Dominate Local Search Marketing while Stepping-Up Social Media Efforts & Improving Your Website’s Overall Visibility

Dominate Local Search Marketing while Stepping-Up Social Media Efforts & Improving Your Website’s Overall Visibility

What if you could kill a few birds with one stone by stepping-up your local search marketing efforts? I don’t know many local businesses who aren’t interested in saving time and/or money, and the following shows you how to take care of three search marketing tasks in an efficient and effective manner. Take note of these local search marketing tips, implement them and position yourself to be the local business customers find first.

Start by Optimising Your Website for Local Search Marketing

While moving your site up the search rankings for any search terms may give you the visibility you think you want, ranking well for local search is what you need. After all, it’s those local people who are searching for the goods and services your business sells who will be the most likely to visit your location and buy.

Start by targeting the right list of keyword terms, some of which include the names of the places in your local service area, and optimising your site’s title tags, meta descriptions and content with those terms. It’s not enough to slap ‘Brisbane’ on the end of a long-tail keyword term and call it a day, either. You need to target location-specific keyword terms that have buyer’s intent. When you write about your local area, you’ll not only be providing content that resonates with your local customers, but the keyword optimisation will give your local search marketing efforts a boost, as well.

Don’t forget to include your local address and phone number on every page of your site; the easier it is for people to find you, the more likely they are to visit. Plus, it conveys to Google that you are one of the local businesses their customers want to find through search.

Local Businesses with Profiles in Local Directories Get Found

I know, this is a dead horse I’ve flogged repeatedly, but I can’t stress it enough: Local businesses that want to do wonders for their local search marketing need to create and claim listings for their companies in local directories. To rank well in these directories, complete your profiles, use your keyword terms and ensure your business’ address and phone number are consistent with the information provided on your website and across every other listing on the web. Share pictures and videos and encourage people to write reviews of your goods and services. Just like social media, this local search strategy gives your business the credibility it needs to succeed online.

Don’t Underestimate the Good Social Media Signalling Can Do for Your Local Search Marketing

Having a strong presence in social media goes hand in hand with great rankings in local search. The more content you share, questions you answer, followers you have and buzz you create around your business in Facebook, Twitter, LinkedIn and the like, the more likely yours will be the business Google chooses to display up top in search results. Be sure to share any business news or updates your local followers may find interesting, especially information on the in-store promotions and sales local customers will want to get in on.

Other Local Search Marketing Tips for Local Businesses

  • Responding to good and negative reviews in local directories gives your business more credibility
  • Search results for media sites almost always rank at the top. Create some business buzz the local media will want to cover and get a leg-up in the rankings. Invite food critics to your restaurant, host a special event for charity or anything else that will get your business a media mention
  • Quality link-building from the content you share with your followers in social media sites to your website will also help catch Google’s attention

With the popularity of mobile search growing by leaps and bounds every day, local businesses have really got to step-up their game on the local search marketing front or get left in the dust. Attract and convert more of the local business you need with a web presence that’s optimised and properly executed for local search.

To learn more about becoming an authority in your local market, call us on 1300 88 55 57.

Small Business Internet Marketing

How to get results with local search and mobile for your small business internet marketing

If your small business has multiple locations or a local presence, but is lacking in a local web and mobile supported site coverage on the web then this can be a lost opportunity.

These businesses are missing out on increased sales and conversions by not supporting local search and mobile search capabilities on their web site.

Local business listings can show up in the search results pages as reviews, Google plus local listings, photos, local citations and much more.

What is the best way to take advantage of this clearly growing trend in local and mobile search?

Here is a step by step of the basics to get started with;

Step 1-Document your local citation information in excel with the following information;

Business Name
Address
City
State/Territory
Zip Code
Phone
Fax
Toll Free Number
Company Owner (Contact Person)
Company Owner (Contact Person) Gender: M/F
Display Email
Hours of operation
Years in Business
Short Business Description
Medium Business Description
Long Business Description
Payment Types Accepted
Contractor #/License #
Website URL
Google plus local Page URL
Company Blog URL
Twitter Profile URL
Facebook Page URL
Linkedin Company Page URL
You Tube Page URL
Keyword #1, Keyword #2, Keyword #3, Keyword #4,Keyword #5, Keyword #6, Keyword #7, Keyword #8, Keyword #9, Keyword #10

Categories
Services You Offer
Products You Offer
Service/Product Description #1:
Service/Product Description #2:
Service/Product Description #3:
Areas You Serve
Youtube Video URL
Business Images:
Image #1, Image #2, Image #3, Image #4, Image #5, Image #6,Image #7,Image #8, Image #9, Image #10
Company Owner Profile Image

Step 2 – Create a responsive designed website that will work on mobile and tablet devices and modern web browsers

Step 3- Research local citation where you can supply your business listings

One tool that can speed up your research is from  whitespark, here is the link
https://www.whitespark.ca/local-citation-finder/

Once you have a list of local directories to submit to take your excel spreadsheet from step one and begin the process of copying and pasting your information into each local citation site.

Hint: Use roboform to speed up the process and if you are in a real hurry and need to pay someone to do it for you, consider using a service like knowem.com to register your sites.

Step 4 _Optimise your pages for localisation and being found on a mobile device
David Milm has a great site that covers many of the things you should be considering to get your site optimized for local search.

http://www.davidmihm.com/local-search-ranking-factors.shtml

Make sure that each of your location pages is optimised with local keywords

  • Local title text
  • Local keyword tags
  • Local description
  • Local headlines
  • Local ALT image tags
  • Local keywords in the body copy
  • Breadcrumbs
  • Site map

Step 5 Create and submit data feeds to major search engines

Local maps
Submit your site and citation form information to the following search engine map providers;

  • Google plus local – http://www.google.com.au/+/learnmore/local/
  • Yahoo local – http://local.yahoo.com/
  • Bing business portal maps – http://www.bing.com/businessportal (may not be available)

Step 6- Analytics Measure and Track your local conversions

Consider tracking things like;

  • Analytics by geo location
  • Web traffic
  • Mobile traffic
  • Search terms and search engines
  • Telephone tracking and analytics
  • Ranking by location and geo targeted keywords

Your prospects use an every growing number of mobile devices to find your business locally; therefore, you need to have a local presence on the web and mobile to be found. By using this small business internet marketing tips and tactics you are far ahead of those who decide to ignore it. The ultimate goal here is to increase traffic to your business and make more sales.

There are certainly much more areas you can submit your listings to but this is a great starting point. If you need more help with a comprehensive approach to local search you can always reach out to us at the seo company to help get your local search campaign of on the right foot.

Search Engine Marketing Australia

Why Is Search Engine Marketing in Australia Changing So Quickly?

Google is fundamentally changing the way it presents search results to users in Australia through Paid Search.

Over the past year Google has been slowly chipping away at how Organic or free search result pages are being indexed and making it much harder for Search Engine Optimisation firms to operate in this every changing landscape.

If Google had there way their would only be paid listings in the search engines, but the main issue here is that through content marketing efforts many companies have been able to out perform paid search results by as much as 40%.

Another major issue is that the cost per click charges going through the roof for campaigns. In most cases the amount of click throughs to your site with paid ads will cap off at a certain percentage and you will continue to pay Google adwords and other similar services for the clicks.Your quality score will have an effect on lowering your PPC costs but you have to be monitoring and tweaking your campaigns constantly.

The toughest decision for business owners is finding a balance between paid search campaigns and organic SEO campaigns. Most business owners think that because they are getting instant traffic from their adwords campaigns short term that this is a good strategy.

If you going to run a business online and be successful with it you have to commit to long term thinking and this is where the benefit of Search Engine Optimisation and Content Marketing can make all the difference and in all cases It will cost you less money as compared with a PPC campaign of equal value over the time it takes to get your primary keywords ranked in the search engines.

If you keep writing quality content that your prospects are actively searching for you will naturally draw more attention to your Internet Marketing efforts by educating prospects and this is something that a small ad group in a PPC ad cannot offer your clients.