Dominate Local Search Marketing while Stepping-Up Social Media Efforts & Improving Your Website’s Overall Visibility

Dominate Local Search Marketing while Stepping-Up Social Media Efforts & Improving Your Website’s Overall Visibility

What if you could kill a few birds with one stone by stepping-up your local search marketing efforts? I don’t know many local businesses who aren’t interested in saving time and/or money, and the following shows you how to take care of three search marketing tasks in an efficient and effective manner. Take note of these local search marketing tips, implement them and position yourself to be the local business customers find first.

Start by Optimising Your Website for Local Search Marketing

While moving your site up the search rankings for any search terms may give you the visibility you think you want, ranking well for local search is what you need. After all, it’s those local people who are searching for the goods and services your business sells who will be the most likely to visit your location and buy.

Start by targeting the right list of keyword terms, some of which include the names of the places in your local service area, and optimising your site’s title tags, meta descriptions and content with those terms. It’s not enough to slap ‘Brisbane’ on the end of a long-tail keyword term and call it a day, either. You need to target location-specific keyword terms that have buyer’s intent. When you write about your local area, you’ll not only be providing content that resonates with your local customers, but the keyword optimisation will give your local search marketing efforts a boost, as well.

Don’t forget to include your local address and phone number on every page of your site; the easier it is for people to find you, the more likely they are to visit. Plus, it conveys to Google that you are one of the local businesses their customers want to find through search.

Local Businesses with Profiles in Local Directories Get Found

I know, this is a dead horse I’ve flogged repeatedly, but I can’t stress it enough: Local businesses that want to do wonders for their local search marketing need to create and claim listings for their companies in local directories. To rank well in these directories, complete your profiles, use your keyword terms and ensure your business’ address and phone number are consistent with the information provided on your website and across every other listing on the web. Share pictures and videos and encourage people to write reviews of your goods and services. Just like social media, this local search strategy gives your business the credibility it needs to succeed online.

Don’t Underestimate the Good Social Media Signalling Can Do for Your Local Search Marketing

Having a strong presence in social media goes hand in hand with great rankings in local search. The more content you share, questions you answer, followers you have and buzz you create around your business in Facebook, Twitter, LinkedIn and the like, the more likely yours will be the business Google chooses to display up top in search results. Be sure to share any business news or updates your local followers may find interesting, especially information on the in-store promotions and sales local customers will want to get in on.

Other Local Search Marketing Tips for Local Businesses

  • Responding to good and negative reviews in local directories gives your business more credibility
  • Search results for media sites almost always rank at the top. Create some business buzz the local media will want to cover and get a leg-up in the rankings. Invite food critics to your restaurant, host a special event for charity or anything else that will get your business a media mention
  • Quality link-building from the content you share with your followers in social media sites to your website will also help catch Google’s attention

With the popularity of mobile search growing by leaps and bounds every day, local businesses have really got to step-up their game on the local search marketing front or get left in the dust. Attract and convert more of the local business you need with a web presence that’s optimised and properly executed for local search.

To learn more about becoming an authority in your local market, call us on 1300 88 55 57.

Local Search Marketing & Mobile Sites More Important than Ever for Local Businesses

Local Search Marketing & Mobile Sites More Important than Ever for Local Businesses

The results of a recent study performed by Local Search Association in the U.S. shows that it’s now more important than ever for local businesses to do some amount of local search marketing, specifically for the mobile sites that consumers are increasingly using via their smart phones and tablets.

If you’re at all in-tune with website SEO or internet marketing, you know that even small-scale, local businesses need a powerful online presence if they hope to grow. No matter how incredible your service offering or your charming personality, you will never be an industry leader—even in your local area—if you aren’t doing some amount of local search marketing for your website. Your local surf shop might have a small loyal clientele, but if your competitor is the only one appearing in the search engine rankings when local surfing enthusiasts are looking for the types of products and services you provide, they will reap the rewards of a well-marketed brand and you will, well, still be waxing boards for the same small list of locals.

Online Directories + Location-Specific Keywords + Your Mobile Site

We’ve talked at length about the benefits of giving your website and your business a presence in online local directories, but the Local Search Association’s research, Local Media Tracking Study, found that it’s now more important than ever to optimise your mobile website for local search. Don’t have a mobile site? Going forward, this will likely be one of the best investments you can make for your business. More and more, local people are searching for the products and services they’re ready to buy from their mobile devices, like smart phones and tablets. If your website isn’t compatible with these devices, those locals will likely move on to your competitor, whose site they can search quickly and easily when they’re on the go.

Mobile Users Who Visit Online Directories are Ready to Buy

So what does local search marketing for your mobile-friendly site entail? Optimising with the right location-specific keyword terms and marketing in all of the relevant business directories, for starters. The study also found that the people who visit online directories from their mobile devices are ready to buy—makes sense. This means that when your mobile-friendly site ranks well for those local search terms, you will be set to dominate in your local area. And if you thought having a mobile app for your site would be enough to satisfy this growing group of searchers, the study also found that users prefer mobile websites over apps.

Now’s the time to establish a powerful local presence not only for your business’ main website but also your mobile site. Local search marketing, including optimising with the right location-specific keyword terms and creating profiles on online business directories is a must. Invest in the future of your local business today—get in touch with us.

Local Search Marketing: Ensuring the Correct Information for Your Local Business Appears in Local Directories

Local Search Marketing: Ensuring the Correct Information for Your Local Business Appears in Local Directories

It’s no secret that one of the best ways for local businesses to market themselves online is via the dozens of regional business directories and universal local search marketing sites like Google + for businesses (Google Places), Manta, Hot Frog, Yelp, et al. A local campaign is one of the best SEO tactics local businesses can employ if they want to increase brand awareness and draw more customers to their locations.

If you’ve already started to do this type of search marketing, you may have noticed that some of these directories already have information listed for your business and that you simply need to claim the profile. Seems great, but the problem is that sometimes the information listed for companies can differ from directory to directory. Sometimes, the business details are just plain incorrect, with everything from wrong phone numbers or addresses to even business names. The goal of local search marketing should be to make it easier for prospective customers to find local businesses, not to downright confuse them.

When there’s conflicting information about your business floating about on the web, this can not only confuse those people looking for local businesses like your own, but it also won’t do anything to help your search marketing or rankings. Why is there different or incorrect information and how can you fix your profiles or prevent this from happening in the first place?

How Local Listings are Created

The reason one directory could have information that varies from another is because Google and others collect details for their listings in a variety of different ways; many pay major information collecting companies that rake websites for business details and combine this information with customer reviews and information they collect from business owners. Sometimes, local businesses have inconsistencies in the business details on their websites, like different phone numbers, email addresses, short forms or acronyms of company names. In one instance, a company listed their corporate name above the address on the contact us page, instead of the name that appears on their website and their storefront and that’s used by their existing customers. This made it appear as though there were two separate businesses located at the same address. This isn’t helpful when you’re trying to build brand awareness or improve your site’s rankings.

Inconsistencies Create Confusion, Hamper Rankings

If you’re about to build a new website, take this as a word of warning and make sure there aren’t any inconsistencies that could crop up to bite you, and your local search marketing efforts, later. If you know there are some details that could be confusing, by all means change them straight away. The problem, however, is that it could be too late and those searching for local businesses like your own might find that your company is listed at one location in one place, or by a different name in another. How can you fix this? Either by going in and updating the listings for your business yourself, or by hiring a team of website SEO experts like ourselves to help you do it. Unfortunately, it may be impossible to fix every listing in every directory as there are dozens and dozens of small, lesser-known directories floating about. The good news is that if you don’t see these directories, chances are few potential local customers are finding them too.

Local search marketing is vital to the success of local businesses online but also at their brick and mortar businesses. This type of search marketing helps build brand awareness but also benefits your rankings, making it easier for local clientele to find you. Contact us to learn more about our comprehensive local SEO solutions.

7 Local Search Marketing Tips Your Business Needs to Employ, Now

7 Local Search Marketing Tips Your Business Needs to Employ, Now

Since its inception, the internet has been touted for the numerous opportunities it offers businesses; namely, the fact that it breaks down local barriers and allows businesses to reach clients all across the world. The thing is, local businesses still need their local clientele to succeed. And, without some amount of internet marketing that’s tailored to attracting the attention of their local demographic, businesses will fail to make themselves known to potential customers who now almost exclusively search for products and services online.

Businesses need to use local search marketing to drive customers to their local businesses, and they need to ensure that these search results show up in the localities of the people who need the services and products a business sells.

The following are some of the top tips local businesses need to employ to dominate their local areas:

Create profiles in the local directories online – Check for the online local directories that offer business listings as well as linking opportunities. This will help ensure that your local clients can easily find you.

Add the location modifiers to the keywords – This is necessary because more than half of the modifiers are attached to local queries. The localised keywords ensure that local customers find the products and services they’re looking for, in their neighbourhoods, towns and cities. For instance, let us say you are a commercial real estate agent servicing the Brisbane area. You may wish to use keywords such as “commercial real estate agent in Brisbane,” and “Brisbane commercial real estate agent.” Add these keywords to your website copy, title tags and back links.

Encourage your customers to review your business – There are several different local directories, which allow your customers to submit their reviews of all types of businesses. You must encourage your clients to review your business on these sites, as doing so will boost your local online presence. Nevertheless, ensure you don’t go against the review website’s regulations and terms, as some may have strict rules about encouraging clients to leave good reviews—they might get suspicious when there isn’t even the smallest criticism mentioned in a dozen reviews!

Put the business’ physical addresses on the website – putting your physical address on your website not only allows local people to find your business more easily, but it also assists the search engines in identifying your location and to display the site in appropriate local searches. Try putting the address on each page of the website such as in the sidebar, footer, or header to avoid distraction. And, for the sake of your search engine marketing efforts, make sure your address is consistent in every instance it’s used.

Claim the map listings in search engines – ensure you build your own profiles in Bing Local, Google Places and Yahoo! Local. Give flavour to your listings by adding videos and photos and ensure you tag everything with the suitable keywords.

Make landing pages for every location you serve – with a set of locations, you may build landing pages on your site that are specific to each region you serve. For instance, pretend you are a common contractor who offers services throughout Queensland. You may have a landing page for Brisbane, as well as neighbouring suburbs like Newstead, New Farm and Fortitude Valley, among others. This allows you to target more keywords as well as improve your local presence on the internet.

Geo-target all your PPC ads – Geo-target all of the ads in your PPC campaign so that your ads only display to the individuals with IP addresses in the service area as well as to searchers using the location-modified keywords.

It’s true, there’s a lot you can do to optimise your site so that it dominates local search. If you’re feeling overwhelmed, the good news is that The SEO Company offers full-service local search marketing services. Nothing could be easier than having a team of professionals perform localised website SEO on your site so that your local business is the one that’s found and frequented when local customers are looking for the products and services you sell. Contact us today.

Have Multiple Locations? There are Local Search Marketing Solutions for You

Have Multiple Locations? There are Local Search Marketing Solutions for You

Learning how to strategise your local search marketing efforts for a business with several locations within a state in Australia can be difficult.  When you optimise your keywords for local search, SERPs will show results within your business’ local area based on the address.  Now, however, you can get state-wide results, including mapping, on Google.

Keep in mind that search engines are constantly updating their ranking criteria and you shouldn’t focus your Google SEO efforts on ranking on maps for a state or even a nation-wide search.  Think of it from a customer’s perspective and consider what they might want to see from a state-wide, rather than a city-wide search.

Local and Not-So-Local Searches

When a potential customer conducts a search for local businesses, they will probably start within the vicinity they’re in and then work their way outward if they don’t find any results close to them.  For instance, rather than search for “carpet cleaning Brisbane,” they might opt to search “carpet cleaning Greenslopes” in order to find a carpet cleaning service closer to them.  If that search doesn’t yield the results the searcher wants, they will expand their search to include a wider area, but seldom will they search state-wide.

If your business has multiple locations within a city or state, you will want to include a location page on your website.  That page will allow you to show your prospective customers just how large your business is and you can use Google maps to pinpoint your locations.  For current customers who have used your services for a number of years, it will help them find you if they are moving to another area in which you have a location.

When you have a Google + account for your business, add your state-wide or nation-wide locations in your business description.  When Google + ranks for a state, it is still dependent on only one physical location within one city rather than multiple locations.  You will want to set your Google + page service area to reach state or nation-wide so all of your locations are included.

It becomes important for your to note your locations on your company’s website or within your social media account profile, so when your prospective customers conduct a search for local businesses, they can not only see how big your business is, but they find the location that is right for them.  If they find your service to be outstanding, they will also recommend it to friends who may be out of their local area, but within your service area in another city.

We can help you with your local search marketing efforts for whatever size business you have.  Incorporating local strategy with your greater internet marketing campaign is a must for brick and mortar businesses.  Contact us at The SEO Company to speak with one of our team members today.

For Small Businesses, Google Places is a Must: Local Search Marketing Made Easy

For Small Businesses, Google Places is a Must: Local Search Marketing Made Easy

Whether you like it or not, your business must have an online presence if you hope to be successful. The internet has made all previous methods of finding the businesses that can satisfy your needs redundant. Why would you need to look anywhere else when the internet is brimming with options after just a few clicks on the old keyboard?

But if you’re like most small business owners, you know your business inside and out but aren’t necessarily well-versed in internet marketing. Searching the net to try to discover where it is that you should focus your attention when it comes to website SEO can leave you feeling more than overwhelmed, as SEO gurus and bloggers swamp you with information about social signals, Google Analytics, Google Adwords, organic search, Google +, Places and others.

So here’s where you learn what’s most important to the brick and mortar local businesses; local search marketing, and more specifically, Google Places. If you had to focus your attention and your SEO marketing money on one thing and one thing only, it would be to have a profile for your business in Google Places. Here’s why:

If you have the type of business where you need local customers to come to your store or office in order to make a sale, then the primary objective of your website should be to make your business known to more people from your local area. This is where Google Places comes in.

By setting up a profile for your business in Google Places, you have a much better chance of being found by the people in your local area. Let’s say, for instance, that you have a mechanic’s shop in Brisbane. You fill out your Google Places profile completely, using the keyword terms that you deem most important and most often used by people to find the types of services you offer. When prospective customers do a Google search for ‘Brisbane mechanic,’ if your site dominates those in Google Places for this search term and ranks in the top 5, all the information a person needs to find your business or to at least call to ask for more information on the services you offer, will be right there, front and centre.

Of course, there are local search marketing techniques that you can and must use to make your profile stand out within Google Places. If optimising your profile and your site’s content with quality keyword terms is beyond you, this is where a team of SEO marketing experts comes in. But, with that being said, Google Places is a much smaller, more targeted space within the World Wide Web and so dominating the search results and being found by locals is a much easier feat for the small business owner to achieve.

Once you’ve properly created your Google Places profile, prospective customers can find and learn about your business offering at home on their computers or on-the-go from their smart phones. But then why stop at Google Places? Carve out a presence in the dozens of other local directories online and your business will be positioned to profit from its online presence in a very big way.

Now’s the time to dominate your local market. Be found with local search marketing. Contact The SEO Company for more information.

Local Search

There are Many Ways Local SEO Strategies Will Boost Your Business

In order to achieve your goal of finding local customers with an online marketing campaign, there are basic things you can do to make your strategy successful.  Essentially, you want your site to rank well so that your business site moves up on search results pages.  Plain and simple, this will make your website easier for local searchers to find you and you will get more traffic flowing to your site.  By applying local SEO strategies, your website can help you find the local customers you need to make your business more successful.

Keywords are the key for making your SEO strategy work.  The keywords you use in the content on your site, as well as in the structure of your website, should be researched so you are using the relevant keywords for your business.  If this is something that you’re unsure about and you don’t know the first thing about doing keyword research, it will be well worth the investment to pay professionals to perform this step for you.  After all, if you aren’t targeting the terms people are actually using to find the products and/or services you sell, there’s far less of a chance that your site will get noticed.

What’s also important, when it comes to keyword terms, is targeting geo-specific keywords so you ensure you’re targeting the customers in your local area.   If you sell ice cream in Brisbane, you will probably use keywords like, “Brisbane ice cream shops,” or “ice cream Brisbane,” for instance.

One of the biggest mistakes brick and mortar businesses make is failing to use the keyword terms that will actually attract the attention of the people they need as customers.  It will do little good if you’re getting a great deal of website traffic from people in China when your business’ location is in Queensland and you don’t have an online store.

Content creation is also important for local search strategies.  Basically, you want and need to create dynamic content that people want to read.  You can then post your content on other local websites to attract more attention to your business.  Sharing your content can also help you build links back to your site, allowing you to find and target even more customers and increase your ranking.  Don’t just ensure the content on your website is top-notch; your business’ social media accounts should also contain information that people want to know.  If you create written posts, tweets or even videos that locals want to share with others, you’re taking the ‘word of mouth’ strategy online and putting it to work for your business.

So where to start?  How can you create a local SEO strategy that will succeed and where do you find the time to do it?  If you haven’t already implemented a local SEO strategy for your website, it’s time you did.  Failing to tap into your local clientele only means less traffic, fewer potential customers and sales.  Put the power of local to work for you by contacting The SEO Company to learn about targeting the prospective customers in your local area, today.