, with the help of a special tool, you can split your site’s traffic between two different versions of a page and then measure which page is more effective when it comes to converting that traffic into new leads and sales.

So, for instance, if you suspect that your landing page’s lack of conversions is due to a weak CTA, you could create two new versions of this page, each with a different CTA. Then, the tool would split your traffic between the two versions and allow you to see and measure the effectiveness of one CTA over the other.

Improve Your Web Strategy the Right Way–Hire Experts to Help

You can, of course, do this testing on your own, but that will require time and a certain know-how that you may not have. Many digital marketing companies now offer split testing services as a part of a conversion rate optimisation package. The SEO Company, for instance, uses split testing on clients’ sites, in addition to other valuable conversion rate optimisation tools like heat maps, to measure a site’s effectiveness and to help a client design a web strategy that converts more site visitors into customers.

If you’re ready to improve your web strategy so that it’s capable of making you money, call us on 1300 88 55 57 to learn more about our Conversion Rate Optimisation services.

When the Number of Mobile Devices Soon Surpasses the World’s Population, Will Your Web Strategy be Able to Keep Up?

When the Number of Mobile Devices Soon Surpasses the World’s Population, Will Your Web Strategy be Able to Keep Up?

It’s true. In fact, according to this information from Wikipedia, the number of mobile devices in Australia already outnumbers our country’s population. Now, I know I’ve flogged this horse to death, but if your web strategy doesn’t already include a plan for how you will accommodate the searches people do via mobile devices, these statistics should be a wake-up call. When people search on the web for goods and services they want to buy via their smart phones and tablets, everything they do is different from when they’re using their laptops and desktops. Thinking your digital marketing strategy is capable of keeping up as it stands now, designed and executed in a way that will only please laptop and desktop users, is a little naïve to say the least. Only those with a strategy that’s perfectly tuned for mobile will succeed in 2014 and beyond.

Keyword Research with a New Focus Could Give a Boost to Your Digital Marketing

Now, I’ve talked in the past about how you need a different strategy for keywords that are used to target laptop or desktop searchers and those that target mobile users, but this is a point worth reiterating. People use very different keyword phrases when they type a search from their laptop versus when they speak a search into their smart phone. The key to digital marketing success, here, is to discover the set of thematic keyword terms that’s capable of delivering both mobile and desktop/laptop searchers. If you’ve been working from a list of keyword terms you yourself came up with, the luck you’ve had generating leads in the past is about to run out. It’s time to invest a little money in professional keyword research and a list of keyword terms that compliments your web strategy perfectly and is capable of keeping up with current trends in mobile search.

Determine Which Types of Content Converts Best for Which Devices

Depending on the type of device a searcher uses when they discover your business on the web, some types of content will more successfully capture their attention and prompt them to take action than others. While a mobile user isn’t likely to read the free eBook you wrote, they are likely to watch a short video where you describe how your product or service works, or read short customer testimonials that rave about how awesome your latest product is.

In an age when the number of mobile device users is growing by leaps and bounds, using Analytics and other tools to determine which types of content are most successful at converting mobile traffic and laptop/desktop traffic into customers is crucial. We at The SEO Company, for instance, can use a heat map tool that shows us where users click and how they interact with the content on our clients’ sites.

With a little research and analysis, you will be better equipped to tailor your digital marketing and content strategy for best results on both your regular website and your mobile-friendly site. If you haven’t the knowledge to understand or put what it is that you discover via these tools into action in your web strategy, your SEO or internet marketing provider should be able to help.

Give your business the best chance for success in 2014 with a web strategy that includes mobile. If you have yet to make your site mobile-friendly, consider that a small investment now could pay you back in a big way as mobile devices continue to become the preferred search device for your target market. Combine an updated, mobile-friendly site with a web strategy and content plan that takes into consideration the keyword terms both mobile and laptop/desktop searchers use and the types of content they’re most likely to appreciate, and you will be laughing all the way to the bank in 2014.

Get in touch with us at 1300 88 55 57 to learn what we can offer that will put you and your business in the best position to succeed on the web, in the New Year.

Learn Why Keyword Terms with Buyer’s Intent Must be a Part of Your Web Strategy

Learn Why Keyword Terms with Buyer’s Intent Must be a Part of Your Web Strategy

So often, when we meet with new and prospective clients who claim that they’ve been doing SEO on their sites for X number of years, we find that they’ve been targeting the wrong types of keyword terms. A successful web strategy requires a highly-specific, carefully selected list of keyword terms that are used throughout a site’s content in the right ratio. Use the right keyword terms properly and your online strategy will produce great rankings with traffic that converts. Use the wrong terms and all of the keyword optimised content you spread across the web will be little more than a waste of time.

Where people get hung up is that their web strategy targets a list of keyword terms that’s too broad and lacking in buyer’s intent. What are keyword terms with buyer’s intent and why do they matter? Let’s put it this way: if the whole point of you having a presence on the web is so that you can sell stuff, but you’re targeting keyword terms that don’t have buyer’s intent, you’ll always be working against the current.

The Keyword Terms People Use When They’re Ready to Buy

There are different types of terms people use when they perform a search on the web. If we were to categorise them, they would be the terms people use when they’re looking for information on a specific topic, the terms people use when they already know which website they want but just don’t know the URL, or the one’s people use when they search for things they want to buy online. The latter of the three are the terms you want to target if ramping up sales is your goal.

So, generally speaking, how do you know which terms have buyer’s intent? In most instances, the keyword terms people use when they search online for products and services they’re ready to buy are those that are specific and detailed. Too often, people target the wrong keyword terms because their strategy for choosing their keyword list relies solely on the amount of traffic the terms receive. The problem with this is that while the search term ‘pet supplies’ might have a large global traffic yield, people can and will use this search term when looking for all types of pet-related items, but not necessarily the luxury dog crates your company provides. Instead, you may find that a more specific term, like ‘solid wood luxury dog crates,’ has less global traffic but delivers exactly the type of web searcher you want and need: those people who are looking for and ready to buy solid wood, luxury dog crates, like those you manufacture.

One strategy for coming up with these buyer’s intent keyword terms is to take a long, hard look at what it is that your company sells and to ask current customers what types of terms they would use or did use to find your products and/or services online. This, however, is about as efficient as using an ox to plough a field. Keyword tools provide perhaps the best overall look at all of the terms that not only have traffic, reasonable competition and, most importantly, people ready to buy, but without knowing how to properly use these tools and analyse the data, you may not be any further ahead.

This is precisely why hiring professionals to perform deep keyword research for your site may be one of the best business investments you make. When you know exactly which terms your prospective customers are using when they search online, you will be better equipped to set and achieve those online goals for leads and conversions.

To learn more about finding and adding the keyword terms with high buyer’s intent to your web strategy, call us at 1300 88 55 57.

You Can’t Afford to Exclude a Fast Loading and Effective Mobile Site from Your Web Strategy

You Can’t Afford to Exclude a Fast Loading and Effective Mobile Site from Your Web Strategy

We’ve talked about the importance of mobile sites for any business’ web strategy before, but it’s amazing the number of small and large businesses that still haven’t made a mobile-friendly web presence a marketing priority.

Back in 2012, it was reported that 61% of people who visit a web page that’s not mobile friendly will exit and go to a competitor’s site that is.* It’s safe to assume that this stat has only increased since the time of the study and that those web owners still not up-to-date with a web presence that’s compatible with mobile devices have lost a whole lot of business.

And, it’s not enough to have any old mobile site, either. Effective mobile sites—that is, those that generate sales—load quickly, too.

Even two years ago, Google reported that web surfers visiting a site via a mobile device expect the mobile site to load just as fast as the regular site, if not faster, and that 30 seconds or less was the amount of time that nearly 40% of those surveyed were willing to wait for a transaction to take place.* That’s not a lot of time, and if your web visitors are waiting for pages to load, you could be missing out on many opportunities, not just when it come to marketing your brand, but when it comes to making a sale or getting a visitor’s contact information.

To stay competitive today, you’ve absolutely got to have a solid, mobile-friendly web presence; otherwise, you’re missing out on all the traffic that’s ready to buy.

It’s true. Unlike those at home on their PC’s, people who surf the web on their mobile devices for products and services are ready to make a purchase. In fact, as much as 70% of those using smart phones and tablets make a purchase or take some other action within one hour of making a search.* It’s one thing for a site to rank well and another thing all together to have the site convert visitors into paying customers. Business owners always ask us how they can improve their conversion rates or the effectiveness of their overall digital marketing strategy and, well, a properly designed mobile site is a valuable tool for doing just that.

I guess what these statistics show is that if you thought your business was immune to changing web trends, you were wrong. Investing in a mobile-friendly site will be a wise decision that only becomes more valuable going forward.

To learn more about adding a mobile site to your web strategy, call The SEO Company at 1300 88 55 57.

*Find all the statistics cited in this post, here.

If B2B Lead Generation is Your Goal, Your Web Strategy Had Better Include These Tactics

If B2B Lead Generation is Your Goal, Your Web Strategy Had Better Include These Tactics

Marketing on the web is similar to offline marketing in many ways, however, a digital interface gives business owners many more options or ways to effectively market their businesses and brands. A web marketing strategy can include mediums like video and email, two marketing tactics that can and do reach a large number of people and are proven lead generators.

But especially for the small business owner, how do you know which digital marketing tactics are worth your time and money—which will deliver the results you need? If yours is a business that sells to other businesses, your strategy for marketing on the web takes on a whole other dimension. What works?

These Digital Marketing and Content Strategies are What’s Working Now for B2B Businesses Like Your Own

A recent survey by Business.com found that sponsored emails and white papers were the top two ways to effectively generate leads in a B2B situation. Of the 500 businesses surveyed across a variety of different industries, half said that the white paper was a marketing tactic that had proven itself to be very valuable to their overall lead generation strategy. Sponsored emails were named as yet another highly valuable way to generate leads on the web by nearly 40% of those questioned.

White Papers & Sponsored Emails Top Video & Webinars as Effective Web Marketing Tactics for B2B

The fact that white papers and sponsored emails were said to be the top lead generators for B2B marketing by those surveyed just goes to show how different every niche is, and that what works for one niche on the web may not be the best approach for another. In this case, the proof is that these two web marketing tactics beat out video marketing and webinars, two such digital tactics that are used extensively and with great results by many other niches on the web.

If your business requires a stealthy approach to B2B marketing for the web, get in touch with us at 1300 88 55 57. Together, we can design and implement the content marketing strategy that will deliver real results for your brand, too.

LinkedIn: It’s About Time You Made the Site Dedicated to Business Networking a Web Strategy Priority

LinkedIn: It’s About Time You Made the Site Dedicated to Business Networking a Web Strategy Priority

Recently, we revisited a course that explained the ins and outs of LinkedIn and how business owners can incorporate the site into their web strategy easily and with powerful results. It reminded us of just how undervalued LinkedIn is.

Now, LinkedIn is vastly different from other networking sites on the web, like Facebook or Twitter. While Twitter and Facebook can and should be used for web marketing by any business, LinkedIn is a place for more serious and direct business networking opportunities. Let’s just say you won’t find status updates or posts in LinkedIn that include diatribes about a toddler’s latest affection for playing in the cat litter, or any other nitty gritty details that nobody cares to hear about. LinkedIn is the web marketing hub for serious business owners who want to make potentially powerful connections with others who are serious about what they do; an online centre for finding and meeting prospective customers, future employees, sources of inspiration, industry competitors and the like.

Your LinkedIn Strategy Can Include Tactics Not Welcome in Other Areas on the Web

Whether or not they could or would attract more attention or bring you more customers online, there are some things you just can’t do, when it comes to web marketing, without eventually suffering the consequences of Google’s disapproval in the search rankings. The great thing about LinkedIn is that these marketing tactics, typically taboo for an online strategy, can and are used effectively in the B2B networking site. Here are just a few of the marketing measures you can employ in LinkedIn:

  • Stuffing your best keyword terms in 5 specific areas in your profile is a great and viable way to rank number one in LinkedIn for those particular terms
  • Email blasting the people in your groups isn’t seen as spam but rather a useful way to disseminate valuable information and updates
  • Give a shout out to a LinkedIn connection and they can give you one in return; might seem rather blatant, but testimonials from others on your profile is a great marketing tactic
  • Grow your web traffic by joining LinkedIn groups and creating new groups 

Your Strategy for LinkedIn Networking–Here’s What It’ll Take

Marketing your business effectively in LinkedIn, to the people who would and should care, undoubtedly takes time and a certain amount of knowledge as to how to best use this online forum to your advantage. One of the main reasons LinkedIn is so underused by business owners is because they just don’t know what’s possible or how it can be the means through which they execute a number of marketing measures efficiently and effectively.

Bring your business up to speed by working with us to first create a profile that’s not only informative but also carefully optimised to dominate the LinkedIn search results, and allow us to then show you how to make the most of the time you spend marketing and networking your business on the site. Time poor? We’ve got a solution for that too: complete LinkedIn set-up and networking services. Call us at 1300 88 55 57 to learn more.