Social Media and Site Performance: Here’s How and Why Your Search Marketing Strategy Needs to Include Social and Quality Content, Despite what Google and Others Claim

Social Media and Site Performance: Here’s How and Why Your Search Marketing Strategy Needs to Include Social and Quality Content, Despite what Google and Others Claim

It’s true that search engine optimisation is just one piece of the internet marketing pie and that there’s much more required for online domination than rising to the top of the search engine rankings.  Social media plays a vital role, allowing businesses to interact with existing and prospective customers, popularising their brands and presenting the ‘human element’ that’s necessary for building trust and authority in an industry.

But, as Google and others have claimed, social media activity doesn’t actually have a direct influence on rankings, meaning  their algorithms don’t use social to determine a site’s position in the search rankings. Now, before you jump up and down with excitement, thinking that your days of tweeting and Facebook posting are over,  social media combined with quality content can and will affect your site’s performance. Here’s how:

Social Activity: the Bull’s-Eye Your Search Engine Marketing Strategy Needs to Stand Out

Even though Google and Bing representatives recently reiterated at SMX London that their search algorithms don’t use social media activity, or a lack there of, to determine a site’s place in the rankings, they did say that when content receives several Facebook Likes, is pinned repeatedly or shared in any other way through available social media channels, search engine bots are drawn to the activity like bees to honey. This, in effect, can cause a page on a site to be indexed faster than a page that lacks social media ‘buzz.’  

But that’s not all. If a page is shared repeatedly through social media, it’s not a stretch to assume that people who find the content valuable will link to it from their own sites or make other references to it online. This, in effect, adds to the web of links leading to the site where the content originated. Google and Bing representatives alluded to the fact that the search engines actually use the number of social references to determine if such links are quality, something which is beneficial to a site’s overall performance, especially in a post-Penguin world.

What this Means for Your Search Marketing Efforts

In short, continuing to produce high quality content that’s worthy of being shared with people’s followers and connections  in places like Google+, LinkedIn, Facebook, Twitter and Pinterest will enhance your search engine marketing efforts and help position your website for success online. If you haven’t added a social media component to your search marketing strategy, you’re already behind the eight ball, at least  as far as establishing trust and authority. With confirmation from the search engines that social matters in more ways than one for your site’s online performance, the need for a tailor-made social campaign is just that much more urgent.

For information on how to turbo-boost your search engine marketing strategy with a cutting-edge social strategy, call us on 1300 88 55 57.

A Recent Video from Google’s Matt Cutts Proves that Ranking Well Requires a Multifaceted Search Engine Marketing Strategy

A Recent Video from Google’s Matt Cutts Proves that Ranking Well Requires a Multifaceted Search Engine Marketing Strategy

“If you build it, they will come.” Wouldn’t it be nice if all you had to do to drive more traffic and boost your site’s rankings was write and publish quality content? When we tell our clients, over and over, that they’ve got to be producing good quality content on a regular basis if they want a hope in hell of reaching those top spots in the search engine results, I sometimes think a general lack of search marketing knowledge prevents them from seeing the big picture and expectations are misinterpreted.

Yes, you’ve got to write information-packed blog posts and ensure your site has a wealth of good quality, relevant content, but it’s not enough to stop there. Successful search engine marketing is a carefully designed and executed, multifaceted approach. One of the most recent videos put out by Google’s Matt Cutts only supports this claim and demonstrates that without having a finger on the pulse of the search marketing world at all times, writing interesting blog posts or producing the odd video and just crossing your fingers won’t be enough to achieve the types of search marketing results you want and your business needs.

Cutts Explains how Google ‘Judges’ the Quality of Pages that Don’t Have Links

Even though some would still argue that link building is dead, the fact that Cutts recently explained that Google’s bots would have difficulty determining the quality of a page that didn’t have links demonstrates there is still a place for link building in search engine marketing. Yes, the old way of building a web of links to and from any site, no matter how dodgy is dead, but Google still relies on the  presence of links to determine a page’s relevancy for searches using specific terms.

Without links, Cutts explained, Google resorts to the keyword term(s) used in the copy, and the frequency with which those terms appears signifies whether or not the page is about a particular term. The problem, however, is that unless the terms you target, and those appearing in the link-less page of content, are actually being searched by someone, ranking number one for that word or phrase will mean squat.

Solution to the Link-less Page and Other Search Marketing Conundrums

While Cutts tries to explain that the solution for preventing pages without links from being utterly ignored by Google is to produce content on topics so original that your site will rank in first place for those terms by default alone, this type of search engine marketing approach will more than likely deliver little in the way of traffic and even less still in the way of targeted buyers.

Just think about it: Sure, a blog post on why koala shaped napkin rings would make a nice hostess gift might rank well for terms like ‘koala’ and ‘napkins,’ but I doubt few people are looking for such products or that the kid searching for information on koalas for his school project will find your kitchen supply store useful.

The solution to this quandary, which is a common challenge for new websites, is taking a multifaceted search engine marketing approach that includes the following:

  • the building of quality links, according to a natural link profile
  • careful keyword research
  • quality content that uses the right number of a specific set of keyword terms in order to convey a theme to Google, produced and published regularly
  • sharing content and interacting via social media platforms like Facebook, Twitter, LinkedIn and Pinterest.

Still think you can take your site to the top without a search engine marketing strategy? Google and others have made it virtually impossible for people to take the ‘cross your fingers and wait’ approach, even if they try to claim that the way to rank well is to produce quality content and wait for the ‘flood’ of people who will naturally stumble upon the page.

If your business doesn’t have the luxury of waiting around or taking a chance, call us to learn more about the calculated search engine marketing strategy that will take you to the top: 1300 88 55 57.

These Common Search Engine Marketing Misconceptions are Holding Your Business Back

These Common Search Engine Marketing Misconceptions are Holding Your Business Back

When I meet with clients for the first time, it’s always interesting to hear what it is that they think they should or should not be doing to rank well and succeed online. Often, what these business owners think is important to search marketing and their online presence is based on such outdated information that they’d never get anywhere if they were to put it into practise or continue to use these strategies.

It makes sense that few business owners would be at all up to speed on the latest trends and best practises for web marketing. They’re busy enough trying to keep up with what’s changing in their own industries, it would be impossible to stay on top of Google’s daily rule-changing. This is precisely why it’s imperative for business owners to hire professionals to manage their search marketing.

Especially among local business owners, there are a series of common search engine marketing misconceptions floating about. Unless these misconceptions are identified and the search marketing practises that are based on these myths are discarded, organisations risk missing out on valuable business.

The following is just a handful of the many search engine marketing misconceptions you yourself may still believe to be relevant:

1) All I need is a ‘quick fix’ of SEO

Whether it’s the owner of a long-standing business who has just decided to do something about their search rankings, or someone launching a new company, I hear this one all the time: “I just want to do search marketing for a couple of months, until I get some rankings, and then I’m going to stop.” Let me put it to you this way, the terms ‘search engine marketing’ and ‘short-term’ are like oil and water; they just don’t mix.

Because Google changes the game each and every single day, the rankings you achieve in just a couple of months from doing search marketing will never last. You could rank on page one for a couple of terms one day and then not rank in the top 10 pages of search rankings the next. Plus, if you consider the level of competition in your market, or if you’re a newcomer to the industry, it becomes even more evident that you need long-term web marketing to give you a solid leg-up in the rankings.

2) Mobile-friendliness isn’t necessary for search engine marketing because my target customer doesn’t use a smart phone

I don’t care if you sell a solution for cleaning dentures, your site has to be mobile-friendly if you want to compete on the web today. The number of smart phone users in the world grows every day. Heck, grey-haired grannies are face timing with their grandkids via their iPhones, right now. Search engine marketing without a plan to optimise for mobile is just plain stupid. Google knows it too, and in an effort to provide their customers (search users) with the best possible experience, the search engine now penalises those who aren’t mobile-friendly by burying their sites in the search rankings.

3) Social isn’t a must for search marketing

Just like the old ‘my clients don’t search from smart phones’ excuse, business owners often claim they don’t need to do social because their customers aren’t in Facebook, Twitter or LinkedIn. Even if you’re partly right, social media is a necessary component of every web marketing campaign today. Here’s why: whenever you share content with your followers or connections, comment on someone else’s work, or network, you’re building the authority you need to show Google you and your business are major players in your industry. Social benefits your search engine marketing efforts because every little bit you do contributes to the good impression you need to make on Google in order to get ranked, but it also benefits conversions, by demonstrating to potential customers that you know you’re stuff, inside and out.

4) A bad review will affect my rankings!

Just because someone didn’t like the burrito you served them doesn’t mean you’re going to see a downward shift in your search rankings. In fact, even a bad review can benefit your business because it demonstrates to those who read it that you are, in fact, a real company. Business owners often panic when they read a negative review, and instead should consider the criticism as a clue for how to improve their offering. Many have gone to the extent of posting fake perfect reviews, which is a major no-no and could get you penalised if you’re found out.

Instead, encourage people to review or rate your business online. The more reviews you have that are positive, the less likely one or two negative reviews is going to make an impression on prospective customers.

Maybe you, too, are still using some of the above misconceptions or myths as an excuse to drag your heels on getting serious about search engine marketing. Putting your trust in a team of search marketing experts who eat, sleep and breathe SEO is the best way to guarantee your success online.

Get in the game and we’ll bring you and your site up to speed and in-line with what works online today. Call The SEO Company on 1300 88 55 57 to learn more.

What Hummingbird Means for Your Website, Going Forward

What Hummingbird Means for Your Website, Going Forward

Last week, we talked about Google’s most recent major update, Hummingbird, and explained that the aim of this critter, according to the search engine, is for Google to better understand the searches that their users perform.

So, for instance, rather than pulling up all of the websites that in years previous may have been the ‘best’ matches for the search ‘thin crust pizza AND Brisbane,’ simply because they contain all of the individual search terms, Google is now taking semantic or themed search to a whole new level. With Hummingbird, Google hopes to take a search like the one above for thin crust pizza in Brisbane and understand that a local resident who searches ‘where’s the best place to go for true Italian style pizza downtown’ could also be satisfied with a website for a pizza joint that’s located in the heart of Brisbane.

Although Google claims the update will affect their infrastructure more than it will change the way website owners should approach search engine marketing, this latest update tells us two major things about the world of search engine marketing going forward.

What Hummingbird Means for Your Site’s Content

With every update, Google’s ultimate goal is to better satisfy their users’ needs. With Hummingbird, the search engine seeks to understand users’ searches so that they can provide search results that best satisfy their queries. This has significant implications for content. Not only does it tell us that the content we produce for our websites needs to be high quality, but we also need to better tailor our content to meet searchers’ needs.

How can we do this? With a deep understanding of who our prospective customers are and what it is that they want and need. When it comes to the quality of the content we write and the search terms we use, we’ve got to convey our expertise and convince those site visitors that we are the authority in the industry.

Many of you are probably wondering about the relevancy of the keyword terms you’ve been targeting. While you should have stopped stuffing individual keyword terms into your content eons ago, writing content with terms selected according to a particular theme and implementing them in a way that’s natural is the best course of action. If you’re one of The SEO Company’s search marketing clients, rest easy because we’ve been choosing keyword terms based on their ability to convey specific themes to Google for some time now.

Websites Compatible with Mobile Devices are Now a Must. Google Knows it, so Why Don’t You?

The changes made by Google’s Hummingbird were brought about so that they could provide better, more accurate search results for customers using conversational search—that is performing a search from their mobile devices. Because Google recognises that more and more people are going to be performing searches by speaking into their smart phones, the search engine wants to ensure they continue to provide their users with the best possible results, even though the conversational searches, which employ more long-tail keyword terms, differ significantly from those most often used when a search is performed from a computer keyboard.

Beyond possibly re-evaluating the keyword terms you’ve been targeting in your search marketing strategy, what this should also tell you is that mobile-compatibility is not something to be taken lightly. If Google’s changing the way they provide search results because a growing number of people are speaking their searches into their smart phones, the best thing you can do is have a mobile-friendly website so that Google deems your site worthy of a place in the search results they provide.

If you would like to know how your current search engine marketing strategy measures up in a post-Hummingbird world, get in touch with us at 1300 88 55 57. This definitely won’t be the last major update brought about by Google, but it’s one that changes the search marketing ‘game’ significantly—get your site up to speed or get left behind!

Google Changed the Game—Yet Again—with Hummingbird. How Will Your Site Measure Up Now?

Google Changed the Game—Yet Again—with Hummingbird. How Will Your Site Measure Up Now?

If Google’s previous algorithm changes weren’t enough to convince you that successful search engine marketing is a full time job and best left up to the experts, Hummingbird, the most recent algorithm change announced by the search engine giant at the end of September, should convince you that staying visible and competitive on the web is a whole new ball game—yet again.

While the idea of keyword themes or semantic search is not news to us at The SEO Company, the degree to which Google is now considering semantic search when awarding rankings is worthy of a little explanation for all of you who don’t eat, sleep and breathe search engine marketing.

Now, instead of just trying to match the keyword terms people type into the search engine, Google is looking beyond this to determine the deeper meaning that’s behind those search terms. As Danny Sullivan explains, the search engine will now consider all of the keyword terms entered in a search of the web together, as opposed to zeroing in on individual keyword terms and finding the web pages that contain those terms but may not be a direct match for the meaning behind the user’s query.

Here’s an example: If you go to the web and search for a particular make and model of laptop, Google, post-Hummingbird, may know that the particular computer is sold at specific stores in your area. As always, Google’s latest algorithm change was brought about by the search engine’s desire to provide a better experience for their users. By understanding that the user’s search for ‘stores that carry Laptop XYZ,’ Google will provide search results that are more in-line with exactly what the user is after.

What does this mean for your website’s search marketing?

While Google claims that web owners needn’t do anything other than continue to update their sites with fresh, high quality content and interact via social media, we at The SEO Company feel this is yet another example of this search engine marketing trend: The days of DIY SEO and web marketing are over.

Without deep keyword research and the right formula for keyword term usage across your site and social channels, you will waste valuable time marketing on the web and will produce few, if any, real results.

Hummingbird has made it abundantly clear that, today, successful search engine marketing requires careful strategy that’s designed and refined by those in the know. Call us at 1300 88 55 57 to learn more about working with a web marketing and SEO team that’s committed to staying one step ahead of Google and its updates.

Are You One of the Small Businesses Currently Wasting 25% of their PPC Budget?

Are You One of the Small Businesses Currently Wasting 25% of their PPC Budget?

A study just released by WordStream Inc. shows that many small businesses are wasting up to one-quarter of their PPC budgets because they don’t have the time, money or know-how to properly manage their PPC campaigns. While PPC continues to grow as a search engine marketing tactic employed by small businesses everywhere, the findings of this latest study are cause for alarm.

Just like marketing offline, the tactics you employ on the web to move your site up the search rankings require time and money, and PPC campaigns that don’t deliver results are a waste of both.

The study reviewed the accounts of 500 web marketing clients (who were in charge of their own PPC campaigns) and showed that through simple managerial errors or a lack of management all together, they were wasting their marketing budgets. WordStream found that the following were the types of mistakes many of their small business clients were making:

  • Web pages where conversion tracking wasn’t set up
  • Many of those marketing via PPC were doing so to get more phone enquiries and yet they hadn’t set-up call extensions

These mistakes, along with a slew of other search engine marketing mistakes web owners make on a regular basis, occur in large part because they don’t know enough about the tools to properly direct or manage their campaigns. When used properly, Google AdWords can be a very valuable web marketing tool that’s capable of delivering the traffic, leads and conversions your business needs. Just like with regular search, if you aren’t properly tracking or reviewing the number of people who land on your web page from the click of an ad, you will never know what works and what doesn’t, where your marketing strategy needs improvement or what to continue.

Lost Marketing Investments

If you’ve taken the initiative to begin a search marketing or PPC campaign, and more importantly invested the money, you want it to pay off, right? Well, the average web owner surveyed had a PPC campaign budget of $1200 a month. This means that $300 of the total they spend each month in order to market their business through PPC is going straight down the toilet.

And if dollar figures don’t quite drive home the magnitude of this web marketing disaster, WordStream even translated the AdWords money that’s wasted each month into the number of leads their clients are losing. Does the prospect of losing 569 product or service sales make you want to re-think your PPC approach?! It should!

This WordStream study is proof that the average business owner whose forte is not marketing on the web should trust their online marketing needs, including the management of their PPC campaigns, to people in the know.

If the thought of wasting so much valuable marketing money each month scares you, or some of those commonly made mistakes mentioned in the study are ringing bells, get in touch with us. The SEO Company can perform all the set-up, management and analysis your campaign requires to be successful. Call now: 1300 88 55 57.

Common Search Engine Optimisation Blunders

Common Search Engine Optimisation Blunders

As a search engine optimisation provider in Australia, we’ve seen it all. There are two types of mistakes people make that can and likely will damage a website’s chances of ever ranking in a search engine like Google; the mistakes people make when they employ the wrong marketing and optimisation techniques and the mistakes people make when they do nothing at all.

At The SEO Company, we often perform deep analyses of clients’ sites to identify all of the places in which their previous search engine optimisation efforts, once thought to be good tactics but since made redundant or even damaging by search engine algorithm changes, are harming a site’s chances of ranking well for a specific set of keyword terms. The analyses, including Technical Audits and On-Page Reports, can also show us where a site is lacking in terms of optimisation and search engine marketing, which allows us to design and develop a highly relevant strategy for their new search engine optimisation campaign.

While choosing to have us perform a Technical Audit or On-Page Report is always money well spent, today I’m going to share a few of the most common mistakes we see in websites:

Inadequate Off-Page Optimisation

Whether you hired another company to handle your site’s search engine optimisation campaign, or you’re doing your best to handle your site’s search engine marketing needs, what many websites lack is high-quality backlinks. Even a website that has impeccable on-page SEO will still flounder in the search engine rankings because they lack the right number of  quality backlinks. This is definitely one of the many areas in which it pays to work with a reputable search engine marketing team, because Google algorithm updates have made the old practices of building backlinks from just about anywhere to your site a punishable offense.

Using the Wrong Keyword Terms is the Antithesis of Optimisation

Shoddy keyword research performed by people who aren’t 100% in-tune with what works for search engine optimisation today will always work against you. Targeting keyword terms that don’t have buyer’s intent or receive zero traffic is a waste of time. Ideally, your marketing strategy includes optimising your site for 120 highly relevant, high buyer’s intent keyword terms.

A Site Design that’s Not Compatible with Any Search Engine Bot

When there’s little text or Flash is used, it’s difficult for a search engine bot to crawl a site, which is part of the process through which your rankings are determined. What’s more is that if there’s little text on a page, optimisation will be much more difficult or nearly impossible. When we analyse sites for their on-page SEO value, we often recommend that site owners beef up the word counts on their pages, using a very specific ratio of keyword terms as well.

Some Content Management Systems are Not Search Engine Optimisation Friendly

There are many, many reasons to choose a team that includes web developers and SEO gurus to build your new website, one of which is so that you can get your site off on the right foot with the search engines by choosing a search engine-friendly content management system or CMS. Not every CMS will allow you to make quick and easy updates to content (search engines love fresh, optimised content), nor will they allow you to employ your keyword optimisation tactics to the title tags, URLs, meta data and text links.

This really is just a small glimpse in terms of the search engine optimisation errors that are commonly made. Choose the most efficient and effective way to move your site up the search engine rankings. Elect to have us perform a technical audit and on-page analysis of your website and let’s get your site properly positioned for a successful search engine optimisation campaign. Call us at 1300 88 55 57 to learn more.

Your Slow-to-Load Mobile Site Won’t Win You Any Favours with Google: Upcoming Changes in Search Engine Optimisation

Your Slow-to-Load Mobile Site Won’t Win You Any Favours with Google: Upcoming Changes in Search Engine Optimisation

For the last few years, one of the factors Google has been using to judge where it is that a site should rank is how fast it loads. This means those sites that move at a glacial pace not only frustrate those trying to see what it is that a business has to offer and undoubtedly encourages them to hit the back button, but they’re also penalised by Google and given poorer rankings. It’s safe to say that despite your best search engine optimisation efforts, if you’ve still got one of these painfully slow loading websites, it’s time you did something about it.

Mobile Sites No Longer Immune to Loading Time Penalties

Google’s Matt Cutts recently announced that mobile sites will soon be judged by the search engine on their load times as well. While taking the step to create a mobile site for your business is a wise move from an internet marketing standpoint, a mobile site that loads slowly kills your search engine marketing efforts and just doesn’t make sense; why would someone take the time to look up your business on their smart phone when it takes the same amount of time to get from the home page to the contact us page on your mobile site than it does for them to get home, start up the ol’ laptop or desktop and surf their way to your regular website?

Mobile sites are meant to make it more convenient for users to find businesses when they’re on-the-go, not to test their patience. Considering this, it really isn’t surprising that Google is getting ready to introduce this new site speed ranking factor for mobile sites. Take this as a word of caution now, before the new factor comes into play and you kill what progress you’ve made to rank your mobile site via search engine optimisation.

Not Having a Mobile Site Doesn’t Win You Any Favours Either

If you’re among those business owners who have yet to get with the times and to create a mobile-friendly version of their websites, your lead and conversion rates are suffering as a result. The search engine optimisation you’re doing to rank your business’ main site is great, but you’re missing out on the chance to reach a potentially huge market of new customers; those who are increasingly using their mobile devices to search for the products and services they want and need. Studies have shown these mobile device searchers are usually more ready to make purchases than those casually surfing from the comfort of their laptops and desktops at home. When it comes to successful marketing and SEO, Australia businesses have got to have mobile-friendly sites.

To learn more about this upcoming Google update and how it will or won’t affect your search engine optimisation campaign, or to find out how you, too, can bring your business into the 21st Century with a fast-loading mobile-friendly site, contact us.

Building a Powerful Online Presence: Have You Got What it Takes? A Two Part Series

Building a Powerful Online Presence: Have You Got What it Takes? A Two Part Series

For most business owners, internet marketing is pretty unfamiliar territory. It makes sense that unless yours is a business that does search engine marketing and the like you won’t know much about what it takes to create and implement a successful internet marketing campaign.

Often, when we meet business owners who are interested in starting an internet marketing campaign, we find there are some common misconceptions about what’s involved or how long it takes to create a solid presence online. Whether it’s you slogging away, trying to build the type of web presence that will attract new followers to your brand and customers to your door, or a team of internet marketing pros who are doing it for you, the following is meant to give you an idea of what it takes to build the type of web presence you want and need to stay competitive.

This is the first in a two part series.

Brochure-style Websites Don’t Add Value. The Content You Do or Don’t Create will Determine Your Success

Hands down, the thing that determines the success of any online small business marketing campaign is the value of the content provided. If you continue to create and share the type of content and information that your prospective customers are searching for, you will achieve the results your business needs. If you put in minimal effort, however, merely use your website as an online brochure that does nothing to engage your customers, yours will never be a business to which others in your industry compare themselves. Considering this, if you’re not actively blogging, you’re already behind the curve when it comes to your online presence.

You know exactly what I mean by a brochure-style website, don’t you? Your logo and layout might be pretty, but it’s not impressing anyone.

Focus on the People in Your Market and Forget About the Rest

Search engine marketing or internet marketing campaigns that aren’t created for and focused on reaching the people who are most likely to want or need your products and services are willy-nilly, haphazard and will never produce real results. Market your brand to the people who care and see what happens.

It takes deep market research to determine who your customers are online and you might be surprised to learn that the people who are looking for your goods and services from their computers and smart phones aren’t necessarily the same people who visit your store or office in person. If you’ve never done market research, it’s time you did.

Find what Works. Rinse and Repeat

If the people most likely searching for your business’ offering could care less about whiteboards or e-books, don’t waste your time trying to incorporate them into your online presence. Try a variety of different tactics but then follow up with them and see which ones really work. If the people in your niche eat, sleep and breathe Twitter and Facebook, you know where you’ve got to spend your time. Use one of the many tools available to track the results of your efforts—for those SEO Company clients who want to learn more about the tool that’s available to you, get in touch with us.

*Stay tuned! Tomorrow we’ll let you in on the rest of this two part series about creating a powerful online presence. To learn more about anything we’ve talked about here, get in touch with us.

According to Matt Cutts of Google, these are the Search Engine Optimisation Mistakes You’re Most Likely to Make

According to Matt Cutts of Google, these are the Search Engine Optimisation Mistakes You’re Most Likely to Make

If search engine optimisation isn’t your forte—it’s not what you eat, sleep and breathe—it can be easy to feel overwhelmed and unsure about what it is that you should and shouldn’t be doing in terms of your internet marketing campaign. While any search marketing providers that are worth their weight will be on top of what it is that should be done and should be avoided when it comes to website SEO, if you’ve been attempting to do your own search engine optimisation, you will want to make sure you aren’t making the mistakes Google’s Matt Cutts says so many website owners do.

Websites that Can’t be Crawled

If you don’t know what this means, enough said; seek out a search engine optimisation professional or company—a.s.a.p! If you do know what this means, ensure that your site is designed and set-up so that Google and other search engine bots can easily crawl your site. Keep in mind that great looking sites that may seem high-tech aren’t always conducive to crawling and could be affecting your website SEO.

The Key is Content, Not Necessarily Link Building

Yes, links do matter, but they aren’t the be-all end-all when it comes to search engine marketing. You’ve got to have killer content if you want a fighting chance at dominating your market online. Focus on creating awesome content and the link building will follow.

Missing the Right Keyword Terms

The right keyword terms are as important to a search engine optimisation campaign as sunlight is to, well, everything. While most people know that optimising their website with keyword terms is vital to search marketing, people often go wrong because they fail to choose the right keyword terms to target. Determining what it is that people are actually searching is key. So, while you may think that ‘BMW parts’ will suffice, people may in fact be searching ‘where can I buy BMW parts?’ The right long-tail keyword terms could set your site apart from your competitors, moving you higher up the search engine rankings.

Failing to Give Appropriate Titles & Descriptions to Your Pages

Website owners often think it’s enough to optimise their content with the right keyword terms but miss the chance to use those terms in title tags and meta descriptions. These are areas of a website that are essential to your search engine optimisation efforts so infuse them with keyword terms where you can.

Not Taking the Time to Understand what Search Engine Optimisation is or How it Works

Even if you’ve hired a team of pros to handle your search engine marketing campaign, having a good understanding of why it is that certain things must be done on a site in a certain way, in order to achieve a desired end result, is essential to the overall success of your website SEO. Without a good understanding, the content you create and how you use your website could continue to slow the progress your SEO team is working so hard to achieve. Either take the time to learn how things work or be prepared to admit your ignorance and stand aside, leaving the work up to the professionals.

If Google’s Matt Cutts sees a trend in the mistakes people make and how they negatively affect their search engine optimisation efforts, chances are pretty good that you, too, are making at least one of these mistakes. Align yourself with a team of experts to ensure your site has the best chance of success. Call us today to learn more about our search engine optimisation and internet marketing services.