Adding Instagram to Your Web Marketing Strategy? Put these Tips into Action for the Best and Biggest Results

Adding Instagram to Your Web Marketing Strategy? Put these Tips into Action for the Best and Biggest Results 

Instagram web marketing

Do you secretly love to take selfies? Good! As I explained last week, your photo-snapping past time can be put to good use when you add Instagram to your business’ web marketing strategy.

This week, I’ll share a few more ways you can and should use this social media platform to popularise your brand and bring more business to your door.

Instagram Hashtags and Small Business Marketing

Just when you thought those pound-sign-led terms couldn’t find their way into any other part of your life, Instagram gives them yet another place to call home. Utilise the power of the hashtag to draw attention to your brand’s profile by attaching industry-related or relevant tags to the visuals you share.

What’s an example of how hashtags can benefit your greater digital marketing effort? Tag the images you take at a major fundraiser so that anyone in attendance can easily locate your pictures and reconnect with you or your brand via your Instagram profile, after the fact.

A couple of things to keep in mind when choosing hashtags: Keep your tags as relevant and specific as possible. Doing so will not only make it easier for others to find your images, which is the goal if you’re using Instagram as a web marketing tool, but it will also allow you to discover other hashtags that you may not have even thought of but that are actually much more popular than your originals.

Video Shared via Instagram

Give a little juice—for free—to your small business marketing by taking short videos and sharing them on Instagram. You don’t need fancy equipment or an in-depth topic to record a video that could be a web marketing asset.

Take short videos where you or a staff member describes the exciting launch of an awesome new product, an upcoming special promotion or the grand opening of a new location. The sky is really the limit when it comes to topics and Instagram is the perfect place to keep existing and prospective clients informed and intrigued.

Create a Profile that Demands Attention

There are many ways to optimise your Instagram profile so that it’s an effective representation of, and web marketing platform for, your brand. Be sure to include the obvious items like your website’s URL and logo, as well as a good description of the goods or services you provide. The less-obvious but equally as effective things you can do are work your company’s logo into the photos you take, tag your customers in your pictures to keep the conversation flowing, and make use of the space for captions to reach out to or inform your clients.

It’s not difficult to see that the small business marketing tactics that are the most valuable are those that cost little or nothing and still have a big upside when it comes to the exposure they can offer. When you consider that Instagram requires such a small investment of time and yet it can be used to not only attract the attention of new clients and drive more prospects to your website, but is also a great way to keep existing customers engaged, including Instagram in your digital marketing strategy seems like a no-brainer.

For more information on this or any other social media marketing tactic, call The SEO Company on 1300 88 55 57.

Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends

Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends

Last week, I talked about how it will be beneficial to incorporate visuals into your web Web Strategy Infographicsmarketing in 2014. Just consider the massive surge in the popularity of image-centred sites like Pinterest and the growing use of visuals, including photos, videos and infographics in anything and everything from blog posts to Tweets.

While it’s obvious this is a trend that’s going to be here for some time, getting on board and incorporating visuals into your web strategy is a smart move, not only because doing so will attract more attention to your content and brand, but because it will be a necessity for those who want to be major online players, going forward.

Why Your Web Marketing Needs Infographics

Regardless of whether your business sells clothing or is a head hunter for multi-national corporations, there are ways you can incorporate infographics into the web marketing you do on your company’s behalf. Overloaded by information, people are begging for simpler ways to obtain and digest the information they need to make decisions, and an infographic is a clever and highly-effective way to reach and get the attention of greater numbers of potential customers.

To put it simply, your web strategy will benefit from infographics because they appeal to those with little time and/or those who view your page from their mobile devices; the information your infographics contain is more easily digested than big bodies of text. Infographics can also be shared with little effort. Just think of it: if the infographics you use to market your goods and services or to explain a larger concept are high quality, others will want to use and share them too. This will only benefit you, as it will help build upon the web of links your site needs to become an authority in the industry.

Where to Use Them for the Biggest Digital Marketing Effect

Determining where infographics fit into your web strategy isn’t particularly difficult, as data-focused graphics can be used in just about anything and everything. While blog posts and eBooks are rather obvious places to use your infographics, there are a couple of places where using infographics can have a big effect, but that are often over-looked:

  • Press Releases: add a visual to what are more traditionally straight bodies of text and people will take notice
  • Infographic Directories: post the killer infographic you created in a directory that’s specially designed for sharing this type of content to bring more traffic (which you can track) to your site

In the same way that your website should make it as easy as possible for its visitors to contact you for more information or to purchase your goods and/or services, you need to make it easy for others to share the infographics you use–that is, if you really want to capitalise on the power of these visuals to boost your overall web marketing efforts.  So, for instance, if you’re using an infographic in a blog post to highlight or better explain a concept, give your readers the option to grab the line of code that will allow them to use and/or share it with others.

How to Create Infographics

Using infographics in your content is a great way to keep your web strategy on point with current trends. Give people the visuals they want and need by choosing to either create your own infographics or investing some amount of money to hire professionals to create them for you.

Now, the do-it-yourself route may not be for everyone, even if there are some easy-to-use online services to help you create them. It takes time and some amount of skill and creativity to create a high quality infographic. If you’re unable to create a visual that’s capable of speaking volumes to your readers, you may want to consider hiring someone to create an infographic that could become a major asset for your web strategy. A quick search in Google will yield results for sites that can be of assistance, whichever route you choose to take.

Bring your web strategy up to speed and in-line with the marketing tactics that are most relevant for web users today. Call us on 1300 88 55 57 for more information.

Say it with Pictures: Incorporate Images in All Your Social Media Web Marketing

Say it with Pictures: Incorporate Images in All Your Social Media Web Marketing

Especially this year, it seems the saying ‘a picture is worth a thousand words’ is a social media web strategysomething we should take note of, at least when it comes to planning our social media strategies. Trends in digital marketing have shown that rather than a thousand words, a picture may be worth a heck of a lot of followers or even leads when it’s shared through social media platforms. Infusing your web marketing with visuals so that the content you share in popular social media sites like Facebook and Twitter include things like infographics, pictures or videos, could be the key to small business marketing success this year.

Using Visuals is a Web Marketing Trend in Motion

While the use of visuals in digital marketing has been growing in popularity, it seems this will be the year when those who take advantage of the trend and include more pictures, video and infographics in the content they share could position themselves well for success online. Just look at the way Instagram took the social media world by storm last year; everyone, everywhere was snapping pictures and sharing them, whether for personal or web marketing purposes.

Why Images are Effective

It’s a well-known fact that people engage on a higher level with images than they do straight text. Rather than spewing loads of digits that your followers will quickly forget, or skip over all together, an infographic is the way to imprint your message in a lasting, meaningful way. Sure, few small businesses will have the time or maybe the budget to create an infographic every time they want to share content that contains statistics, but even if you reserve the use of these images for the content you feel is most interesting and relevant to your social media followers, it’ll undoubtedly give your digital marketing efforts a leg-up over the competition.

Capitalise on the Power of Images

Put images to work in your web marketing strategy to not only drive home your content’s message but to also popularise your brand. When you take lots of pictures of the products or services you sell, your employees hard at work or the happy customers you serve, sharing them with your social followers could have a powerful effect.

Imagine you share a picture of your latest product with your Facebook followers; a super slick, custom graphic messenger bag. Those who follow you may feel compelled to Tweet out the picture to all their friends and followers who they know take an interest in custom clothing and accessories, too. Before you know it, the digital marketing for your latest creation has been done for you. Now all you have to do is sit back and wait for the orders to start pouring in.

Pinterest and Instagram are Great Platforms for Small Business Marketing

If you don’t yet have accounts with Instagram or Pinterest, it’s time you set these up. Pinterest, especially, is an amazing lead-generation tool. This social image sharing site also added a highly useful analytics tool for businesses, through which business owners can track and measure the success of their pins.

No matter your business’ niche, taking photos with a smart phone is a quick and easy way to promote your brand and generate more buzz around the products and services you offer.  Not only that, but interacting with followers in social media and presenting images of the people behind your brand builds trust and are two proven ways to generate more leads and sales.

Boost the success rate of your business’ web marketing efforts this year by incorporating visuals in anything and everything you share. While videos may take a little more time and planning than snapping a couple of quick pics with a smart phone, this is also a visual with powerful digital marketing potential.

For guidance on how to take your social media marketing to the next level with visuals, call The SEO Company on 1300 88 55 57.

Internet Marketing Tips for the Small Business Owner: Website Design Elements that Will Make or Break Your Conversion Rate

Internet Marketing Tips for the Small Business Owner: Website Design Elements that Will Make or Break Your Conversion Rate

When we meet with clients for the first time, more often than not, they’re frustrated because their sites don’t convert. They’ve got a web presence but are learning that it’s no longer enough to simply be online with the digital version of a business’ brochure. As marketing consultants, my colleagues and I often discover the same set of website design issues–conversion rate killers–that are responsible for the low number of leads and/or sales the clients are attracting.

Internet marketing may be ever-evolving, but what remains the same is that a site that’s not converting is a liability, not an asset. If you own a small business and are looking for clues as to what it is that could be preventing your site’s visitors from taking action, take a look at the following:

Clutter Kills Conversions: An Internet Marketing No-Brainer

You’d be surprised to learn just how many business owners are shocked when we tell them it’s the clutter on their website that’s preventing them from converting more of their site visitors. Really? You’re surprised that the 12 images, five buttons, six paragraphs of text, nine navigation links and side bar brimming with more post titles than there are verses in the bible, just on the home page, turns people off?!

No amount of internet marketing is going to save your site when people are overwhelmed by the amount of ‘stuff’ you’ve got crammed onto your web pages.  Visitors, in fear of getting lost and never getting out, will just skip over your content and exit about as fast as they entered.

Instead, consider this:

  • Conversions Require White Space:  Researchers found that people actually read more slowly when there’s more white space on a page…
  • Keep side bars neat and tidy, with ads (if applicable) at the top of the side bar, and a small summary of your recent posts, or reserve this area for straightforward navigation.

Font: Direct Attention without being Obnoxious

This is not an excerpt from Web Marketing for Dummies: the type and size of the font you use can help or hinder your conversion rate. Seem pretty basic? Tell that to the loads of business owners out there who are still using ridiculously hard to read fonts because they think it looks cool. This is another area where it’s best to keep it simple.

That being said, don’t be afraid to highlight important bodies of text or calls to action with a larger font or even bold. Both can be very effective ways to guide site visitors further down your conversion funnel.

Format and Speed:

I know that in our internet marketing business, this is one bit of advice we’ve offered (maybe ‘pleaded’ is a better word),  again and again: You DO Need a Mobile Site. To compete online today, and that means converting website visitors into your customers, you’ve got to make your site more user-friendly for the growing number of people using their mobile devices to search for goods and services.

Adding to this, if  your site is slow, it’s not just going to frustrate the people who discover your site while searching from their smart phones. Even the people sitting in front of their laptops, not going anywhere, are going to give up. Waiting for web pages to load is annoying and one of the biggest conversion killers there is. No amount of web marketing will save your site from high bounce rates if it loads slowly.

Convince Your Visitors

A site that lacks testimonials or social media icons will always have more difficulty converting visitors. When people have proof that someone before them has used your services or purchased your product and can attest to your authority, they will always be more willing to look at your business more closely, sign-up for your newsletter, buy your product, or feel motivated to contact you for more information.

Now is the time to make the necessary adjustments to your site so that it can perform the way one should. While these basic web marketing strategies will get you started, deeper analysis of your site and the way people behave when on your site will give you an even more accurate idea of how your site must change if you want to improve conversions.

Contact a team of marketing consultants to learn how tools like heat maps will reveal the key to getting more leads and sales, online. Call The SEO Company on 1300 88 55 57 for more information.

How Does the 80/20 Rule Figure Into Your Web Strategy?

How Does the 80/20 Rule Figure Into Your Web Strategy?

Few people in business haven’t heard of Pareto’s Law or the 80/20 Rule, whereby 80% of the results come from a mere 20% of the causes. While the exact percentages may not always be 80 and 20, the differences between them is what’s important. 90 and 10, for example, would demonstrate the same observation, namely that a portion of causes or actions produce the majority of the outcomes.

It’s really quite amazing to think that when you apply this rule to your business and start to break things down, you can quite accurately predict the outcome for just about anything you do. It also becomes a highly valuable guide for where and how to direct your energy and resources, something from which every small business owner can benefit.

If your business has an online presence and you’re working to refine the web strategy that will bring more traffic to your site and customers to your door, the 80/20 Rule can help focus your attention on the aspects of your strategy that will deliver results in the way of new clients and sales.

Your Online Strategy & the 80/20 Rule

Now, I don’t mean to say that all the time and effort you’ve put in hasn’t been worth it, but 20% of your existing online strategy, whether it includes SEO or any form of web marketing, is generating 80% of the business you receive from the web. It can be a bit frustrating to think that such a small piece of the pie is what’s giving you the biggest result, but instead of getting angry, look at it this way:

The key to a successful web strategy is to determine what that effective 20% consists of, focus more of your attention on those tasks and  less on the whopping 80% that isn’t really pulling its weight.

The Social Media Example

Like I said, what’s so beneficial about the 80/20 Rule is that you can apply it to every facet of your online strategy. Take social media, for instance; Interacting with followers through various social media channels is crucial to success online, but if you’re doing too much of what’s not working and too little of what actually generates leads and sales, what’s the point?

Well, how do you interact with prospective customers through social media? By sharing content. Using the 80/20 Rule, think about the content you share. You and I know you’re not sharing content because you’ve got loads of extra time to interact socially online, but that’s why people (your prospects) are on sites like Facebook and Twitter–to be social. While you may be interacting just to popularise your brand and to demonstrate that you are an authority in your industry, if 80% of the content you share on a social network is a total sales pitch, you’re going to do little more than tick people off. Instead, make your content a healthy 80% informative and only 20% sales pitch and see where that takes you.

Determining Which Facet of Your Web Strategy Deserves the Most Attention

So, knowing that 20% of the pages on your site bring you 80% of your leads and sales or that 20% of the web marketing you do is responsible for 80% of your results, you need to determine which specific pages and tactics are worthy of more of your time and energy. Tracking and analysing results is the best way to execute and constantly refine a web strategy that’s capable of taking your business to the next level online. There are many sophisticated tools available that you can use to monitor your traffic, rankings, conversions and much more. Heat maps, for instance, will show you where it is that site visitors are actually clicking, and which pages or sections of content they skip over all together.

If you’d like to know how the 80/20 Rule can be used to guide your web marketing efforts, including content creation, social media signalling and more, call The SEO Company on 1300 88 55 57. Together, we’ll design and implement a web strategy that’s more of an equation for achieving success and less of a shot in the dark.

These Common Search Engine Marketing Misconceptions are Holding Your Business Back

These Common Search Engine Marketing Misconceptions are Holding Your Business Back

When I meet with clients for the first time, it’s always interesting to hear what it is that they think they should or should not be doing to rank well and succeed online. Often, what these business owners think is important to search marketing and their online presence is based on such outdated information that they’d never get anywhere if they were to put it into practise or continue to use these strategies.

It makes sense that few business owners would be at all up to speed on the latest trends and best practises for web marketing. They’re busy enough trying to keep up with what’s changing in their own industries, it would be impossible to stay on top of Google’s daily rule-changing. This is precisely why it’s imperative for business owners to hire professionals to manage their search marketing.

Especially among local business owners, there are a series of common search engine marketing misconceptions floating about. Unless these misconceptions are identified and the search marketing practises that are based on these myths are discarded, organisations risk missing out on valuable business.

The following is just a handful of the many search engine marketing misconceptions you yourself may still believe to be relevant:

1) All I need is a ‘quick fix’ of SEO

Whether it’s the owner of a long-standing business who has just decided to do something about their search rankings, or someone launching a new company, I hear this one all the time: “I just want to do search marketing for a couple of months, until I get some rankings, and then I’m going to stop.” Let me put it to you this way, the terms ‘search engine marketing’ and ‘short-term’ are like oil and water; they just don’t mix.

Because Google changes the game each and every single day, the rankings you achieve in just a couple of months from doing search marketing will never last. You could rank on page one for a couple of terms one day and then not rank in the top 10 pages of search rankings the next. Plus, if you consider the level of competition in your market, or if you’re a newcomer to the industry, it becomes even more evident that you need long-term web marketing to give you a solid leg-up in the rankings.

2) Mobile-friendliness isn’t necessary for search engine marketing because my target customer doesn’t use a smart phone

I don’t care if you sell a solution for cleaning dentures, your site has to be mobile-friendly if you want to compete on the web today. The number of smart phone users in the world grows every day. Heck, grey-haired grannies are face timing with their grandkids via their iPhones, right now. Search engine marketing without a plan to optimise for mobile is just plain stupid. Google knows it too, and in an effort to provide their customers (search users) with the best possible experience, the search engine now penalises those who aren’t mobile-friendly by burying their sites in the search rankings.

3) Social isn’t a must for search marketing

Just like the old ‘my clients don’t search from smart phones’ excuse, business owners often claim they don’t need to do social because their customers aren’t in Facebook, Twitter or LinkedIn. Even if you’re partly right, social media is a necessary component of every web marketing campaign today. Here’s why: whenever you share content with your followers or connections, comment on someone else’s work, or network, you’re building the authority you need to show Google you and your business are major players in your industry. Social benefits your search engine marketing efforts because every little bit you do contributes to the good impression you need to make on Google in order to get ranked, but it also benefits conversions, by demonstrating to potential customers that you know you’re stuff, inside and out.

4) A bad review will affect my rankings!

Just because someone didn’t like the burrito you served them doesn’t mean you’re going to see a downward shift in your search rankings. In fact, even a bad review can benefit your business because it demonstrates to those who read it that you are, in fact, a real company. Business owners often panic when they read a negative review, and instead should consider the criticism as a clue for how to improve their offering. Many have gone to the extent of posting fake perfect reviews, which is a major no-no and could get you penalised if you’re found out.

Instead, encourage people to review or rate your business online. The more reviews you have that are positive, the less likely one or two negative reviews is going to make an impression on prospective customers.

Maybe you, too, are still using some of the above misconceptions or myths as an excuse to drag your heels on getting serious about search engine marketing. Putting your trust in a team of search marketing experts who eat, sleep and breathe SEO is the best way to guarantee your success online.

Get in the game and we’ll bring you and your site up to speed and in-line with what works online today. Call The SEO Company on 1300 88 55 57 to learn more.

More on Why You Should Tailor Your Web Marketing to Protect what Matters Most

More on Why You Should Tailor Your Web Marketing to Protect what Matters Most

Your brand’s reputation is everything, online. When a person who doesn’t know your business stumbles across a mention of your brand on the web, for good or ill, an impression is made. When marketing on the web, two main goals should drive your efforts:

1) Present your business in the best and biggest way possible through the things you can control, such as the information you provide on your website or your social media presence

2) Monitor for the negative reviews and comments people make about your business, on the web, and mitigate their effects

Last week, I shared some suggestions for how your business can handle bad press. I realise, though, that I’d put the cart in front of the horse by not first discussing why brand reputation is so important and just how easily it can be destroyed on the web.

This being the case, I want to talk a little about the importance of protecting your brand’s reputation and how you can go about doing so with some proven web marketing tactics. Having a presence on the web but failing to manage your brand’s reputation is a disaster waiting to happen. With the rate at which people surf the web via mobile devices, failing to maintain a positive brand reputation through sound digital marketing is like pouring petrol on a fire.

The following is not only meant to give you some web marketing ideas that you can start to implement, straight away, but I hope it will also demonstrate the seriousness with which you should treat the act of protecting your brand’s reputation on the web.

Google Does a Great Job of Exposing What Some Say is Bad About Your Business

No matter what kind of business you own, someone has likely written a review of your products or services or made a mention of your company, somewhere on the web. What’s great about reviews is that when someone says something good about your brand, it can be all the convincing others need that yours is the business they want. Unfortunately, when someone says something bad about you or one of your products or services, the negative review can influence others’ impressions just as quickly or as effectively, even if the comments are based on lies.

Google makes it really easy for people to see these reviews, too, as feedback or comments made on sites like Google Places, Yelp and the like are often given the top spots on page one of search results. Remember how very few people venture beyond the first page of the search results? This means that even if there are loads of good reviews on page two, the bad someone said about you on page one will be all it takes to give your brand a bad rap and people will take their business elsewhere, as a result.

Ensure the Best of Your Brand is What People Find through Web Marketing and Other Proven Strategies

So how can you ensure the dozens of glowing reviews your restaurant has received come out on top and your brand’s reputation isn’t destroyed and tonnes of web traffic lost from that one disgruntled customer who said gulls could find fresher fish out of the rubbish heap? A good SEO campaign and web marketing!

SEO Moves the ‘Good’ to the Top and Buries the Bad

With the help of an experienced SEO team, you can make sure the positive reviews that give your brand credibility and help build a great reputation for you and your business are the ones that people see, and any of the less-positive comments aren’t so blatantly obvious.

To prove that no business or brand is immune to bad press, just do a Google search of your company name. If the first page of results contains nothing but good, you’re lucky. Others may be shocked by what they find, and this is the perfect example of why staying on top of your brand’s reputation on the web is vital to your success.

Some have accused reputation management, web marketing companies and SEO teams of taking advantage of these negative review situations to sell their services. The truth is, while free tools like Google’s Me on the Web allow business owners to monitor what’s said about their company online, few have the time or the know-how to identify and effectively manage the bad press.

A Presence in Local Directories

One of the web marketing strategies far too many business owners overlook is having a presence in local directories. Yes, these directories are the same ones that give people a platform to talk smack about your company, but they’re also places where positive reviews are made. What’s more is that if the directories automatically list your business in their database, as many of them do, claiming your company listing, adding pictures and updating the text so that it’s interesting and accurate can do a lot of good for your brand’s reputation on the web. Provide more proof that you are who you say you are!

Creating a strong presence in all of the relevant local directories also gives you the opportunity to encourage satisfied customers to leave feedback, and as I touched on earlier, there’s no better way to water down the potential effect of a bad review than with lots of positives.

Do whatever it takes to get customers to leave a good review in Google Places, Yelp or any other directory. Offer 10% off your next service or even a free product. When a good review gets noticed by hundreds or thousands of others in search results, and generates greater amounts of web traffic, leads and conversions, giving away a small incentive will seem like a pretty insignificant gesture.

Video Testimonials Offer Proof they Can See

In the same way that encouraging people to write positive reviews of your business helps protect your brand’s good name, video testimonials posted in YouTube can give your business a few more checks in the right column, especially because those who are distrusting of written reviews may be better convinced when comments are made by someone they can see and hear.

Then, with SEO, video testimonials where real live people gloat about why your business is the best can be ranked at the top of the search results where everyone can see them. This is one of the most effective ways to prove to others that your business’ website is worth a look. Besides, if someone watches a video where a customer talks about all the ways you satisfied their needs, and then they read a review from someone who was a little less-thrilled by your products or services, there’s a good chance the video testimonial will still motivate them to give you a chance.

The next time a customer raves to you about all the ways you’ve helped them, ask if they’d mind having their comments recorded, even if it’s just with an iPhone.

Use Web Marketing to Spread More of what’s Good

The more people see or read about your brand that’s positive, the less likely it is that a bad review will tarnish your reputation. Use social signalling, press releases and content web visitors will find interesting and/or useful to show Google and others that your brand is a leader in the industry. Once Google picks up on the positive buzz surrounding your business, you’ll have more assurance that when people hear about or see your brand for the first time, they’re intrigued and excited to learn more, not relegating your company to their ‘don’t bother’ list.

If you own a business, concentrate your web marketing efforts on the strategies and tactics that will not only make your brand more widely known, but that will also help protect the good reputation you’ve worked so hard to build.

To learn more about how web marketing or SEO from The SEO Company will help build and maintain the type of reputation you need to succeed on and off of the web, call us at 1300 88 55 57 today.

How to Harness the Power of LinkedIn as a Web Marketing Tool for Your B2B

How to Harness the Power of LinkedIn as a Web Marketing Tool for Your B2B

Social media is undoubtedly one of the most important small business marketing strategies available, right now. For little or no cost at all, you can effectively market your business and brand to people through a number of channels on the web. While Facebook and Twitter are both very valuable for digital marketing, LinkedIn is the networking site every B2B needs to be using if they want to increase web traffic, leads and sales, all the while building brand loyalty.

The following is a guide to maximising the power of LinkedIn to the benefit of your business. I’ll be frank: To really reap the rewards of this web marketing gold mine, you’re going to have to invest some time and maybe some money to properly network in LinkedIn. But when traffic to your website spikes and you’re getting more business from the people and types of businesses you serve, what you put into LinkedIn will seem like a small and totally worthwhile investment.

 1) Make an Impression with Personal and Branded Company Profiles

  •  For any business owner who plans to use LinkedIn for web marketing, this is where they need to start; crafting highly professional and totally complete profiles for both their business and themselves. Profiles that lack information or contain spelling and grammatical errors are poor representations of your business—if you can’t even finish your LinkedIn profile or read it over for mistakes, what does that convey to others about the services or products your business offers?
  • Also, your personal profile deserves as much time and effort as the page you create for your business. In any type of marketing, but especially web marketing where people need more convincing that you are who you say you are, presenting the human side of a business is crucial to earning trust. This means your personal profile must contain a professional yet friendly-looking photo, and a complete ‘Interests’ section will be just as valuable as your education and experience when it comes to convincing those who read your profile that you and your business are real and capable.
  •  Be sure to add links to your website in both of your profiles. After all, driving traffic to your website should be one of the major goals of your LinkedIn marketing efforts.
  •  Effective digital marketing via LinkedIn will also require you to use the right ratio of keyword terms so that your profiles are found. This is the topic of a post for another day, but something you need to keep in mind if traffic is—and should be—a goal.

2) Make Connections with Anyone…and Everyone

While it might not seem like reconnecting with your old schoolmates or ex-girlfriends will be of benefit to your business, making connections—and lots of them—should be your goal in LinkedIn. Even if an old co-worker is in a totally unrelated business or industry, they might know someone who needs the services your business offers. Connections in LinkedIn help build authority and trust and a recommendation from a mate or boss can boost web traffic, leads and even sales.

Start by making a list of anyone and everyone you know or have dealt with in the past. Search for your friends, co-workers, acquaintances, current and past business associates, customers and suppliers. You’ll be surprised to see just how many people you actually know.  From there, you can keep adding to this list of connections by connecting with your connections’ connections and the people you meet while interacting in LinkedIn Groups, another very valuable marketing tactic.

3) Interacting in LinkedIn

Unfortunately, it’s not enough to just build profiles; you’ve got to interact by making regular status updates, adding links in your updates and the content you share to your website and others.

  • Ask questions and answer people’s inquiries about your business or area of expertise. Interacting in LinkedIn is what gives you and your business credibility. Remember, no amount of web marketing will win you traffic, leads and sales if people don’t trust that you are who you say you are.
  • Join groups that relate to your industry or that interest you. With more than a million groups to choose from, you’re likely to find something that applies, but if not, create your own group.

4) Content Your Connections will Appreciate

Just like any other web marketing you do, marketing in LinkedIn requires quality content. Write articles and share eBooks or How-to’s that your connections will appreciate. Remember who your audience is and that while it might be appropriate to share a post on a particular topic on your business’ blog, the people you connect with in LinkedIn might not find it as interesting or worthy of a read.

Before you start thinking there’s no way you’ve got enough time to dedicate to LinkedIn, ask yourself if you can afford not to have a strong presence on this business networking site. When your competitors are marketing themselves effectively in LinkedIn, you’ve got to do the same or lose out. Besides, LinkedIn makes the pool of web prospects a little shallower by bringing B2B people and their businesses together. The least you can do is participate and reap the rewards!

If you would like to learn more about creating a highly effective LinkedIn profile and what it takes to network like a champ, or would feel more confident hiring a team of web marketing experts to do it for you, get in touch with The SEO Company on 1300 88 55 57.

Are Your Web Marketing Efforts Driven by Emotions? If You’re Trying to Drum Up Business on the Web, Make Your Marketing More Emotional

Are Your Web Marketing Efforts Driven by Emotions? If You’re Trying to Drum Up Business on the Web, Make Your Marketing More Emotional

No, I’m not saying you should beg people to buy your products or services or tell them that without their business your small business will never succeed (even if it’s true), but rather, frame your web marketing, and especially the content you create, around emotions. There are at least 50 different emotions that you can cater to in your content and framing whatever you write on the web so that it taps into these common emotions is one of the best ways to make your marketing more relevant and, therefore, more effective.

Choosing Which Emotions to Use in Your Small Business Marketing

When you sit down and start thinking about the various pain points your business can address for people, it’s actually pretty easy to identify the emotions that are most relevant for use in your web marketing. Say your dental clinic wants to earn more teeth whitening business. What pain points might your teeth whitening services solve for prospective customers and what are the types of emotions that are likely involved? People typically seek out teeth whitening because they want to improve their smiles by making their teeth whiter. This might be driven by feelings of embarrassment, insecurity or shame if the prospective customer’s teeth are stained. Or, maybe your dental clinic wants to attract more business from people who wish to be sedated when they visit the dentist, and the likely emotions here are fear and/or discomfort.

Once you start brainstorming, you will likely see your small list of blog topics or how-to’s grow exponentially as the various emotions your business can address makes way for tonnes of content ideas.

Don’t Feel Guilty: You’re Not Toying with People’s Emotions but Providing them With the Solutions they’re Looking for

When business owners are coming up with their web marketing strategies or new ideas for content, they tend to shy away from addressing emotions straight on. This is often because people feel guilty, like they shouldn’t target another’s fear or embarrassment in an effort to make money. Sure, it may feel a little uncomfortable (those are your emotions talking!), especially when you’re talking about death or pain, but you can look at it in another, more positive way, being you’re helping them find answers to whatever it is that’s driving their emotions. We all want to avoid those emotions that make us feel bad, and maybe you’re business has a great solution for one or dozens of those different feelings.

The Bolder the Better

While you don’t want to be tasteful and risk turning people off of your business, you should be bold when you’re writing with emotion in mind—tell ’em straight and say it loud! If, for instance, you’re marketing your company’s stretch mark eraser cream, tell your target market exactly what the cream will do for them, emotions-wise: ‘End Your Insecurity & Anxiety this Bathing Suit Season. We’ll Tell You How.’ People aren’t put off by such blatant emotion targeting but are relieved to learn that A) they’re not the only ones feeling that way and B) there’s a solution to end their angst, fear, sadness, or whatever. Headlines like this and content that’s framed around specific emotions attracts attention and is powerful in as far as marketing on the web is concerned.

When You’re Feeling Frustrated, Scared or Confused by What it Takes to Market a Small Business Successfully on the Web, Entrust Experts with the Task

If the thought of writing something that could potentially be seen by hundreds, thousands, maybe even millions of people on the web has you feeling anxious, get in touch with us. When it comes to web marketing, we’re confident we know what it will take for your small business to succeed. In fact, we’re excited by the thought of showing you just how big your business can be! Okay, okay. Jokes aside, call us at 1300 88 55 57 to learn more.

What to do When Social Media Starts Sucking the Life Out of You: Internet Marketing Tips You Can’t Afford to Ignore

What to do When Social Media Starts Sucking the Life Out of You: Internet Marketing Tips You Can’t Afford to Ignore

Internet marketing is work, and not unlike any other kind of work, it’s easy to feel utterly disheartened with the task, from time to time. Marketing your business through various social media channels is crucial to success online, but at least to me, it is one of the web marketing tasks that start to get old, fast.

And it’s not just you. Those who read the posts, Tweets and articles you put out get tired of social media too. It makes sense, when you consider the extent to which we’re all inundated with web marketing across all kinds of social channels, all the time.

So what can you do to ensure your internet marketing campaign doesn’t fall off the rails during one of your bouts of social media fatigue, and how can you get back on track? Here are some important tips every person who uses social media for web marketing purposes should make note of:

Which Sites Matter Most to Your Marketing?

Every business and every niche is unique, and so it makes sense that different social media sites will be more or less suited to your marketing endeavours. While a scrap-booking supplies store might see great results in the way of new customers and online sales from the marketing they do on Facebook, they may not have as much traction in LinkedIn. Instead of killing yourself to market your company on every social media site the internet has to offer, choose the ones that produce results and give up the others, at least when it comes to regular posting.

It’s possible that your competitors are feeling the social media fatigue too, and that they’ve scaled back their efforts in Facebook, seeing it as less relevant to their internet marketing campaign. This could mean Facebook is the social media site in which you should focus your posting as you can be the source to which people turn for the information you have to share.

Slow and Steady

Social signalling each and every day across every available social media site on the web is a sure way to run out of steam fast. Scale your actions back and devise a schedule for posting, sharing or Tweeting that will satisfy your marketing needs but won’t leave you shuttering whenever you hear the words ‘Facebook’ or ‘retweet.’ And don’t be afraid to take a break from signalling either. Forgoing Facebook posting for a week to focus your energy in another area won’t derail your marketing campaign.

If Your Budget Allows…

This may not be a luxury everyone can enjoy, but if you can make room in your budget to hire professionals to at least do the social media side of your web marketing campaign, you could see far better results than you were ever capable of achieving, and you will have the time and energy to focus on other important tasks.

When you’re starting to feel a little burnt out as far as social media goes, take time to re-evaluate. Posting when it’s the last thing on earth you feel like doing, or recycling the same old ideas, again and again, because you’re out of inspiration, won’t be interesting to others anyway. Either take the time to recharge, re-focus or hire experts to take on the task for you.

If you’re interested in learning more about a social media campaign you can set and forget, call us on 1300 88 55 57.