Write and Publish an eBook to Boost Traffic and Brand Recognition While Earning Extra Cash

Write and Publish an eBook to Boost Traffic and Brand Recognition While Earning Extra Cash

Every small business owner, no matter what industry they’re in, needs a content strategy that’s capable of driving traffic to their website and holding people’s attention long enough to convert new leads and sales. By creating and sharing content, you not only demonstrate to Google that you’re an authority in your niche, which benefits your site’s position in the search rankings, but it’s also a highly effective way to popularise your brand and pique prospective clients’ interest.

So what if your content strategy could include creating content that would not only boost the volume of traffic your site receives, but also earn your business an additional buck or two in the process? The solution is to create an eBook, either by writing it from scratch or re-purposing an article you previously wrote and shared via your blog, and to publish it through Kindle Direct Publishing in Amazon.

Amazon is one of the most frequently searched and/or visited sites on the web, today. If people world-wide are searching and browsing in Amazon, getting an eBook that contains links to your business’ site and is branded with your company logo is a pretty smart business move, don’t you think?

If this multipurpose internet advertising tactic interests you, read on.

Adding an eBook to Your Content Strategy

It’s really quite easy to publish a book with Kindle Direct Publishing. All you need is a Word doc that’s free from charts or other images that won’t display well, and to make sure the text is written in a plain font.

Of course, it won’t benefit your content strategy if you choose to publish an eBook on a bloody boring topic that nobody wants to read. Choose a topic that will be helpful and of interest to the people in your target market.

It may be worth your while to find someone who can create a cover for your book, as a professional looking cover will undoubtedly attract more attention than a listing for a book without a cover. Enlist your graphic savvy friends or find someone who can do it for you on the cheap, in a place like oDesk.

Internet Advertising, Effectively and Efficiently

The great thing about publishing an eBook is that you have the opportunity to really popularise your brand–just think about the number of people who use Amazon! To really optimise your use of this internet advertising tactic, be sure to brand out your book with your company’s logo. Then, make it a double-whammy by inserting hyperlinks to your business’ site; people who buy and read your eBook can click through to your site if they’re intrigued to learn more about the company or person behind the book.

To Charge or Not to Charge

If you’ve got a great topic and you want to make a little extra cash while using this content strategy to fulfill the much larger purpose of driving more traffic to your site and boosting your search rankings, you will want to use Kindle Direct Publishing, where the lowest price you can charge for an eBook is 99 cents. Sometimes, however, business owners decide to publish an article that they previously shared on their blog and are hoping to squeeze out a few more internet advertising kilometres, but don’t want to charge money for something that others have already seen and read for free. For this, you can first publish your eBook in Amazon and then use a site like Smashwords, which allows you to place a $0 price tag on an eBook, and then report the lower price to Amazon, who may or may not lower their selling price to match the competitor.  But, really, whether you decide to publish an eBook entirely for branding and internet advertising purposes, or you want to make a few extra dollars, charging 99 cents for something that could be of great value to a person isn’t worth worrying about.

Designing and implementing an effective content strategy takes time and skill, but doing so will prove to Google and prospective customers that you are an authority that’s worthy of their attention. So take a little time and publish an eBook that’s capable of going the distance for your business.

Call us on 1300 88 55 57 to learn more about creating a custom content strategy for your business.

Employ these Low-Cost, Proven Tactics for a Content Strategy that Delivers

Employ these Low-Cost, Proven Tactics for a Content Strategy that Delivers

If you own a small business, being short on time and maybe even money is something with which you’re likely familiar. If you’re going to compete on the internet, it’s not enough to have a content strategy where you commit yourself to writing 6 blog posts a month. Sure, Google loves to see fresh content, but advertising your content so that the greatest number of people discover your brand, and taking every opportunity to convert readers into new customers will take your content strategy to the next level, ensuring the content you produce actually pays off in the form of new leads and sales.

Here are some tactics you’ll want to keep in mind, the next time you write a post or any other piece of content:

1)      Make Your Blog Posts a Gateway for Further Exploration of Your Site

If you’ve written your content properly, that is taken the time to produce high-quality content with the right ratio of keyword terms, your blog posts should start appearing in search results and begin delivering new people to your site. Even if someone lands on your site because they found a post you wrote about natural remedies for eczema in the search results, you should take every opportunity to encourage these new visitors to explore your website further. This means adding text links throughout your content to posts on related topics, product pages and the like. The more your visitors click around and check out your site, the better. Bait new visitors with great content and then entice them to stick around for a while.

Just remember that your blog’s navigation needs to be as straightforward and easy to use as it is in the rest of your site. Otherwise, people will get frustrated and decide to leave before really discovering what it is that you have to offer them.

2)      Include a Call to Action in Every Post 

Regardless of the topic of your post, always find a way to conclude your post with a call to action. Instructing readers to take a specific action, whether it’s signing up for your email newsletter, contacting you for more information on a related product or service or even visiting another section of your site, may seem a bit like blatant advertising (which it is), but you’d be surprised to learn just how direct you need to be in order to nudge your visitors further down your conversion funnel. Without a call to action, your chances of converting a blog post reader into a customer are a lot lower.

3)      Advertising Your Content in Every Place Possible

Whether you’re trying to promote your brand or your latest content, the strategy for internet advertising is the same: use as many low-cost or no-cost platforms and tactics as you can to ensure the greatest number of people learn about whatever it is that you’re promoting. This means using your social media accounts, email marketing and newsletters to alert readers to new content that may be of interest to them.

Having people sign-up to receive notification of your new posts automatically is a great way to bring readers back to your site again and again. The thing is, you’ve got to make sure your content is valuable enough that site visitors A) feel motivated to sign-up for these notifications and B) are intrigued enough to click the link that will take them back to your blog, every time you write a new post.

4)      Rinse and Repeat

I don’t think this point really needs further explanation. The only way to ensure your content strategy has enough juice to keep driving new visitors to your site and customers to your door is if you keep providing people with awesome content.

When your budget is small and you’re already tight on time, you’ve got to determine which content and advertising tactics are worthwhile. Trusting your content needs to a proven team of internet marketing experts could be one of the best investments you make. Call The SEO Company at 1300 88 55 57 for more information on our content services or the strategy we can employ on your site’s behalf.

These Points are Valuable for Every Content Strategy. Chances Are They’ve Never Crossed Your Mind

These Points are Valuable for Every Content Strategy. Chances Are They’ve Never Crossed Your Mind

You’ve spent weeks researching and writing a new piece of content that you know will be extremely valuable to people searching the internet for the types of products, services or knowledge you have to offer. With all of the time you put in to creating this content masterpiece, however, you’ve given no thought to advertising.

Far too often, people invest a great deal of time, energy and maybe even money into their content only to be totally disappointed by the low number of page views, likes and shares they receive. Nothing is more devastating than polishing off an e-Book you know people will find useful and that’s capable of driving a lot of new traffic, leads and sales to your site only to have your significant other and friends as the only people to actually find or read it. If this sounds familiar, it’s time to stop wasting time and to give some serious thought as to how your content strategy and internet advertising campaign can and should be working together.

Here are some things you will need to keep in mind:

Spend as Much Time Promoting Your Content as You Spent Creating It

It may seem extreme, but it’s true; if you spent 5 hours writing a piece on something related to your business or industry, you should spend about 5 hours advertising that content through the channels that are available to you on the internet. Whether your strategy for advertising your latest content includes using social media like Facebook and Twitter, posting a reference to it in LinkedIn or sending an email to your list of subscribers, you’ve got to tell people where they can find your new article, e-Book or how-to. Otherwise, how will they even know it exists? You also need to tell them, clearly, why it is that they should take time out of their day to read it. What’s in it for them?

Consider Paid Advertising for Content You Feel is Valuable

Paid advertising may not be a strategy that’s even financially possible for every business, but if you’ve got content you think is worthy of the extra boost paid advertising can provide, this may be something to consider. In Facebook, for instance, there are ways to advertise your content for a fee and the options that allow you to refine your target audience are valuable.

The Message You Use to Promote Your Content Counts

Instead of sending out the same message across every social platform, customise your messages so they appeal to the type of audience most likely to read it in each social site. When people see you’ve taken the time to write a personalised message, alerting them to content you feel they may find useful or valuable, they will be more inclined to read it. Writing “Hey, check this out” and adding a link to the page isn’t going to convince people that what you’re advertising is worthy of their time.

Make it as Easy as Possible for People to Share the Content You Publish

This may seem obvious, but few people put it into practice. Share buttons that are buried or non-existent won’t encourage readers to send your content on to a friend. What ever advertising method you choose, whether it’s social media, email or paid, be sure to include share buttons every place it makes sense.

The next time you sit down to come up with something new in the way of content, give some thought as to how you will go about promoting it to your current and prospective readers or customers. Why put in the effort if you’re not going to get the maximum result, right?

If you’re at a loss for how or what to publish, give us a call: 1300 88 55 57. We’ll help you develop a rock solid content strategy.

Want to Become the Leader in Your Industry, on the Internet? Start by Adding These 3 Tactics to Your Content Strategy

Want to Become the Leader in Your Industry, on the Internet?  Start by Adding These 3 Tactics to Your Content Strategy

A well-designed and implemented content strategy is a must for every internet advertising campaign. Awesome content and lots of it is what it’s going to take for your business to stand out on the internet and for you to become the authority, not only in Google’s eyes but also to your peers, followers and prospective customers. There are a few tried and tested content tactics that every internet advertising guru would recommend you put into practice—straight away—if dominating your industry on the internet is what you seek to do.

1)      Don’t be Scared to Ask Why

Internet advertising isn’t unlike most things in life where, in order to get noticed, you’ve got to set yourself apart. When it comes to your content strategy, one effective way to get your content noticed when it’s contending with everyone else’s in your industry is to play devil’s advocate. Instead of just writing for the status quo, why not be the one to present the opposing opinion? It can be a little unnerving to go out on a limb and to present a radical idea or solution, but you’d be surprised at how many people will be intrigued by your differing viewpoint, or at the very least, ready to throw their opinion into the mix too. Generating conversation should be one of the major goals of your content strategy; the more people are talking about you and your brand, the more likely your content and advertising efforts will translate into new leads, customers and sales.

2)      Get to Know the Leaders in Your Industry

Your goal should be to become the leader in your industry on the internet; if you don’t aim for the top, what’s the point in doing all this internet advertising, right? One of the best ways to get to the top is to learn from those who are already there. Not only are social networking sites like Facebook and LinkedIn (although I’d call the latter more of a professional networking platform) great places to share your content, but they’re also awesome opportunities to rub elbows, exchange ideas and learn from the best in your market. Don’t make the mistake of thinking you know it all or even pretending that there isn’t room for improvement. Listen, watch and take notes—then form a strategy for how you’ll overthrow them for the top spot!

3)      Don’t Just Share it, Make it Your Own

Content curation, or rather the act of finding something on the internet that you think will be of interest to your followers or customers and sharing it with them, is a great way to keep up with demands for fresh content. But before you start just recycling stories from the news (also a great place to find content topics, however), figure out how you can add something unique to the discussions already taking place. This is your opportunity to show Google and your site visitors that you have something worth saying and that you’re an authority in your industry. Find your angle and share it.

If you were to take the top performing websites across every industry, one of the things they’d have in common is that they produce quality content and lots of it. Taking note of these three tips is a great way to wrap your head around how to develop the type of content strategy that can and will take your website—and your business—to the top. To learn more about producing the type of content people want and need, get in touch with us at 1300 88 55 57.

A Fail-Proof Strategy for an Effective Facebook Page

A Fail-Proof Strategy for an Effective Facebook Page

Most companies that want to succeed on the internet today have a Facebook page. Unfortunately, most business owners also fail to use Facebook to its full potential as a savvy and free internet advertising tool. Just slapping up your company logo and contact details is a lame attempt to turn Facebook followers into customers, especially when the social media site presents the perfect marketing opportunity.

A Simple Yet Effective Strategy for Facebook

When adding Facebook to your content strategy, the goal should be to market your brand in the most effective way possible; after all, you’re not posting content and chinwagging with followers just to be friendly—the aim is to make MONEY!

While there truly is a proven formula for what makes a successful content strategy, one way to get more bang for your Facebook buck is to take advantage of the timeline. Here are a few quick layout and content tips to get you started:

Just Like a Newspaper, the Juiciest Content Goes Up Top

In the newspaper world, ‘above the fold’ refers to the content that is positioned above the point at which the newspaper is folded. Because this is the first content people see when they pick up the paper, this is always the place where you will find the juiciest news. You should employ the same strategy with the Facebook timeline, that is making sure you’ve always got really appealing, catchy info and pictures up top, so internet visitors are instantaneously intrigued and encourage to scroll down (below the fold) to check out what other content your business has on their profile.

Just like your site’s content strategy, the content you post on Facebook needs to always focus on your target market. Catchy headlines that speak directly to your market’s pain points are an easy way to entice readers to check out the rest of your business’ page.  And don’t forget to always include a direct call to action in your content. There’s no other strategy that’s as effective; first tell readers what you will do for them and then tell them to take action, whether it’s to call you for more information, buy your product or sign-up for a newsletter.

And don’t forget to use photos, including a great banner image and your company’s logo, at the top of the page. Whenever possible, use pictures in your content that feature real people, whether it’s your existing customers using your products or your employees hard at work. People can connect more easily with a brand when they see that there are real people behind the logo.

Tailor Your Content Strategy to Draw Readers Down Your Timeline

Again, this goes back to how you write your content. When planning your strategy for posting or sharing content (and you should), keep in mind that the goal is to always entice readers to check out more of your business’ Facebook page, so that they’re able to make a solid connection with your brand. Write about the topics that your target market cares about, focus on topics that satisfy their needs and wants, tell them about your business’ latest news including sales and new products, share stories that reference your customers and your staff. Mark your company’s milestones so visitors can clearly see what’s new and exciting with your brand.

Facebook is a big advertising opportunity. You just need to employ the right strategy to ensure your time isn’t wasted and that you’re reaching the greatest number of people in the best way possible. Crank up your internet advertising by following these tips or, if you’re feeling a little uneasy about your Facebooking skills, get in touch with us at 1300 88 55 57 to have us manage a complete social media campaign on behalf of your company.

Is Your Content Strategy Effectively Marketing Your Brand to Potential Customers?

Is Your Content Strategy Effectively Marketing Your Brand to Potential Customers?

With internet marketing, it can sometimes seem that there are a hundred different elements that all need to be perfectly aligned in order for your site to achieve any real results. While internet advertising and SEO are complex and ever-changing, there are some key, everlasting principles that you can follow in order to keep your head, and your business’ online presence, above water.

Nothing could be truer when it comes to your business’ content strategy. While Google may continue to change the way it ranks websites, one thing holds true: great quality content is vital to your business’ success online. The following is a set of principles that every content strategy should employ in order to guarantee your content efforts aren’t going to waste, but rather, are reaching, and more importantly resonating, with your potential customers:

Start with a Solid Understanding of What Your Brand is All About

No content strategy will ever be effective if it doesn’t start with a deep understanding of the brand for which content will be produced. Just like any type of marketing, internet advertising has to effectively convey what a brand is already known for and what they want to be known for. By first determining what it is that your business does best and what you would like to be known for or as by your potential customers, you will be able to more easily identify the types of content topics and forms that will resonate with site visitors, as well as the relevant keyword terms that must be used to optimise your content.

What do Your Customers Care About?

When it comes to your content strategy, nothing could be more important than getting a solid understanding of what it is that your customers or future customers care about. What do they want and how can you help them satisfy their needs? By tailoring every aspect of your content strategy according to your customers’ wants, you will be in a better position to actually convert site visitors into customers.

Different Types of Content to Achieve Different Goals

Successful internet marketing and SEO use content to achieve a number of different things and, therefore, the content you produce should take a variety of different forms or focuses. Your content strategy should include the following:

  • Content focused on educating new customers about your brand–brand promotion
  • Industry or company news that educates and engages existing and prospective customers, demonstrating your authority in the market

Of course, no matter how you focus your content, optimising it with the right set and ratio of keyword terms will ensure Google and others reward your efforts accordingly with rankings, which is undoubtedly one of the most important goals of any content strategy.

Sourcing New Topics to Use in Your Content Strategy

One of the most difficult things is constantly coming up with new topics. To keep things fresh and interesting not only for you but also for your visitors or readers, you can source topics from industry newsletters and trending topics in social media. Ask questions of your current site visitors so that you have a constant source of new material that’s tailored to what it is that they wish to learn about your products or services. Are there any news headlines that relate to your business?

Be Prepared to Change Your Content Strategy

As you produce new content, you’ll find that your site visitors, followers, etc. will engage with some forms or topics more than they will others. Be on the lookout for what works and be ready to scrap what doesn’t.

If you’re in need of more guidance or a complete content strategy overhaul, contact us to learn more about the custom content services we provide. The best solution for you and your site’s content strategy may be to leave it up to the experts.

Is Your Content Strategy Adding Value or Are You Wasting this Important Internet Marketing Tool?

Is Your Content Strategy Adding Value or Are You Wasting this Important Internet Marketing Tool?

It isn’t enough to hastily slap together a couple of blog posts each week and hope for the best; poor quality content is about as valuable to your internet marketing campaign as it is to produce no content at all. Well thought-out content not only keeps viewers’ attention and gives you the chance to make them your customers, but it also aids in your quest to rank in the coveted top three positions in Google search results.

So how can you ensure you’ve got a quality content strategy and that it’s going to achieve results? Here are a few pointers to get you started:

Determine Who Your Audience is

By determining who it is that you’re creating content for, you will have a much greater chance of successfully producing the type of content people actually want to read or watch. Tailor your blog posts, how-to’s, videos and interviews to the pain points that audience seeks to address and your internet advertising efforts will get you the results you need. In a nut shell, make it worth your audience’s while to visit your site.

  • Take a look at your company’s FAQs to get an idea of who it is that’s interested in or buying your products and services. From the FAQ, ‘How can I use property investing to aid my retirement?,’ you can surmise that people thinking about or nearing retirement make up at least part of your target audience.
  • Use common sense; It’s more likely that mums and dads are interested in your organic line of creams and bath soaps for babies than teens and 20-somethings or even retirees.

Add Variety to Your Content Strategy

Anything can get old after a while, so if you always write the same type of blog posts or strictly produce videos, visitors will lose interest. Vary your content strategy to include valuable information in different formats; blog posts, whiteboards, tutorials and interviews can all be made valuable to your audience. Switch up the format of your blog posts or use a graphic or chart to explain a complicated concept or process.

At a Loss for New Ideas?

It can be difficult to always come up with fresh ideas, so stay in-tune with what’s happening in your industry and read and view the content produced by your competitors. Is there an idea someone else is writing about that might be valuable to your site’s visitors too? Take a topic and add new information or value to the conversation.

Ask the Experts how to Spice Up Your Content Strategy

If you just can’t keep up with the demands of maintaining a quality content strategy, or are unsure if the content you’re producing is really adding internet advertising value to your site, get in touch with us. We’ll do an audit of your current strategy and help you develop and implement new ways of drawing people to your site and keeping their attention.

Social Signals & Your Content Strategy Need to Work Together to Achieve BIG Results

Social Signals & Your Content Strategy Need to Work Together to Achieve BIG Results

If you’re new to the world of internet marketing, you’re probably thinking ‘what the heck is a social signal?’ Social signals are the ways in which social media sites, like Facebook and Twitter, are used to spread content, news and other information to a site’s prospective customers and followers. They’re also a way to develop a web of quality backlinks for your website. So, for instance, if you post a particularly interesting article on your blog, you might choose to tweet it out to your followers with a link back to your site. What’s most important for you to understand, when it comes to social signals, is that the signals you do or don’t send do have considerable bearing on your ranking in Google and some other search engines.

In one of several Google algorithm changes last year, social signals were given greater weight in the rank determination process. This means that if you’re not using social signals to get the word out about your business’ website, but your competitors are, Google could favour your competitors and rank them higher in the search results. Ensure you’re not losing customers to your competitors by following these important tips for internet advertising:

Get Your Content Strategy & Social Signals Strategy Working Together

When it comes to social signals, the more you tweet, the more likes, Google+ and followers you get, the better your positioning in the eyes of Google. The key, however, is to appear as the authority in your market or niche, so sending out loads of signals about content that’s unrelated or poor quality will do little for your site’s rankings.

This means the first thing you need to do to get your social signal strategy off on the right foot is to develop a good content strategy. In internet marketing, quality content is vital. So, then, for your internet advertising strategy you will need to first design and develop a schedule whereby you will create content people actually want to read and view and share it through the various available social media channels. By spreading the word about your blog posts, press releases, webinars, YouTube videos, case studies and more, you will simultaneously be providing the content, social signals and backlinking your site needs to really make a statement.

Social signals and content strategies that are designed to work together using SEO best practices are necessary not only if you want to achieve better rankings but also if you want to convert more site visitors and social media followers into your customers.

Get in touch with us and let’s design a strategy for your site’s internet marketing, today.