Google’s Gone and Done It; Guest Blogging as a Search Engine Optimisation Tactic is Dead

Google’s Gone and Done It; Guest Blogging as a Search Engine Optimisation Tactic is Dead

In the not-so-distant past, guest blogging was widely used and encouraged by search marketing and online marketing experts. While it was considered somewhat of an honour to be the ‘special guest’ on another site’s blog, guest blogging was also a rather effective search engine optimisation tactic whereby you could write a post for someone else and build a quality link back to your website.

Of course, Google wouldn’t like us to blatantly say this was a search engine optimisation strategy, but when legitimately good quality content was posted on another’s site, a link to the author’s site was like a token of appreciation, which simultaneously benefited their search marketing.

But, overtime, people started to use and abuse guest blogging and it increasingly became yet another medium for spam marketing, a practice viewed as a major no-no by any search engine optimisation team that’s worth its weight. Eventually, people started imbedding spammy links in guest posts on others’ blogs or gave up writing the posts all together and just offered cold hard cash to take advantage of another’s page rank. And, as it always does, Google noticed. Really, the writing has been on the wall for some time.

It’s a shame some bad apples have nearly torched guest blogging as a way for the rest of us to gain credibility in our markets and niches, something which only benefits the marketing we do online. Notice I said ‘nearly torched,’ because this doesn’t mean any guest blogging you do will have detrimental effects for your marketing campaign. As Google’s Matt Cutts said, the search engine’s webspam team will further scrutinise guest blogging going forward, but it doesn’t mean you can’t still use this marketing tactic as a way to popularise your brand and demonstrate your authority through quality content–in fact, you should.

Here’s how to approach guest blogging, going forward:

  • Never offer another site money to be their guest blogger and don’t accept similar offers from others. You’ve probably received emails from spammers wanting to be your guest blogger in the past–just don’t accept guest blogging offers from strangers!
  • If you do decide to accept a guest blog post, be wary of the author. If it’s someone you know well and trust, their opinion or knowledge could be of benefit to your site and add value, something which is a must for sound online marketing, today. Look for opportunities to be a guest blogger for reputable sites, whose owners are your colleagues, friends, etc.

In a nutshell, reserve your guest blogging as a way to provide expert insight on the topics you know best and you’ll be fine. If you’d like to learn more about Google-approved guest blogging or how regular blogging for your own site will benefit any marketing and search engine optimisation you do, call us on 1300 88 55 57.

The Roles Impatience Play in Your Web Marketing Campaign

The Roles Impatience Play in Your Web Marketing Campaign

Generally speaking, people are impatient. While there may be a select few who are content plodding away, diligently carrying out their everyday tasks while quietly waiting for their just rewards, most of us are more of the ‘give-it-to-me-now’ breed. Now that’s all well and good, but allowing impatience to get the better of you while at the same time ignoring this common human characteristic when designing and implementing the small business marketing tactics that are necessary if you want to compete on the web, can be detrimental on a number of fronts.

Acknowledge Your Impatience When it Comes to Marketing on the Web—then Deal with It 

I’d be lying if I said there were only a small number of web marketing clients who let their impatience get the better of them and pulled the plug on what promised to be a totally successful SEO or internet marketing campaign, before it had time to reach its full potential.

It takes time to for any online marketing campaign to boost web rankings, to crank up the volume of web traffic to your site and to increase the amount of money in your pocket. A web marketing campaign that will produce the type of highly targeted traffic and sustained growth your small business needs takes even longer. SEO and internet marketing are more of a marathon, not a sprint, and only those who can bridle their impatience and pace themselves for the long-haul will become the web heroes and heroines of tomorrow.

Still, Thinking like Your Impatient Web Visitor Will Win Your Small Business Favours Online

It’s one thing to not let your own impatience for bigger and better traffic and conversions to get the best of you and to make the type of rash decision we’ve seen all too often in the past, but it’s another to ignore the ‘impatience’ factor when laying out your site and designing your marketing plan of action. I’ve gone over this time and time again, but I can’t stress it enough: if your site isn’t clearly laid out and your web visitor, no matter how keen, can’t find what they want or need—straight away—you’re going to lose their business. By catering to your impatient visitors with a clean and clear design, obvious calls to action and concise copy, you will feed their need for instant gratification.

“So What’s it Going to Take to Get My Business to the Top?”

Cool your jets, mate, I’m getting there! All joking aside, if you want your business to become a major contender on the web you’re gonna need to grin and bare it for a bit. There will be good days and bad, as far as your rankings are concerned, but trust your SEO and/or internet marketing provider to do what they know best, and give them the time that’s needed to guide your business’ website through the turbulence so that it can claim its just reward—a position at the top and the traffic and conversions that go with it!

If you’re looking for a skilled team to design and implement a customised web marketing plan on your business’ behalf, or you’re a current client who would like to know more about how you can check your business’ rankings as incessantly as you’d like, call The SEO Company at 1300 88 55 57. Patience—give it a burl. You might like what you discover.