Adding Instagram to Your Web Marketing Strategy? Put these Tips into Action for the Best and Biggest Results

Adding Instagram to Your Web Marketing Strategy? Put these Tips into Action for the Best and Biggest Results 

Instagram web marketing

Do you secretly love to take selfies? Good! As I explained last week, your photo-snapping past time can be put to good use when you add Instagram to your business’ web marketing strategy.

This week, I’ll share a few more ways you can and should use this social media platform to popularise your brand and bring more business to your door.

Instagram Hashtags and Small Business Marketing

Just when you thought those pound-sign-led terms couldn’t find their way into any other part of your life, Instagram gives them yet another place to call home. Utilise the power of the hashtag to draw attention to your brand’s profile by attaching industry-related or relevant tags to the visuals you share.

What’s an example of how hashtags can benefit your greater digital marketing effort? Tag the images you take at a major fundraiser so that anyone in attendance can easily locate your pictures and reconnect with you or your brand via your Instagram profile, after the fact.

A couple of things to keep in mind when choosing hashtags: Keep your tags as relevant and specific as possible. Doing so will not only make it easier for others to find your images, which is the goal if you’re using Instagram as a web marketing tool, but it will also allow you to discover other hashtags that you may not have even thought of but that are actually much more popular than your originals.

Video Shared via Instagram

Give a little juice—for free—to your small business marketing by taking short videos and sharing them on Instagram. You don’t need fancy equipment or an in-depth topic to record a video that could be a web marketing asset.

Take short videos where you or a staff member describes the exciting launch of an awesome new product, an upcoming special promotion or the grand opening of a new location. The sky is really the limit when it comes to topics and Instagram is the perfect place to keep existing and prospective clients informed and intrigued.

Create a Profile that Demands Attention

There are many ways to optimise your Instagram profile so that it’s an effective representation of, and web marketing platform for, your brand. Be sure to include the obvious items like your website’s URL and logo, as well as a good description of the goods or services you provide. The less-obvious but equally as effective things you can do are work your company’s logo into the photos you take, tag your customers in your pictures to keep the conversation flowing, and make use of the space for captions to reach out to or inform your clients.

It’s not difficult to see that the small business marketing tactics that are the most valuable are those that cost little or nothing and still have a big upside when it comes to the exposure they can offer. When you consider that Instagram requires such a small investment of time and yet it can be used to not only attract the attention of new clients and drive more prospects to your website, but is also a great way to keep existing customers engaged, including Instagram in your digital marketing strategy seems like a no-brainer.

For more information on this or any other social media marketing tactic, call The SEO Company on 1300 88 55 57.

Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends

Start Working Infographics Into Your Web Strategy to Capitalise on Current Trends

Last week, I talked about how it will be beneficial to incorporate visuals into your web Web Strategy Infographicsmarketing in 2014. Just consider the massive surge in the popularity of image-centred sites like Pinterest and the growing use of visuals, including photos, videos and infographics in anything and everything from blog posts to Tweets.

While it’s obvious this is a trend that’s going to be here for some time, getting on board and incorporating visuals into your web strategy is a smart move, not only because doing so will attract more attention to your content and brand, but because it will be a necessity for those who want to be major online players, going forward.

Why Your Web Marketing Needs Infographics

Regardless of whether your business sells clothing or is a head hunter for multi-national corporations, there are ways you can incorporate infographics into the web marketing you do on your company’s behalf. Overloaded by information, people are begging for simpler ways to obtain and digest the information they need to make decisions, and an infographic is a clever and highly-effective way to reach and get the attention of greater numbers of potential customers.

To put it simply, your web strategy will benefit from infographics because they appeal to those with little time and/or those who view your page from their mobile devices; the information your infographics contain is more easily digested than big bodies of text. Infographics can also be shared with little effort. Just think of it: if the infographics you use to market your goods and services or to explain a larger concept are high quality, others will want to use and share them too. This will only benefit you, as it will help build upon the web of links your site needs to become an authority in the industry.

Where to Use Them for the Biggest Digital Marketing Effect

Determining where infographics fit into your web strategy isn’t particularly difficult, as data-focused graphics can be used in just about anything and everything. While blog posts and eBooks are rather obvious places to use your infographics, there are a couple of places where using infographics can have a big effect, but that are often over-looked:

  • Press Releases: add a visual to what are more traditionally straight bodies of text and people will take notice
  • Infographic Directories: post the killer infographic you created in a directory that’s specially designed for sharing this type of content to bring more traffic (which you can track) to your site

In the same way that your website should make it as easy as possible for its visitors to contact you for more information or to purchase your goods and/or services, you need to make it easy for others to share the infographics you use–that is, if you really want to capitalise on the power of these visuals to boost your overall web marketing efforts.  So, for instance, if you’re using an infographic in a blog post to highlight or better explain a concept, give your readers the option to grab the line of code that will allow them to use and/or share it with others.

How to Create Infographics

Using infographics in your content is a great way to keep your web strategy on point with current trends. Give people the visuals they want and need by choosing to either create your own infographics or investing some amount of money to hire professionals to create them for you.

Now, the do-it-yourself route may not be for everyone, even if there are some easy-to-use online services to help you create them. It takes time and some amount of skill and creativity to create a high quality infographic. If you’re unable to create a visual that’s capable of speaking volumes to your readers, you may want to consider hiring someone to create an infographic that could become a major asset for your web strategy. A quick search in Google will yield results for sites that can be of assistance, whichever route you choose to take.

Bring your web strategy up to speed and in-line with the marketing tactics that are most relevant for web users today. Call us on 1300 88 55 57 for more information.

Say it with Pictures: Incorporate Images in All Your Social Media Web Marketing

Say it with Pictures: Incorporate Images in All Your Social Media Web Marketing

Especially this year, it seems the saying ‘a picture is worth a thousand words’ is a social media web strategysomething we should take note of, at least when it comes to planning our social media strategies. Trends in digital marketing have shown that rather than a thousand words, a picture may be worth a heck of a lot of followers or even leads when it’s shared through social media platforms. Infusing your web marketing with visuals so that the content you share in popular social media sites like Facebook and Twitter include things like infographics, pictures or videos, could be the key to small business marketing success this year.

Using Visuals is a Web Marketing Trend in Motion

While the use of visuals in digital marketing has been growing in popularity, it seems this will be the year when those who take advantage of the trend and include more pictures, video and infographics in the content they share could position themselves well for success online. Just look at the way Instagram took the social media world by storm last year; everyone, everywhere was snapping pictures and sharing them, whether for personal or web marketing purposes.

Why Images are Effective

It’s a well-known fact that people engage on a higher level with images than they do straight text. Rather than spewing loads of digits that your followers will quickly forget, or skip over all together, an infographic is the way to imprint your message in a lasting, meaningful way. Sure, few small businesses will have the time or maybe the budget to create an infographic every time they want to share content that contains statistics, but even if you reserve the use of these images for the content you feel is most interesting and relevant to your social media followers, it’ll undoubtedly give your digital marketing efforts a leg-up over the competition.

Capitalise on the Power of Images

Put images to work in your web marketing strategy to not only drive home your content’s message but to also popularise your brand. When you take lots of pictures of the products or services you sell, your employees hard at work or the happy customers you serve, sharing them with your social followers could have a powerful effect.

Imagine you share a picture of your latest product with your Facebook followers; a super slick, custom graphic messenger bag. Those who follow you may feel compelled to Tweet out the picture to all their friends and followers who they know take an interest in custom clothing and accessories, too. Before you know it, the digital marketing for your latest creation has been done for you. Now all you have to do is sit back and wait for the orders to start pouring in.

Pinterest and Instagram are Great Platforms for Small Business Marketing

If you don’t yet have accounts with Instagram or Pinterest, it’s time you set these up. Pinterest, especially, is an amazing lead-generation tool. This social image sharing site also added a highly useful analytics tool for businesses, through which business owners can track and measure the success of their pins.

No matter your business’ niche, taking photos with a smart phone is a quick and easy way to promote your brand and generate more buzz around the products and services you offer.  Not only that, but interacting with followers in social media and presenting images of the people behind your brand builds trust and are two proven ways to generate more leads and sales.

Boost the success rate of your business’ web marketing efforts this year by incorporating visuals in anything and everything you share. While videos may take a little more time and planning than snapping a couple of quick pics with a smart phone, this is also a visual with powerful digital marketing potential.

For guidance on how to take your social media marketing to the next level with visuals, call The SEO Company on 1300 88 55 57.

Internet Marketing Study Exposes How Consumers Research the Goods and Services They’re Ready to Buy Online

Internet Marketing Study Exposes How Consumers Research the Goods and Services They’re Ready to Buy Online

I think it’s safe to say that for small business owners the biggest challenge, as far as internet marketing goes, is figuring out how to get people to buy. You could have scores of people visit your site each and every day, but if they’re not the types of visitors who are ready and wanting to buy, it defeats the whole purpose of having a website, right?

For the small business owner, discovering exactly where people do their research before making a purchase can make designing a digital marketing strategy that works more of a science and less of a shot in the dark.

A recent study performed by retail engagement company, Parago, looked at the ways people use the internet to learn more about products and services. In my opinion, there’s a lot of value here for the small business owner, as internet marketing strategies that take these findings into account will have a greater chance of being effective, bringing their creators more leads and sales via their websites.

While there is much a business owner can take from this study and apply to the online marketing they do, there are two key findings that I’d like to share with you here, as I think they’re particularly relevant for the small business owner; the ways consumers do, or rather do not, use social media to research for the goods and services they wish to buy, and the fact that Google is still the source consumers turn to most when looking for more information on or to buy a product or service.

Social Media’s Place in Online Marketing, According to Consumer Behaviour

Now before you think you’ll never have to send out another Tweet or make another post in Facebook, don’t get carried away. Social media is still important and a completely necessary component of any internet marketing you do for your business. The important thing to take from Parago’s findings, which put Social Media as the source consumers turn to the least when searching for more information on a product or service, is that fine-tuning your social media interactions so that they focus more on content sharing, building your brand and mingling with current and potential customers, it isn’t the place for serious product or service marketing.

Sure, share your organisation’s news with your social media followers, including details on new products, services or promotions, but don’t expect people who are ready to buy to use Facebook to check out the specs on or pricing for a product you carry.

Pleasing Google is Still What Counts

For anyone who was starting to think that a mix of internet marketing and SEO wasn’t as necessary as it once was, Parago’s research confirms that Google is still the resource people use most often, when searching for information on the purchases they intend to make. For the small business owner, this means getting your business’ website up to speed and in line with the top competitors in a market is how you’re going to A) rank well in Google, and B) receive more of the ready-to-buy visitors you need to succeed. Of course, once you attract the attention of searchers in Google, it’s up to the design of and content on your site to convince visitors to take action and contact you for more details or buy your products or services.

Staying up to speed with trends in consumer behaviour can and will provide valuable insight for those looking to generate more leads and sales online.

For more information on internet marketing and SEO, call us on 1300 88 55 57.

Before You Lose Another Lead or Sale, Master the Art of Headline Writing

Before You Lose Another Lead or Sale, Master the Art of Headline Writing

If, after reading the above headline, you find yourself feeling a bit panicked, that was my intention.

Most people know they’ve got to produce quality content to compete on the internet, today. But, what often happens is they fail to convince others that what they’ve produced is worthy of a read because they slap lame headlines on their work or use even less-interesting social signals to advertise their content.

This is where the headline’s true weight becomes apparent. It’s the bait, a statement that either entices others to take action, moving them one step closer to becoming your customers, or ensures the time and even money you invest producing content for internet marketing purposes is wasted.

Regardless of your business’ niche, you need to write the type of headlines and social media signals (headlines by a different name) that get people clicking. Piquing curiosity, generating interest, panic or excitement should be the goal for any and every Tweet, status update or article headline you write from here on out.

Headlines for Content & Social Media Signalling

Right now, one of the most effective strategies in internet marketing is to use social media platforms like Facebook, Twitter, Google+ and LinkedIn to get more leads and sales. But this is no secret and your Tweets, post headlines and updates will have to compete with the thousands, maybe even millions, of other short snippets of text floating about on the internet and vying for the attention of your niche’s pool of prospects. How can you write the sort of headlines that make statements big enough to dominate in a digital world? What are the top tips for marketing effectively in as little as 140 characters? I’ll tell you!

By putting the following tips and ideas into practice, you can vastly improve click-through rates and push your internet prospects further down your conversion funnel. To generate more leads and sales, you’ve not only got to get people to your site, but you’ve got to encourage them to stay a while. When you write headlines, Tweets and status updates with the level of persuasiveness typically only commanded by marketing geniuses, your internet prospects won’t be able to ignore the buzz you create and will be looking for more!

Writing Powerful Headlines is Efficient Marketing

As internet marketing specialists, clients often tell us that writing isn’t their forté, nor is it something to which they can dedicate a heck of a lot of time. I get it, your plate is already full. That’s why it’s so important to learn the type of marketing skills that can bring your business more of the traffic it needs with as little time and effort invested as possible. Marketing doesn’t get much more efficient than being able to drive more customers to your site or door with a powerful headline.

Picture Your Audience & Speak to them Directly

When coming up with effective headlines, it’s crucial to first determine who your audience is and to then write in a way that will relate to them. Working in internet marketing, for instance, the type of people who typically read my work are small business owners on the hunt for marketing strategies they can easily implement and that will bring them business on and off of the internet. Knowing this, every time I draft a blog post, a how-to, Tweet or update, I aim to write it in a way that will resonate with this specific group of people.

Here are some tactics to keep in mind so that appealing to those most likely to read your content or visit your site becomes a little more automatic:

Consider the Tone and Purpose of the Platform You Use. If , for instance, you’re writing an article you want to share with your connections in LinkedIn, you will use a tone that’s different from a post or status update you’d make in Facebook. People use LinkedIn for specific purposes and what they’re looking for is likely very different from those who stumble upon your post in Facebook or those who read your Tweets.

If you’re doing some marketing for your photography e-zine, for example, you might try to attract the attention of new subscribers through Facebook and Twitter, and advertisers or contributors via LinkedIn. Considering this example, business owners looking to do some advertising might be skeptical of the publication’s professionalism or credibility if you try to create too much hype, while getting people who share your passion for photography excited about your e-zine in Facebook could be exactly the way to generate interest and get them clicking.

Speak to their Pain Points. No matter who it is or where you’re writing, people have pains they’re looking to cure, wants to satisfy or itches to scratch. Instead of beating around the bush, get straight to the point and write what they want to hear, right in the headline.

Just think about how direct you need to be in a Tweet to get a person to click the accompanying link. It’s not enough to say ‘New supplement for weight loss;’ few people are going to feel any type of urgency from that statement and fewer still will probably want to click a link to learn more. A statement like ‘Lose 10 lbs in 2 weeks. Proven supplement on sale now,’ is more likely to entice those frustrated by their weight and discouraged by the amount of time it takes to see results or the cost of some weight-loss products. By no means should you lie to your prospects, but instead, highlight exactly what it is that they’re looking for.

Consider this:

1) Present what it is that’s going to interest or help your reader

2) Give the impression that they need to act now or risk missing out on a big opportunity

3) Highlight what’s different about what you offer

4) Be clear and as detailed as possible

 Other Effective Tips for Writing Headlines that Command Attention

  • Don’t Underestimate the Power of a Question to Entice: Posing your headline or statement as a question is a great way to focus your marketing on those you want and need to enter your conversion funnel. ‘Need Reliable Commercial Cleaners? 30 Years Experience & Hundreds of Satisfied Clients,’ speaks to those searching for a cleaning crew they can trust, while ‘Worried about termites? Pre-Purchase Inspections give Peace of Mind,’ presents what could be a valuable solution for home buyers.

Being able to write persuasive headlines is a valuable internet marketing skill, but it’s not one that’s easily mastered over night. It takes practice and patience but will pay off in a big way. When you invest 20 hours researching and writing an eBook that you know will be highly useful to your prospects and could be just the proof you need to convince them that you’re the authority in your industry, you’ll want to ensure the headline you use to market your piece in Twitter, Facebook, LinkedIn or on your blog is the sort of ‘carrot’ that’s capable of delivering results.

Knowing when to ask for help is also something you’ll need to master if succeeding online is what you intend to do. Luckily, I know of some digital marketing experts you can call on for assistance :) 1300 88 55 57.

More on Why You Should Tailor Your Web Marketing to Protect what Matters Most

More on Why You Should Tailor Your Web Marketing to Protect what Matters Most

Your brand’s reputation is everything, online. When a person who doesn’t know your business stumbles across a mention of your brand on the web, for good or ill, an impression is made. When marketing on the web, two main goals should drive your efforts:

1) Present your business in the best and biggest way possible through the things you can control, such as the information you provide on your website or your social media presence

2) Monitor for the negative reviews and comments people make about your business, on the web, and mitigate their effects

Last week, I shared some suggestions for how your business can handle bad press. I realise, though, that I’d put the cart in front of the horse by not first discussing why brand reputation is so important and just how easily it can be destroyed on the web.

This being the case, I want to talk a little about the importance of protecting your brand’s reputation and how you can go about doing so with some proven web marketing tactics. Having a presence on the web but failing to manage your brand’s reputation is a disaster waiting to happen. With the rate at which people surf the web via mobile devices, failing to maintain a positive brand reputation through sound digital marketing is like pouring petrol on a fire.

The following is not only meant to give you some web marketing ideas that you can start to implement, straight away, but I hope it will also demonstrate the seriousness with which you should treat the act of protecting your brand’s reputation on the web.

Google Does a Great Job of Exposing What Some Say is Bad About Your Business

No matter what kind of business you own, someone has likely written a review of your products or services or made a mention of your company, somewhere on the web. What’s great about reviews is that when someone says something good about your brand, it can be all the convincing others need that yours is the business they want. Unfortunately, when someone says something bad about you or one of your products or services, the negative review can influence others’ impressions just as quickly or as effectively, even if the comments are based on lies.

Google makes it really easy for people to see these reviews, too, as feedback or comments made on sites like Google Places, Yelp and the like are often given the top spots on page one of search results. Remember how very few people venture beyond the first page of the search results? This means that even if there are loads of good reviews on page two, the bad someone said about you on page one will be all it takes to give your brand a bad rap and people will take their business elsewhere, as a result.

Ensure the Best of Your Brand is What People Find through Web Marketing and Other Proven Strategies

So how can you ensure the dozens of glowing reviews your restaurant has received come out on top and your brand’s reputation isn’t destroyed and tonnes of web traffic lost from that one disgruntled customer who said gulls could find fresher fish out of the rubbish heap? A good SEO campaign and web marketing!

SEO Moves the ‘Good’ to the Top and Buries the Bad

With the help of an experienced SEO team, you can make sure the positive reviews that give your brand credibility and help build a great reputation for you and your business are the ones that people see, and any of the less-positive comments aren’t so blatantly obvious.

To prove that no business or brand is immune to bad press, just do a Google search of your company name. If the first page of results contains nothing but good, you’re lucky. Others may be shocked by what they find, and this is the perfect example of why staying on top of your brand’s reputation on the web is vital to your success.

Some have accused reputation management, web marketing companies and SEO teams of taking advantage of these negative review situations to sell their services. The truth is, while free tools like Google’s Me on the Web allow business owners to monitor what’s said about their company online, few have the time or the know-how to identify and effectively manage the bad press.

A Presence in Local Directories

One of the web marketing strategies far too many business owners overlook is having a presence in local directories. Yes, these directories are the same ones that give people a platform to talk smack about your company, but they’re also places where positive reviews are made. What’s more is that if the directories automatically list your business in their database, as many of them do, claiming your company listing, adding pictures and updating the text so that it’s interesting and accurate can do a lot of good for your brand’s reputation on the web. Provide more proof that you are who you say you are!

Creating a strong presence in all of the relevant local directories also gives you the opportunity to encourage satisfied customers to leave feedback, and as I touched on earlier, there’s no better way to water down the potential effect of a bad review than with lots of positives.

Do whatever it takes to get customers to leave a good review in Google Places, Yelp or any other directory. Offer 10% off your next service or even a free product. When a good review gets noticed by hundreds or thousands of others in search results, and generates greater amounts of web traffic, leads and conversions, giving away a small incentive will seem like a pretty insignificant gesture.

Video Testimonials Offer Proof they Can See

In the same way that encouraging people to write positive reviews of your business helps protect your brand’s good name, video testimonials posted in YouTube can give your business a few more checks in the right column, especially because those who are distrusting of written reviews may be better convinced when comments are made by someone they can see and hear.

Then, with SEO, video testimonials where real live people gloat about why your business is the best can be ranked at the top of the search results where everyone can see them. This is one of the most effective ways to prove to others that your business’ website is worth a look. Besides, if someone watches a video where a customer talks about all the ways you satisfied their needs, and then they read a review from someone who was a little less-thrilled by your products or services, there’s a good chance the video testimonial will still motivate them to give you a chance.

The next time a customer raves to you about all the ways you’ve helped them, ask if they’d mind having their comments recorded, even if it’s just with an iPhone.

Use Web Marketing to Spread More of what’s Good

The more people see or read about your brand that’s positive, the less likely it is that a bad review will tarnish your reputation. Use social signalling, press releases and content web visitors will find interesting and/or useful to show Google and others that your brand is a leader in the industry. Once Google picks up on the positive buzz surrounding your business, you’ll have more assurance that when people hear about or see your brand for the first time, they’re intrigued and excited to learn more, not relegating your company to their ‘don’t bother’ list.

If you own a business, concentrate your web marketing efforts on the strategies and tactics that will not only make your brand more widely known, but that will also help protect the good reputation you’ve worked so hard to build.

To learn more about how web marketing or SEO from The SEO Company will help build and maintain the type of reputation you need to succeed on and off of the web, call us at 1300 88 55 57 today.

How to Harness the Power of LinkedIn as a Web Marketing Tool for Your B2B

How to Harness the Power of LinkedIn as a Web Marketing Tool for Your B2B

Social media is undoubtedly one of the most important small business marketing strategies available, right now. For little or no cost at all, you can effectively market your business and brand to people through a number of channels on the web. While Facebook and Twitter are both very valuable for digital marketing, LinkedIn is the networking site every B2B needs to be using if they want to increase web traffic, leads and sales, all the while building brand loyalty.

The following is a guide to maximising the power of LinkedIn to the benefit of your business. I’ll be frank: To really reap the rewards of this web marketing gold mine, you’re going to have to invest some time and maybe some money to properly network in LinkedIn. But when traffic to your website spikes and you’re getting more business from the people and types of businesses you serve, what you put into LinkedIn will seem like a small and totally worthwhile investment.

 1) Make an Impression with Personal and Branded Company Profiles

  •  For any business owner who plans to use LinkedIn for web marketing, this is where they need to start; crafting highly professional and totally complete profiles for both their business and themselves. Profiles that lack information or contain spelling and grammatical errors are poor representations of your business—if you can’t even finish your LinkedIn profile or read it over for mistakes, what does that convey to others about the services or products your business offers?
  • Also, your personal profile deserves as much time and effort as the page you create for your business. In any type of marketing, but especially web marketing where people need more convincing that you are who you say you are, presenting the human side of a business is crucial to earning trust. This means your personal profile must contain a professional yet friendly-looking photo, and a complete ‘Interests’ section will be just as valuable as your education and experience when it comes to convincing those who read your profile that you and your business are real and capable.
  •  Be sure to add links to your website in both of your profiles. After all, driving traffic to your website should be one of the major goals of your LinkedIn marketing efforts.
  •  Effective digital marketing via LinkedIn will also require you to use the right ratio of keyword terms so that your profiles are found. This is the topic of a post for another day, but something you need to keep in mind if traffic is—and should be—a goal.

2) Make Connections with Anyone…and Everyone

While it might not seem like reconnecting with your old schoolmates or ex-girlfriends will be of benefit to your business, making connections—and lots of them—should be your goal in LinkedIn. Even if an old co-worker is in a totally unrelated business or industry, they might know someone who needs the services your business offers. Connections in LinkedIn help build authority and trust and a recommendation from a mate or boss can boost web traffic, leads and even sales.

Start by making a list of anyone and everyone you know or have dealt with in the past. Search for your friends, co-workers, acquaintances, current and past business associates, customers and suppliers. You’ll be surprised to see just how many people you actually know.  From there, you can keep adding to this list of connections by connecting with your connections’ connections and the people you meet while interacting in LinkedIn Groups, another very valuable marketing tactic.

3) Interacting in LinkedIn

Unfortunately, it’s not enough to just build profiles; you’ve got to interact by making regular status updates, adding links in your updates and the content you share to your website and others.

  • Ask questions and answer people’s inquiries about your business or area of expertise. Interacting in LinkedIn is what gives you and your business credibility. Remember, no amount of web marketing will win you traffic, leads and sales if people don’t trust that you are who you say you are.
  • Join groups that relate to your industry or that interest you. With more than a million groups to choose from, you’re likely to find something that applies, but if not, create your own group.

4) Content Your Connections will Appreciate

Just like any other web marketing you do, marketing in LinkedIn requires quality content. Write articles and share eBooks or How-to’s that your connections will appreciate. Remember who your audience is and that while it might be appropriate to share a post on a particular topic on your business’ blog, the people you connect with in LinkedIn might not find it as interesting or worthy of a read.

Before you start thinking there’s no way you’ve got enough time to dedicate to LinkedIn, ask yourself if you can afford not to have a strong presence on this business networking site. When your competitors are marketing themselves effectively in LinkedIn, you’ve got to do the same or lose out. Besides, LinkedIn makes the pool of web prospects a little shallower by bringing B2B people and their businesses together. The least you can do is participate and reap the rewards!

If you would like to learn more about creating a highly effective LinkedIn profile and what it takes to network like a champ, or would feel more confident hiring a team of web marketing experts to do it for you, get in touch with The SEO Company on 1300 88 55 57.

When the Number of Mobile Devices Soon Surpasses the World’s Population, Will Your Web Strategy be Able to Keep Up?

When the Number of Mobile Devices Soon Surpasses the World’s Population, Will Your Web Strategy be Able to Keep Up?

It’s true. In fact, according to this information from Wikipedia, the number of mobile devices in Australia already outnumbers our country’s population. Now, I know I’ve flogged this horse to death, but if your web strategy doesn’t already include a plan for how you will accommodate the searches people do via mobile devices, these statistics should be a wake-up call. When people search on the web for goods and services they want to buy via their smart phones and tablets, everything they do is different from when they’re using their laptops and desktops. Thinking your digital marketing strategy is capable of keeping up as it stands now, designed and executed in a way that will only please laptop and desktop users, is a little naïve to say the least. Only those with a strategy that’s perfectly tuned for mobile will succeed in 2014 and beyond.

Keyword Research with a New Focus Could Give a Boost to Your Digital Marketing

Now, I’ve talked in the past about how you need a different strategy for keywords that are used to target laptop or desktop searchers and those that target mobile users, but this is a point worth reiterating. People use very different keyword phrases when they type a search from their laptop versus when they speak a search into their smart phone. The key to digital marketing success, here, is to discover the set of thematic keyword terms that’s capable of delivering both mobile and desktop/laptop searchers. If you’ve been working from a list of keyword terms you yourself came up with, the luck you’ve had generating leads in the past is about to run out. It’s time to invest a little money in professional keyword research and a list of keyword terms that compliments your web strategy perfectly and is capable of keeping up with current trends in mobile search.

Determine Which Types of Content Converts Best for Which Devices

Depending on the type of device a searcher uses when they discover your business on the web, some types of content will more successfully capture their attention and prompt them to take action than others. While a mobile user isn’t likely to read the free eBook you wrote, they are likely to watch a short video where you describe how your product or service works, or read short customer testimonials that rave about how awesome your latest product is.

In an age when the number of mobile device users is growing by leaps and bounds, using Analytics and other tools to determine which types of content are most successful at converting mobile traffic and laptop/desktop traffic into customers is crucial. We at The SEO Company, for instance, can use a heat map tool that shows us where users click and how they interact with the content on our clients’ sites.

With a little research and analysis, you will be better equipped to tailor your digital marketing and content strategy for best results on both your regular website and your mobile-friendly site. If you haven’t the knowledge to understand or put what it is that you discover via these tools into action in your web strategy, your SEO or internet marketing provider should be able to help.

Give your business the best chance for success in 2014 with a web strategy that includes mobile. If you have yet to make your site mobile-friendly, consider that a small investment now could pay you back in a big way as mobile devices continue to become the preferred search device for your target market. Combine an updated, mobile-friendly site with a web strategy and content plan that takes into consideration the keyword terms both mobile and laptop/desktop searchers use and the types of content they’re most likely to appreciate, and you will be laughing all the way to the bank in 2014.

Get in touch with us at 1300 88 55 57 to learn what we can offer that will put you and your business in the best position to succeed on the web, in the New Year.

You Can’t Afford to Exclude a Fast Loading and Effective Mobile Site from Your Web Strategy

You Can’t Afford to Exclude a Fast Loading and Effective Mobile Site from Your Web Strategy

We’ve talked about the importance of mobile sites for any business’ web strategy before, but it’s amazing the number of small and large businesses that still haven’t made a mobile-friendly web presence a marketing priority.

Back in 2012, it was reported that 61% of people who visit a web page that’s not mobile friendly will exit and go to a competitor’s site that is.* It’s safe to assume that this stat has only increased since the time of the study and that those web owners still not up-to-date with a web presence that’s compatible with mobile devices have lost a whole lot of business.

And, it’s not enough to have any old mobile site, either. Effective mobile sites—that is, those that generate sales—load quickly, too.

Even two years ago, Google reported that web surfers visiting a site via a mobile device expect the mobile site to load just as fast as the regular site, if not faster, and that 30 seconds or less was the amount of time that nearly 40% of those surveyed were willing to wait for a transaction to take place.* That’s not a lot of time, and if your web visitors are waiting for pages to load, you could be missing out on many opportunities, not just when it come to marketing your brand, but when it comes to making a sale or getting a visitor’s contact information.

To stay competitive today, you’ve absolutely got to have a solid, mobile-friendly web presence; otherwise, you’re missing out on all the traffic that’s ready to buy.

It’s true. Unlike those at home on their PC’s, people who surf the web on their mobile devices for products and services are ready to make a purchase. In fact, as much as 70% of those using smart phones and tablets make a purchase or take some other action within one hour of making a search.* It’s one thing for a site to rank well and another thing all together to have the site convert visitors into paying customers. Business owners always ask us how they can improve their conversion rates or the effectiveness of their overall digital marketing strategy and, well, a properly designed mobile site is a valuable tool for doing just that.

I guess what these statistics show is that if you thought your business was immune to changing web trends, you were wrong. Investing in a mobile-friendly site will be a wise decision that only becomes more valuable going forward.

To learn more about adding a mobile site to your web strategy, call The SEO Company at 1300 88 55 57.

*Find all the statistics cited in this post, here.

If B2B Lead Generation is Your Goal, Your Web Strategy Had Better Include These Tactics

If B2B Lead Generation is Your Goal, Your Web Strategy Had Better Include These Tactics

Marketing on the web is similar to offline marketing in many ways, however, a digital interface gives business owners many more options or ways to effectively market their businesses and brands. A web marketing strategy can include mediums like video and email, two marketing tactics that can and do reach a large number of people and are proven lead generators.

But especially for the small business owner, how do you know which digital marketing tactics are worth your time and money—which will deliver the results you need? If yours is a business that sells to other businesses, your strategy for marketing on the web takes on a whole other dimension. What works?

These Digital Marketing and Content Strategies are What’s Working Now for B2B Businesses Like Your Own

A recent survey by Business.com found that sponsored emails and white papers were the top two ways to effectively generate leads in a B2B situation. Of the 500 businesses surveyed across a variety of different industries, half said that the white paper was a marketing tactic that had proven itself to be very valuable to their overall lead generation strategy. Sponsored emails were named as yet another highly valuable way to generate leads on the web by nearly 40% of those questioned.

White Papers & Sponsored Emails Top Video & Webinars as Effective Web Marketing Tactics for B2B

The fact that white papers and sponsored emails were said to be the top lead generators for B2B marketing by those surveyed just goes to show how different every niche is, and that what works for one niche on the web may not be the best approach for another. In this case, the proof is that these two web marketing tactics beat out video marketing and webinars, two such digital tactics that are used extensively and with great results by many other niches on the web.

If your business requires a stealthy approach to B2B marketing for the web, get in touch with us at 1300 88 55 57. Together, we can design and implement the content marketing strategy that will deliver real results for your brand, too.