Adding Instagram to Your Internet Marketing Mix: Easy Steps to Take Action Now

Adding Instagram to Your Internet Marketing Mix: Easy Steps to Take Action Now

internet marketing and instagram

I know, you’re probably cringing at the thought of adding yet another social media platform to your internet marketing repertoire. But, with this being the year that, according to many marketing gurus, visuals will be the key to improving marketing reach and effectiveness for small businesses everywhere, dedicating a bit of time each day or week to Instagram seems like a smart business move and a small sacrifice.

Instagram Rises Above Other Social Media Platforms and is Quickly Becoming an Internet Marketing Platform of Choice

While Facebook and Twitter used to be the favourite hangouts for younger demographics, Instagram continues to grow in popularity and presents a valuable internet marketing opportunity, particularly for those business owners who need to reach more people from a younger target market to succeed online.

The great thing about Instagram is, as the name implies, everything happens pretty quickly. This means that while sharing visuals with prospective customers here is an effective small business marketing tactic, it won’t take up a great deal of your time. In fact, it can be pretty fun!

There are, however, some tried and true ways to use Instagram effectively so that what you do share with the intention of popularising your brand or reaching new customers is capable of giving your business a leg-up over the competition.

Small Business Marketing via Instagram

Make note of these tips and add them to your internet marketing repertoire:

Getting Started:

  • Create your Instagram account and include a link to your business’ website as well as your company logo in the profile. You can also connect your account to your Facebook page so as to quickly and easily inform Facebook followers that they can find your business on Instagram, as well.
  • Check out the Instagram for Business blog for tips on how to best use the social media platform in your own small business marketing, as well as some real life examples of  how other businesses are successfully sharing images and marketing, simultaneously.

What to Share:

Half the battle of effectively incorporating Instagram into your small business marketing mix is knowing exactly what you should be sharing. The following will help guide your actions:

  • Like with any other social media platform, you can tick followers off pretty easily with blatant sales pitches. This being the case, mix up your sharing by including images your followers will find fun or interesting, in addition to those that somehow relate to your service offering.
  • Prospective customers want to see behind the scenes at your business or your employees at work. Share these types of images to earn their trust.
  • Don’t think that because you’re using Instagram for internet marketing that you’re restricted to sharing images of your products, services or employees. Instead, think of visuals that somehow relate to your brand or the philosophy you follow. A restaurant that uses local, organic ingredients in the meals they prepare might include images taken during trips to local farmers’ markets or crates of fresh produce and livestock at a local farm.
  • A highly effective way to use Instagram for small business marketing is to share images of your products being used in ways that might not be blatantly apparent to everyone. When people can see just how versatile a product is, or that it can be used to satisfy one of their own needs, they’ll be more likely to buy it.

Getting More Followers:

Like Facebook, Twitter and LinkedIn, the same rules apply when it comes to getting more people to follow you in Instagram; the sole reason you’re incorporating this platform into your internet marketing strategy–to reach more people online!

  • Follow others and, most importantly, be sure to follow back those who have already found and followed you; they’ve shown an interest in your brand, now convert them into your customer!
  • Be social! ‘Like’ your followers’ images and leave your comments. The more of an active participant you are, the more beneficial Instagram will be to your internet marketing efforts.

Put your brand in the middle of all the action online by creating an Instagram account and sharing visuals. Stay tuned next week for tips on how to effectively use Hashtags, sharing video and optimising your Instagram profile.

For more on this and other social media marketing, call us on 1300 88 55 57.

Internet Marketing Study Exposes How Consumers Research the Goods and Services They’re Ready to Buy Online

Internet Marketing Study Exposes How Consumers Research the Goods and Services They’re Ready to Buy Online

I think it’s safe to say that for small business owners the biggest challenge, as far as internet marketing goes, is figuring out how to get people to buy. You could have scores of people visit your site each and every day, but if they’re not the types of visitors who are ready and wanting to buy, it defeats the whole purpose of having a website, right?

For the small business owner, discovering exactly where people do their research before making a purchase can make designing a digital marketing strategy that works more of a science and less of a shot in the dark.

A recent study performed by retail engagement company, Parago, looked at the ways people use the internet to learn more about products and services. In my opinion, there’s a lot of value here for the small business owner, as internet marketing strategies that take these findings into account will have a greater chance of being effective, bringing their creators more leads and sales via their websites.

While there is much a business owner can take from this study and apply to the online marketing they do, there are two key findings that I’d like to share with you here, as I think they’re particularly relevant for the small business owner; the ways consumers do, or rather do not, use social media to research for the goods and services they wish to buy, and the fact that Google is still the source consumers turn to most when looking for more information on or to buy a product or service.

Social Media’s Place in Online Marketing, According to Consumer Behaviour

Now before you think you’ll never have to send out another Tweet or make another post in Facebook, don’t get carried away. Social media is still important and a completely necessary component of any internet marketing you do for your business. The important thing to take from Parago’s findings, which put Social Media as the source consumers turn to the least when searching for more information on a product or service, is that fine-tuning your social media interactions so that they focus more on content sharing, building your brand and mingling with current and potential customers, it isn’t the place for serious product or service marketing.

Sure, share your organisation’s news with your social media followers, including details on new products, services or promotions, but don’t expect people who are ready to buy to use Facebook to check out the specs on or pricing for a product you carry.

Pleasing Google is Still What Counts

For anyone who was starting to think that a mix of internet marketing and SEO wasn’t as necessary as it once was, Parago’s research confirms that Google is still the resource people use most often, when searching for information on the purchases they intend to make. For the small business owner, this means getting your business’ website up to speed and in line with the top competitors in a market is how you’re going to A) rank well in Google, and B) receive more of the ready-to-buy visitors you need to succeed. Of course, once you attract the attention of searchers in Google, it’s up to the design of and content on your site to convince visitors to take action and contact you for more details or buy your products or services.

Staying up to speed with trends in consumer behaviour can and will provide valuable insight for those looking to generate more leads and sales online.

For more information on internet marketing and SEO, call us on 1300 88 55 57.

Internet Marketing Tips for the Small Business Owner: Website Design Elements that Will Make or Break Your Conversion Rate

Internet Marketing Tips for the Small Business Owner: Website Design Elements that Will Make or Break Your Conversion Rate

When we meet with clients for the first time, more often than not, they’re frustrated because their sites don’t convert. They’ve got a web presence but are learning that it’s no longer enough to simply be online with the digital version of a business’ brochure. As marketing consultants, my colleagues and I often discover the same set of website design issues–conversion rate killers–that are responsible for the low number of leads and/or sales the clients are attracting.

Internet marketing may be ever-evolving, but what remains the same is that a site that’s not converting is a liability, not an asset. If you own a small business and are looking for clues as to what it is that could be preventing your site’s visitors from taking action, take a look at the following:

Clutter Kills Conversions: An Internet Marketing No-Brainer

You’d be surprised to learn just how many business owners are shocked when we tell them it’s the clutter on their website that’s preventing them from converting more of their site visitors. Really? You’re surprised that the 12 images, five buttons, six paragraphs of text, nine navigation links and side bar brimming with more post titles than there are verses in the bible, just on the home page, turns people off?!

No amount of internet marketing is going to save your site when people are overwhelmed by the amount of ‘stuff’ you’ve got crammed onto your web pages.  Visitors, in fear of getting lost and never getting out, will just skip over your content and exit about as fast as they entered.

Instead, consider this:

  • Conversions Require White Space:  Researchers found that people actually read more slowly when there’s more white space on a page…
  • Keep side bars neat and tidy, with ads (if applicable) at the top of the side bar, and a small summary of your recent posts, or reserve this area for straightforward navigation.

Font: Direct Attention without being Obnoxious

This is not an excerpt from Web Marketing for Dummies: the type and size of the font you use can help or hinder your conversion rate. Seem pretty basic? Tell that to the loads of business owners out there who are still using ridiculously hard to read fonts because they think it looks cool. This is another area where it’s best to keep it simple.

That being said, don’t be afraid to highlight important bodies of text or calls to action with a larger font or even bold. Both can be very effective ways to guide site visitors further down your conversion funnel.

Format and Speed:

I know that in our internet marketing business, this is one bit of advice we’ve offered (maybe ‘pleaded’ is a better word),  again and again: You DO Need a Mobile Site. To compete online today, and that means converting website visitors into your customers, you’ve got to make your site more user-friendly for the growing number of people using their mobile devices to search for goods and services.

Adding to this, if  your site is slow, it’s not just going to frustrate the people who discover your site while searching from their smart phones. Even the people sitting in front of their laptops, not going anywhere, are going to give up. Waiting for web pages to load is annoying and one of the biggest conversion killers there is. No amount of web marketing will save your site from high bounce rates if it loads slowly.

Convince Your Visitors

A site that lacks testimonials or social media icons will always have more difficulty converting visitors. When people have proof that someone before them has used your services or purchased your product and can attest to your authority, they will always be more willing to look at your business more closely, sign-up for your newsletter, buy your product, or feel motivated to contact you for more information.

Now is the time to make the necessary adjustments to your site so that it can perform the way one should. While these basic web marketing strategies will get you started, deeper analysis of your site and the way people behave when on your site will give you an even more accurate idea of how your site must change if you want to improve conversions.

Contact a team of marketing consultants to learn how tools like heat maps will reveal the key to getting more leads and sales, online. Call The SEO Company on 1300 88 55 57 for more information.

Before You Lose Another Lead or Sale, Master the Art of Headline Writing

Before You Lose Another Lead or Sale, Master the Art of Headline Writing

If, after reading the above headline, you find yourself feeling a bit panicked, that was my intention.

Most people know they’ve got to produce quality content to compete on the internet, today. But, what often happens is they fail to convince others that what they’ve produced is worthy of a read because they slap lame headlines on their work or use even less-interesting social signals to advertise their content.

This is where the headline’s true weight becomes apparent. It’s the bait, a statement that either entices others to take action, moving them one step closer to becoming your customers, or ensures the time and even money you invest producing content for internet marketing purposes is wasted.

Regardless of your business’ niche, you need to write the type of headlines and social media signals (headlines by a different name) that get people clicking. Piquing curiosity, generating interest, panic or excitement should be the goal for any and every Tweet, status update or article headline you write from here on out.

Headlines for Content & Social Media Signalling

Right now, one of the most effective strategies in internet marketing is to use social media platforms like Facebook, Twitter, Google+ and LinkedIn to get more leads and sales. But this is no secret and your Tweets, post headlines and updates will have to compete with the thousands, maybe even millions, of other short snippets of text floating about on the internet and vying for the attention of your niche’s pool of prospects. How can you write the sort of headlines that make statements big enough to dominate in a digital world? What are the top tips for marketing effectively in as little as 140 characters? I’ll tell you!

By putting the following tips and ideas into practice, you can vastly improve click-through rates and push your internet prospects further down your conversion funnel. To generate more leads and sales, you’ve not only got to get people to your site, but you’ve got to encourage them to stay a while. When you write headlines, Tweets and status updates with the level of persuasiveness typically only commanded by marketing geniuses, your internet prospects won’t be able to ignore the buzz you create and will be looking for more!

Writing Powerful Headlines is Efficient Marketing

As internet marketing specialists, clients often tell us that writing isn’t their forté, nor is it something to which they can dedicate a heck of a lot of time. I get it, your plate is already full. That’s why it’s so important to learn the type of marketing skills that can bring your business more of the traffic it needs with as little time and effort invested as possible. Marketing doesn’t get much more efficient than being able to drive more customers to your site or door with a powerful headline.

Picture Your Audience & Speak to them Directly

When coming up with effective headlines, it’s crucial to first determine who your audience is and to then write in a way that will relate to them. Working in internet marketing, for instance, the type of people who typically read my work are small business owners on the hunt for marketing strategies they can easily implement and that will bring them business on and off of the internet. Knowing this, every time I draft a blog post, a how-to, Tweet or update, I aim to write it in a way that will resonate with this specific group of people.

Here are some tactics to keep in mind so that appealing to those most likely to read your content or visit your site becomes a little more automatic:

Consider the Tone and Purpose of the Platform You Use. If , for instance, you’re writing an article you want to share with your connections in LinkedIn, you will use a tone that’s different from a post or status update you’d make in Facebook. People use LinkedIn for specific purposes and what they’re looking for is likely very different from those who stumble upon your post in Facebook or those who read your Tweets.

If you’re doing some marketing for your photography e-zine, for example, you might try to attract the attention of new subscribers through Facebook and Twitter, and advertisers or contributors via LinkedIn. Considering this example, business owners looking to do some advertising might be skeptical of the publication’s professionalism or credibility if you try to create too much hype, while getting people who share your passion for photography excited about your e-zine in Facebook could be exactly the way to generate interest and get them clicking.

Speak to their Pain Points. No matter who it is or where you’re writing, people have pains they’re looking to cure, wants to satisfy or itches to scratch. Instead of beating around the bush, get straight to the point and write what they want to hear, right in the headline.

Just think about how direct you need to be in a Tweet to get a person to click the accompanying link. It’s not enough to say ‘New supplement for weight loss;’ few people are going to feel any type of urgency from that statement and fewer still will probably want to click a link to learn more. A statement like ‘Lose 10 lbs in 2 weeks. Proven supplement on sale now,’ is more likely to entice those frustrated by their weight and discouraged by the amount of time it takes to see results or the cost of some weight-loss products. By no means should you lie to your prospects, but instead, highlight exactly what it is that they’re looking for.

Consider this:

1) Present what it is that’s going to interest or help your reader

2) Give the impression that they need to act now or risk missing out on a big opportunity

3) Highlight what’s different about what you offer

4) Be clear and as detailed as possible

 Other Effective Tips for Writing Headlines that Command Attention

  • Don’t Underestimate the Power of a Question to Entice: Posing your headline or statement as a question is a great way to focus your marketing on those you want and need to enter your conversion funnel. ‘Need Reliable Commercial Cleaners? 30 Years Experience & Hundreds of Satisfied Clients,’ speaks to those searching for a cleaning crew they can trust, while ‘Worried about termites? Pre-Purchase Inspections give Peace of Mind,’ presents what could be a valuable solution for home buyers.

Being able to write persuasive headlines is a valuable internet marketing skill, but it’s not one that’s easily mastered over night. It takes practice and patience but will pay off in a big way. When you invest 20 hours researching and writing an eBook that you know will be highly useful to your prospects and could be just the proof you need to convince them that you’re the authority in your industry, you’ll want to ensure the headline you use to market your piece in Twitter, Facebook, LinkedIn or on your blog is the sort of ‘carrot’ that’s capable of delivering results.

Knowing when to ask for help is also something you’ll need to master if succeeding online is what you intend to do. Luckily, I know of some digital marketing experts you can call on for assistance :) 1300 88 55 57.

Handling Bad Press with Proven Internet Marketing Tactics

Handling Bad Press with Proven Internet Marketing Tactics

Whether your business has a physical location or operates exclusively online, the free flow of information from anyone, anywhere can present some amazing opportunities. It can also make you or your brand more vulnerable to negative comments or reviews.

Whether what they say is true, partly true or totally false, it only takes one bad comment to paint you or your business in the worst possible light for everyone else who finds you or it on the internet. While typically the goal of internet marketing is to popularise your brand by telling people why it’s awesome, sometimes internet marketing, or some amount of your marketing online, has to be more about damage control.

Depending on the type of comments or reviews that are made about your business, and more importantly where those comments surface on the internet, there are different ways you should respond or actions you can take to manage what could be disastrous, if left to circulate.

When Internet Marketing & Damage Control Meld

Just like small business marketing offline, a key goal of marketing on the internet is to be the brand or person people think of or turn to first, when they need the types of products or services you offer. But if Joe Blow decides to post a review of your restaurant that says you’ll find better tasting or fresher seafood washed up on the beach than you will coming out of your kitchen, it’s a lot harder to convince those new to your brand that yours is a business worthy of their time and money.

1) Taking the High Road is Good for Marketing

If the naysayer made their remarks in an internet directory, the best response is one that’s polite and shows them and others who read the review that you’re serious about addressing issues and pleasing customers. Even if they’re totally out of line, apologise and invite them to give your restaurant another shot with a half priced lunch or dinner. Responding to your disgruntled customer this way can actually be good for marketing, as people are often a little more leery of a business that receives a perfect rating on the internet anyway, but can sympathise with those who make mistakes and are willing to take action to improve. It’s that whole, ‘they’re only human’ thing.

These suggestions are, of course, meant for those instances when you can’t actually remove bad comments or reviews. By all means, if someone says something bad about you or your business on your Facebook page or blog, where you have the ability to remove the comment all together, go for it!

2) When Professional Internet Marketing Tactics are the Only Cure

There are instances when you have absolutely no way of easily erasing a bad review so that it’s not the first thing people see when they find your business, and no amount of apologising or freebies will persuade people that your brand is the one they want. Actually, you’d be surprised to learn just how often serious cases of nay saying on the internet threaten the reputations of people and businesses. In these situations, your best course of action is to enlist the services of a professional SEO and internet marketing team to bury the bad comments, reviews, press releases, online articles or whatever other form the blasphemy took, into the abyss.

In the past, we’ve helped many individuals and businesses save their online reputations, even when the top search results for which they appeared were those where people said the worst things imaginable. This is a viable option worth considering.

The Damage is Done—What Now?

Sometimes, however, the bad someone says about you or your brand has spread too far and fast, or the allegations are too serious for any amount of internet marketing or PR to wipe the dirt from your good name. In these cases, you may need to take legal action. Clearly, this wouldn’t be the action you take when someone says their coffee was cold, but if slander or libel threatens your livelihood, you’ve probably got a case worth making.

Preventative Measures

While it’s easy to say that the best way to avoid negative reviews is to keep your customers happy, you can’t please everyone. There will be times when someone has it out for you and there’s not much you can do but be ready to manage the fallout. Especially if yours is a business that depends on online leads and sales, there are some proven internet marketing tactics you can use to build a solid following and trust in your personnel and your brand. When you’ve got a strong social media presence and profiles in all of the relevant local business directories across the web, a bad comment will do little to sway others’ positive opinions.

To be sure, highlight testimonials, reviews and feedback from customers who can’t say enough good about your company. That way, if new visitors read something bad about your business before you know it exits, the positive testimonials and reviews will ensure their first impression of your brand is a little more balanced.

Learning from Bad Press

Something to take from bad press is that it can show you where or what to improve. It might be hard to find a silver lining when someone’s totally uncalled for comments require a great deal of smoothing over or extra internet marketing, but it may make you more aware of the fact that building trust through social media and publishing quality content is vital not only for being found but also for building and maintaining a great reputation—one that will stand up to whatever sh** someone tries to throw at it.

For more information on small business marketing for reputation building, or to learn how The SEO Company can and will bury bad press for you, call us at 1300 88 55 57.

In 2014, Top Spots will be Earned with Quality Content and Lots of it

In 2014, Top Spots will be Earned with Quality Content and Lots of it

As we begin a new year, those who depend on websites to bring some, if not all, of their business can’t help but wonder, ‘what will it take to get to the top and stay there in 2014?’ When 2013 brought with it algorithm updates like Hummingbird that seemed to effortlessly rattle the positions, and in some cases obliterate the rankings, of websites around the world, many business owners are looking to invest in an internet marketing and SEO strategy that’s capable of staying the course for 2014. Whether you like it or not, all predictions point to a well-designed content strategy that includes valuable and informative content, shared across as many social channels as possible, as the key to online domination this year.

Earning a Place at the Top

In past years, Search Engine Optimisation, or SEO, was heavily focused on just that; formulating a plan to optimise websites and content in ways that won favours with search engines like Google. Now, the days of keyword stuffing are long gone, but still, what seemed like more of a mathematical equation of keyword ratios and backlink building was the ticket to the top in the not so distant past. As many website owners came to learn, however, search engines set out to prove that site owners could no longer try to pull the wool over their eyes. What the mega algorithm updates of 2013 made abundantly obvious is that for 2014, earning your way to the top by being the authority real people want and need is now the name of the game.

In actuality, whereas SEO used to be the be-all-end-all, social media is rapidly advancing. Don’t get me wrong, white hat SEO is still crucial to success online, but now the businesses that are being buzzed about in Facebook, Twitter, LinkedIn and the like are the leaders in their markets.

Content Marketing Predicted to be Bigger than Ever in 2014

While leading internet marketing experts may not agree on all the nitty gritty details, the one thing they do seem to agree on is that if content was king in 2013, it’ll be the equivalent of the Almighty this year. Writing informative content that’s focused on providing solutions to site visitors’ pain points is now much more valuable than content that’s written only to persuade people to buy. Instead, the goal for any content strategy in 2014 should be to engage so that people want to share the content across as many social channels as possible, across the web. Now, what satisfies real people’s wants and needs is not only what pleases Google and other search engines, but also generates sales.

I’m sure there are a lot of you groaning right now and wishing for the days when you could just spam the heck out of the internet and see a site move up to the top spots in the rankings, where the vast majority of searchers clicked. Whipping up high-quality, informative content on a regular basis isn’t something every small business owner’s schedule can accommodate, but times have changed and your content strategy had better keep up or fall far, far behind.

For years, you’ve talked the talk and made claims about being the best provider of X, Y or Z in your industry, on the internet, but now it’s time to prove it. Show that you’re the authority in your niche by providing useful content people can use and this strategy will ensure your site is better protected against the algorithm updates that are in-store for 2014. When a top spot in the search rankings isn’t the only thing your business’ site has going for it, you’ll be in a better position to dominate your market.

To learn more about how you can earn your brand a rock solid reputation with all the traffic, leads and sales that go with it, call us at 1300 88 55 57 and we’ll show you what it’ll take to stay competitive on the internet in 2014.

Need a Content Strategy that Converts? Placement and Style Matter Just as Much as What and How You Write

Need a Content Strategy that Converts? Placement and Style Matter Just as Much as What and How You Write

If you haven’t already heard, content is one of the most important factors in any successful internet marketing campaign, today. Write the type of content your target market is looking for and optimise it in a way that will also demand attention from search engine bots and you’re off to the races, working with a content strategy that will deliver real results. When designing or re-designing your content strategy, however, you need to put about as much thought into where your content will go and how it will look, as you do coming up with the topics you’re going to write about.

If you’re getting set to launch a new site or have come to the realisation that your current site could use a new strategy as far as your content is concerned, devote some time to determining where it is that your content should go and how it should look. When it comes to marketing on the internet, the same principles that are used to determine where certain products are placed in the grocery store (think front of the store, centre aisles and at eye-level on shelves) or ads and stories in newspapers positioned, should apply. It might surprise you to see that content which received little or no traffic or interest previously, has the highest conversion rate once it’s placed in a different location on your website and made to look a little different.

Empower Your Content Strategy by First Determining What Matters Most

While we like to think that everything we do on the internet for the sake of our business is important, some of the content we produce is undoubtedly more important than others; some content you write will help popularise your brand or generate conversions and/or leads, while others will aid in your efforts to achieve the right keyword densities but may not have as much value as far as your internet marketing goes.

With this being the case, you’ve got to sit down and create a strategy for how your content will help meet your site’s goals. If that goal is to sell as many spots in your upcoming lean business operations course, you’re going to want some content that speaks directly to your target market’s pain points—to cut their business costs and maximise profits—front and centre on the site.

A Few Tips for Positioning Your Content so as to Achieve Maximum Result

There’s a reason the leading stories in newspapers appear on the front page, above the fold; this is the area that gets the most visibility. The same is true on the internet; your content strategy will fall flat if the marketing material you produce to directly address your target market’s pain points is buried deep in your site or is one solid block of text. If there isn’t enough space or it doesn’t seem appropriate to place this content right on the home page, make the link or tab that will lead site visitors to this content Mecca obvious. Bold lettering and tabs in colours that contrast with the others on the home page will get noticed. Sometimes, all that’s needed is a little white space; make it obvious that a particular piece of content deserves visitors’ attention by giving it enough space to literally stand out.

What if Everything is Important?

While successful internet marketing requires prioritisation on many levels, if you really feel all of the pages of content on your site are worthy of visitors’ attention, try using a side bar that spans the length of the home page and in which you place bold headings or titles of your various pages of content, all the same size, colour and font. This way, people won’t get the impression that one page is more important than another but that all of your content is worthy of a read, view or share.

This is a very basic outline of the types of things you’ve got to keep in mind, in addition to the type of content you’ll create, when developing a content strategy. After all, it’s easy to forget that powerful content isn’t just interesting or written well. It’s executed in a way that’s unforgettable to those who see it.

If you’re looking for a little guidance while you create a new content strategy for 2014 or get set to overhaul your current site so that it’s more in-line with SEO best practices and a glistening example of powerful internet marketing, get in touch with us. Business owners from many different niches have already sought our help to ensure they start 2014 in the best way possible. Call us on 1300 88 55 57 to discover the strategy that will make your business an internet success in 2014.

Happy Holidays and all the best for the New Year!!

What to do When Social Media Starts Sucking the Life Out of You: Internet Marketing Tips You Can’t Afford to Ignore

What to do When Social Media Starts Sucking the Life Out of You: Internet Marketing Tips You Can’t Afford to Ignore

Internet marketing is work, and not unlike any other kind of work, it’s easy to feel utterly disheartened with the task, from time to time. Marketing your business through various social media channels is crucial to success online, but at least to me, it is one of the web marketing tasks that start to get old, fast.

And it’s not just you. Those who read the posts, Tweets and articles you put out get tired of social media too. It makes sense, when you consider the extent to which we’re all inundated with web marketing across all kinds of social channels, all the time.

So what can you do to ensure your internet marketing campaign doesn’t fall off the rails during one of your bouts of social media fatigue, and how can you get back on track? Here are some important tips every person who uses social media for web marketing purposes should make note of:

Which Sites Matter Most to Your Marketing?

Every business and every niche is unique, and so it makes sense that different social media sites will be more or less suited to your marketing endeavours. While a scrap-booking supplies store might see great results in the way of new customers and online sales from the marketing they do on Facebook, they may not have as much traction in LinkedIn. Instead of killing yourself to market your company on every social media site the internet has to offer, choose the ones that produce results and give up the others, at least when it comes to regular posting.

It’s possible that your competitors are feeling the social media fatigue too, and that they’ve scaled back their efforts in Facebook, seeing it as less relevant to their internet marketing campaign. This could mean Facebook is the social media site in which you should focus your posting as you can be the source to which people turn for the information you have to share.

Slow and Steady

Social signalling each and every day across every available social media site on the web is a sure way to run out of steam fast. Scale your actions back and devise a schedule for posting, sharing or Tweeting that will satisfy your marketing needs but won’t leave you shuttering whenever you hear the words ‘Facebook’ or ‘retweet.’ And don’t be afraid to take a break from signalling either. Forgoing Facebook posting for a week to focus your energy in another area won’t derail your marketing campaign.

If Your Budget Allows…

This may not be a luxury everyone can enjoy, but if you can make room in your budget to hire professionals to at least do the social media side of your web marketing campaign, you could see far better results than you were ever capable of achieving, and you will have the time and energy to focus on other important tasks.

When you’re starting to feel a little burnt out as far as social media goes, take time to re-evaluate. Posting when it’s the last thing on earth you feel like doing, or recycling the same old ideas, again and again, because you’re out of inspiration, won’t be interesting to others anyway. Either take the time to recharge, re-focus or hire experts to take on the task for you.

If you’re interested in learning more about a social media campaign you can set and forget, call us on 1300 88 55 57.


Valuable Insight for Email Marketing Campaigns

Valuable Insight for Email Marketing Campaigns

Take Note of these Findings & Achieve More Conversions with this Internet Marketing Tactic

Sending details about promotions, new products or any other company news can be a very effective way to convert your mailing list subscribers into paying customers. While email marketing is capable of producing results for any business on the web, sending your internet marketing materials out at the wrong time or day of the week can make the difference between marketing effectively and generating results and just plain wasting your time and money.

A recent study performed by U.S. based Retention Science provides business owners interested in stepping up the conversion rate of their internet marketing efforts with valuable information, including the days of the week when people are most likely to make purchases on the web and what time of day email marketing is most likely to get readers to take action.

In the web marketing study, which was based on information gathered from 100 million internet transactions and 100 email campaigns, among other data, researchers found that Tuesday and Friday afternoons and evenings were the best time to send out marketing materials to email subscribers, while Saturdays and mornings were the worst. Interestingly enough, however, Retention Science also found that most of the email campaigns they considered were sending out their marketing materials and other promotions in the mornings, when people were far less likely to make purchases.

When you think about it, the study’s findings make sense: Many people open their email before or when they first arrive at work, but may decide they don’t have time to check out a business’ special web offer in any detail, at that moment. They may intend to go back to the email marketing material later in the day or evening, when they’ve got more time, but instead they forget about it all together. Planning to do your web marketing on the weekends makes even less sense because people are busy on weekends and may be less likely to be in front of their computers or tablets.

What are the Most Effective Offers to Make Via Email Marketing?

Any business owner that is currently or plans to use email promotions as a tactic in their internet marketing campaign should take note of the fact that Retention Science found free shipping offers were two times more likely to convert than those offering a price reduction. Knowing what it is that you should include in your web promotions if you hope to entice the greatest number of people to buy takes most of the guess work out of what can be a very effective internet marketing tool, when used properly.

A New Email Campaign Presents a BIG Opportunity

If you’re getting ready to launch a new email marketing campaign, keep in mind that the study showed the first two weeks after a person subscribes is the best time to make them your customers. After this period of time, it becomes more and more difficult to entice people to buy via email promotions, so make the most of this opportunity!

Sending promotions via email can be a valuable internet marketing tactic that requires little time and money. With this new knowledge under your belt, you will be better positioned to ensure every email promotion you send has the best chance of converting your subscribers.

For more information on email marketing, call The SEO Company at 1300 88 55 57.

Simple Steps for Using Pinterest in Your Internet Marketing Efforts

Simple Steps for Using Pinterest in Your Internet Marketing Efforts

Despite the fact that Pinterest has accrued tens of millions of users in just a few short years, many large and small business owners are still missing out on the big opportunity that this social media platform offers. When it comes to internet marketing, every business, but especially small businesses, need to take advantage of any and all free opportunities for promoting their brand or the products and services they offer. Interacting on Pinterest is a wise business decision, as statistics show that the people who learn about a particular product through a recommendation on Pinterest spend more money than people who find out about a good or service from another source.

There are, however, some things to keep in mind when designing an internet marketing strategy that includes Pinterest. Like, for instance, the fact that 80% of Pinterest users are women. Keep facts like these and the following in mind to make this social media site a useful addition to your marketing plan:

The Same Rules Apply in this Area of Internet Marketing: Fresh Content is Key

In order for a small or large business like your own to successfully promote itself via Pinterest, you’ve got to make an effort to add fresh content, much like you do on your site’s blog. With Pinterest, however, fresh content can include images, recipes, how-to’s and videos, to name a few examples. It isn’t enough to just interact through Pinterest, by pinning others’ content, you need to draw attention back to your own brand with creative pins that feed users’ (p)interest.

Using Popular Pins to Your Advantage is a Smart Marketing Strategy

When determining which images or ‘pins’ to add on behalf of your business, choose ones that relate to those currently trending on Pinterest. If, for instance, people are obsessively pinning recipes for Christmas baking, it might be a smart marketing move to add images of your small business’ line of handmade aprons and oven mitts in festive fabrics. Blatantly marketing your business won’t win you any favours with Pinterest, but relating your business’ offering to popular pins will help you attract the followers you want and need.

This is just a small summary of some of the ways you can and should be using Pinterest in your internet marketing campaign. When done properly, business owners enjoy a nearly endless supply of new leads and sales. To learn more about this social media platform or any other large or small business marketing tactics, call us at 1300 88 55 57.