Write and Publish an eBook to Boost Traffic and Brand Recognition While Earning Extra Cash

Write and Publish an eBook to Boost Traffic and Brand Recognition While Earning Extra Cash

Every small business owner, no matter what industry they’re in, needs a content strategy that’s capable of driving traffic to their website and holding people’s attention long enough to convert new leads and sales. By creating and sharing content, you not only demonstrate to Google that you’re an authority in your niche, which benefits your site’s position in the search rankings, but it’s also a highly effective way to popularise your brand and pique prospective clients’ interest.

So what if your content strategy could include creating content that would not only boost the volume of traffic your site receives, but also earn your business an additional buck or two in the process? The solution is to create an eBook, either by writing it from scratch or re-purposing an article you previously wrote and shared via your blog, and to publish it through Kindle Direct Publishing in Amazon.

Amazon is one of the most frequently searched and/or visited sites on the web, today. If people world-wide are searching and browsing in Amazon, getting an eBook that contains links to your business’ site and is branded with your company logo is a pretty smart business move, don’t you think?

If this multipurpose internet advertising tactic interests you, read on.

Adding an eBook to Your Content Strategy

It’s really quite easy to publish a book with Kindle Direct Publishing. All you need is a Word doc that’s free from charts or other images that won’t display well, and to make sure the text is written in a plain font.

Of course, it won’t benefit your content strategy if you choose to publish an eBook on a bloody boring topic that nobody wants to read. Choose a topic that will be helpful and of interest to the people in your target market.

It may be worth your while to find someone who can create a cover for your book, as a professional looking cover will undoubtedly attract more attention than a listing for a book without a cover. Enlist your graphic savvy friends or find someone who can do it for you on the cheap, in a place like oDesk.

Internet Advertising, Effectively and Efficiently

The great thing about publishing an eBook is that you have the opportunity to really popularise your brand–just think about the number of people who use Amazon! To really optimise your use of this internet advertising tactic, be sure to brand out your book with your company’s logo. Then, make it a double-whammy by inserting hyperlinks to your business’ site; people who buy and read your eBook can click through to your site if they’re intrigued to learn more about the company or person behind the book.

To Charge or Not to Charge

If you’ve got a great topic and you want to make a little extra cash while using this content strategy to fulfill the much larger purpose of driving more traffic to your site and boosting your search rankings, you will want to use Kindle Direct Publishing, where the lowest price you can charge for an eBook is 99 cents. Sometimes, however, business owners decide to publish an article that they previously shared on their blog and are hoping to squeeze out a few more internet advertising kilometres, but don’t want to charge money for something that others have already seen and read for free. For this, you can first publish your eBook in Amazon and then use a site like Smashwords, which allows you to place a $0 price tag on an eBook, and then report the lower price to Amazon, who may or may not lower their selling price to match the competitor.  But, really, whether you decide to publish an eBook entirely for branding and internet advertising purposes, or you want to make a few extra dollars, charging 99 cents for something that could be of great value to a person isn’t worth worrying about.

Designing and implementing an effective content strategy takes time and skill, but doing so will prove to Google and prospective customers that you are an authority that’s worthy of their attention. So take a little time and publish an eBook that’s capable of going the distance for your business.

Call us on 1300 88 55 57 to learn more about creating a custom content strategy for your business.

In 2014, Top Spots will be Earned with Quality Content and Lots of it

In 2014, Top Spots will be Earned with Quality Content and Lots of it

As we begin a new year, those who depend on websites to bring some, if not all, of their business can’t help but wonder, ‘what will it take to get to the top and stay there in 2014?’ When 2013 brought with it algorithm updates like Hummingbird that seemed to effortlessly rattle the positions, and in some cases obliterate the rankings, of websites around the world, many business owners are looking to invest in an internet marketing and SEO strategy that’s capable of staying the course for 2014. Whether you like it or not, all predictions point to a well-designed content strategy that includes valuable and informative content, shared across as many social channels as possible, as the key to online domination this year.

Earning a Place at the Top

In past years, Search Engine Optimisation, or SEO, was heavily focused on just that; formulating a plan to optimise websites and content in ways that won favours with search engines like Google. Now, the days of keyword stuffing are long gone, but still, what seemed like more of a mathematical equation of keyword ratios and backlink building was the ticket to the top in the not so distant past. As many website owners came to learn, however, search engines set out to prove that site owners could no longer try to pull the wool over their eyes. What the mega algorithm updates of 2013 made abundantly obvious is that for 2014, earning your way to the top by being the authority real people want and need is now the name of the game.

In actuality, whereas SEO used to be the be-all-end-all, social media is rapidly advancing. Don’t get me wrong, white hat SEO is still crucial to success online, but now the businesses that are being buzzed about in Facebook, Twitter, LinkedIn and the like are the leaders in their markets.

Content Marketing Predicted to be Bigger than Ever in 2014

While leading internet marketing experts may not agree on all the nitty gritty details, the one thing they do seem to agree on is that if content was king in 2013, it’ll be the equivalent of the Almighty this year. Writing informative content that’s focused on providing solutions to site visitors’ pain points is now much more valuable than content that’s written only to persuade people to buy. Instead, the goal for any content strategy in 2014 should be to engage so that people want to share the content across as many social channels as possible, across the web. Now, what satisfies real people’s wants and needs is not only what pleases Google and other search engines, but also generates sales.

I’m sure there are a lot of you groaning right now and wishing for the days when you could just spam the heck out of the internet and see a site move up to the top spots in the rankings, where the vast majority of searchers clicked. Whipping up high-quality, informative content on a regular basis isn’t something every small business owner’s schedule can accommodate, but times have changed and your content strategy had better keep up or fall far, far behind.

For years, you’ve talked the talk and made claims about being the best provider of X, Y or Z in your industry, on the internet, but now it’s time to prove it. Show that you’re the authority in your niche by providing useful content people can use and this strategy will ensure your site is better protected against the algorithm updates that are in-store for 2014. When a top spot in the search rankings isn’t the only thing your business’ site has going for it, you’ll be in a better position to dominate your market.

To learn more about how you can earn your brand a rock solid reputation with all the traffic, leads and sales that go with it, call us at 1300 88 55 57 and we’ll show you what it’ll take to stay competitive on the internet in 2014.

Need a Content Strategy that Converts? Placement and Style Matter Just as Much as What and How You Write

Need a Content Strategy that Converts? Placement and Style Matter Just as Much as What and How You Write

If you haven’t already heard, content is one of the most important factors in any successful internet marketing campaign, today. Write the type of content your target market is looking for and optimise it in a way that will also demand attention from search engine bots and you’re off to the races, working with a content strategy that will deliver real results. When designing or re-designing your content strategy, however, you need to put about as much thought into where your content will go and how it will look, as you do coming up with the topics you’re going to write about.

If you’re getting set to launch a new site or have come to the realisation that your current site could use a new strategy as far as your content is concerned, devote some time to determining where it is that your content should go and how it should look. When it comes to marketing on the internet, the same principles that are used to determine where certain products are placed in the grocery store (think front of the store, centre aisles and at eye-level on shelves) or ads and stories in newspapers positioned, should apply. It might surprise you to see that content which received little or no traffic or interest previously, has the highest conversion rate once it’s placed in a different location on your website and made to look a little different.

Empower Your Content Strategy by First Determining What Matters Most

While we like to think that everything we do on the internet for the sake of our business is important, some of the content we produce is undoubtedly more important than others; some content you write will help popularise your brand or generate conversions and/or leads, while others will aid in your efforts to achieve the right keyword densities but may not have as much value as far as your internet marketing goes.

With this being the case, you’ve got to sit down and create a strategy for how your content will help meet your site’s goals. If that goal is to sell as many spots in your upcoming lean business operations course, you’re going to want some content that speaks directly to your target market’s pain points—to cut their business costs and maximise profits—front and centre on the site.

A Few Tips for Positioning Your Content so as to Achieve Maximum Result

There’s a reason the leading stories in newspapers appear on the front page, above the fold; this is the area that gets the most visibility. The same is true on the internet; your content strategy will fall flat if the marketing material you produce to directly address your target market’s pain points is buried deep in your site or is one solid block of text. If there isn’t enough space or it doesn’t seem appropriate to place this content right on the home page, make the link or tab that will lead site visitors to this content Mecca obvious. Bold lettering and tabs in colours that contrast with the others on the home page will get noticed. Sometimes, all that’s needed is a little white space; make it obvious that a particular piece of content deserves visitors’ attention by giving it enough space to literally stand out.

What if Everything is Important?

While successful internet marketing requires prioritisation on many levels, if you really feel all of the pages of content on your site are worthy of visitors’ attention, try using a side bar that spans the length of the home page and in which you place bold headings or titles of your various pages of content, all the same size, colour and font. This way, people won’t get the impression that one page is more important than another but that all of your content is worthy of a read, view or share.

This is a very basic outline of the types of things you’ve got to keep in mind, in addition to the type of content you’ll create, when developing a content strategy. After all, it’s easy to forget that powerful content isn’t just interesting or written well. It’s executed in a way that’s unforgettable to those who see it.

If you’re looking for a little guidance while you create a new content strategy for 2014 or get set to overhaul your current site so that it’s more in-line with SEO best practices and a glistening example of powerful internet marketing, get in touch with us. Business owners from many different niches have already sought our help to ensure they start 2014 in the best way possible. Call us on 1300 88 55 57 to discover the strategy that will make your business an internet success in 2014.

Happy Holidays and all the best for the New Year!!

Employ these Low-Cost, Proven Tactics for a Content Strategy that Delivers

Employ these Low-Cost, Proven Tactics for a Content Strategy that Delivers

If you own a small business, being short on time and maybe even money is something with which you’re likely familiar. If you’re going to compete on the internet, it’s not enough to have a content strategy where you commit yourself to writing 6 blog posts a month. Sure, Google loves to see fresh content, but advertising your content so that the greatest number of people discover your brand, and taking every opportunity to convert readers into new customers will take your content strategy to the next level, ensuring the content you produce actually pays off in the form of new leads and sales.

Here are some tactics you’ll want to keep in mind, the next time you write a post or any other piece of content:

1)      Make Your Blog Posts a Gateway for Further Exploration of Your Site

If you’ve written your content properly, that is taken the time to produce high-quality content with the right ratio of keyword terms, your blog posts should start appearing in search results and begin delivering new people to your site. Even if someone lands on your site because they found a post you wrote about natural remedies for eczema in the search results, you should take every opportunity to encourage these new visitors to explore your website further. This means adding text links throughout your content to posts on related topics, product pages and the like. The more your visitors click around and check out your site, the better. Bait new visitors with great content and then entice them to stick around for a while.

Just remember that your blog’s navigation needs to be as straightforward and easy to use as it is in the rest of your site. Otherwise, people will get frustrated and decide to leave before really discovering what it is that you have to offer them.

2)      Include a Call to Action in Every Post 

Regardless of the topic of your post, always find a way to conclude your post with a call to action. Instructing readers to take a specific action, whether it’s signing up for your email newsletter, contacting you for more information on a related product or service or even visiting another section of your site, may seem a bit like blatant advertising (which it is), but you’d be surprised to learn just how direct you need to be in order to nudge your visitors further down your conversion funnel. Without a call to action, your chances of converting a blog post reader into a customer are a lot lower.

3)      Advertising Your Content in Every Place Possible

Whether you’re trying to promote your brand or your latest content, the strategy for internet advertising is the same: use as many low-cost or no-cost platforms and tactics as you can to ensure the greatest number of people learn about whatever it is that you’re promoting. This means using your social media accounts, email marketing and newsletters to alert readers to new content that may be of interest to them.

Having people sign-up to receive notification of your new posts automatically is a great way to bring readers back to your site again and again. The thing is, you’ve got to make sure your content is valuable enough that site visitors A) feel motivated to sign-up for these notifications and B) are intrigued enough to click the link that will take them back to your blog, every time you write a new post.

4)      Rinse and Repeat

I don’t think this point really needs further explanation. The only way to ensure your content strategy has enough juice to keep driving new visitors to your site and customers to your door is if you keep providing people with awesome content.

When your budget is small and you’re already tight on time, you’ve got to determine which content and advertising tactics are worthwhile. Trusting your content needs to a proven team of internet marketing experts could be one of the best investments you make. Call The SEO Company at 1300 88 55 57 for more information on our content services or the strategy we can employ on your site’s behalf.

These Points are Valuable for Every Content Strategy. Chances Are They’ve Never Crossed Your Mind

These Points are Valuable for Every Content Strategy. Chances Are They’ve Never Crossed Your Mind

You’ve spent weeks researching and writing a new piece of content that you know will be extremely valuable to people searching the internet for the types of products, services or knowledge you have to offer. With all of the time you put in to creating this content masterpiece, however, you’ve given no thought to advertising.

Far too often, people invest a great deal of time, energy and maybe even money into their content only to be totally disappointed by the low number of page views, likes and shares they receive. Nothing is more devastating than polishing off an e-Book you know people will find useful and that’s capable of driving a lot of new traffic, leads and sales to your site only to have your significant other and friends as the only people to actually find or read it. If this sounds familiar, it’s time to stop wasting time and to give some serious thought as to how your content strategy and internet advertising campaign can and should be working together.

Here are some things you will need to keep in mind:

Spend as Much Time Promoting Your Content as You Spent Creating It

It may seem extreme, but it’s true; if you spent 5 hours writing a piece on something related to your business or industry, you should spend about 5 hours advertising that content through the channels that are available to you on the internet. Whether your strategy for advertising your latest content includes using social media like Facebook and Twitter, posting a reference to it in LinkedIn or sending an email to your list of subscribers, you’ve got to tell people where they can find your new article, e-Book or how-to. Otherwise, how will they even know it exists? You also need to tell them, clearly, why it is that they should take time out of their day to read it. What’s in it for them?

Consider Paid Advertising for Content You Feel is Valuable

Paid advertising may not be a strategy that’s even financially possible for every business, but if you’ve got content you think is worthy of the extra boost paid advertising can provide, this may be something to consider. In Facebook, for instance, there are ways to advertise your content for a fee and the options that allow you to refine your target audience are valuable.

The Message You Use to Promote Your Content Counts

Instead of sending out the same message across every social platform, customise your messages so they appeal to the type of audience most likely to read it in each social site. When people see you’ve taken the time to write a personalised message, alerting them to content you feel they may find useful or valuable, they will be more inclined to read it. Writing “Hey, check this out” and adding a link to the page isn’t going to convince people that what you’re advertising is worthy of their time.

Make it as Easy as Possible for People to Share the Content You Publish

This may seem obvious, but few people put it into practice. Share buttons that are buried or non-existent won’t encourage readers to send your content on to a friend. What ever advertising method you choose, whether it’s social media, email or paid, be sure to include share buttons every place it makes sense.

The next time you sit down to come up with something new in the way of content, give some thought as to how you will go about promoting it to your current and prospective readers or customers. Why put in the effort if you’re not going to get the maximum result, right?

If you’re at a loss for how or what to publish, give us a call: 1300 88 55 57. We’ll help you develop a rock solid content strategy.

Want to Become the Leader in Your Industry, on the Internet? Start by Adding These 3 Tactics to Your Content Strategy

Want to Become the Leader in Your Industry, on the Internet?  Start by Adding These 3 Tactics to Your Content Strategy

A well-designed and implemented content strategy is a must for every internet advertising campaign. Awesome content and lots of it is what it’s going to take for your business to stand out on the internet and for you to become the authority, not only in Google’s eyes but also to your peers, followers and prospective customers. There are a few tried and tested content tactics that every internet advertising guru would recommend you put into practice—straight away—if dominating your industry on the internet is what you seek to do.

1)      Don’t be Scared to Ask Why

Internet advertising isn’t unlike most things in life where, in order to get noticed, you’ve got to set yourself apart. When it comes to your content strategy, one effective way to get your content noticed when it’s contending with everyone else’s in your industry is to play devil’s advocate. Instead of just writing for the status quo, why not be the one to present the opposing opinion? It can be a little unnerving to go out on a limb and to present a radical idea or solution, but you’d be surprised at how many people will be intrigued by your differing viewpoint, or at the very least, ready to throw their opinion into the mix too. Generating conversation should be one of the major goals of your content strategy; the more people are talking about you and your brand, the more likely your content and advertising efforts will translate into new leads, customers and sales.

2)      Get to Know the Leaders in Your Industry

Your goal should be to become the leader in your industry on the internet; if you don’t aim for the top, what’s the point in doing all this internet advertising, right? One of the best ways to get to the top is to learn from those who are already there. Not only are social networking sites like Facebook and LinkedIn (although I’d call the latter more of a professional networking platform) great places to share your content, but they’re also awesome opportunities to rub elbows, exchange ideas and learn from the best in your market. Don’t make the mistake of thinking you know it all or even pretending that there isn’t room for improvement. Listen, watch and take notes—then form a strategy for how you’ll overthrow them for the top spot!

3)      Don’t Just Share it, Make it Your Own

Content curation, or rather the act of finding something on the internet that you think will be of interest to your followers or customers and sharing it with them, is a great way to keep up with demands for fresh content. But before you start just recycling stories from the news (also a great place to find content topics, however), figure out how you can add something unique to the discussions already taking place. This is your opportunity to show Google and your site visitors that you have something worth saying and that you’re an authority in your industry. Find your angle and share it.

If you were to take the top performing websites across every industry, one of the things they’d have in common is that they produce quality content and lots of it. Taking note of these three tips is a great way to wrap your head around how to develop the type of content strategy that can and will take your website—and your business—to the top. To learn more about producing the type of content people want and need, get in touch with us at 1300 88 55 57.

A Fail-Proof Strategy for an Effective Facebook Page

A Fail-Proof Strategy for an Effective Facebook Page

Most companies that want to succeed on the internet today have a Facebook page. Unfortunately, most business owners also fail to use Facebook to its full potential as a savvy and free internet advertising tool. Just slapping up your company logo and contact details is a lame attempt to turn Facebook followers into customers, especially when the social media site presents the perfect marketing opportunity.

A Simple Yet Effective Strategy for Facebook

When adding Facebook to your content strategy, the goal should be to market your brand in the most effective way possible; after all, you’re not posting content and chinwagging with followers just to be friendly—the aim is to make MONEY!

While there truly is a proven formula for what makes a successful content strategy, one way to get more bang for your Facebook buck is to take advantage of the timeline. Here are a few quick layout and content tips to get you started:

Just Like a Newspaper, the Juiciest Content Goes Up Top

In the newspaper world, ‘above the fold’ refers to the content that is positioned above the point at which the newspaper is folded. Because this is the first content people see when they pick up the paper, this is always the place where you will find the juiciest news. You should employ the same strategy with the Facebook timeline, that is making sure you’ve always got really appealing, catchy info and pictures up top, so internet visitors are instantaneously intrigued and encourage to scroll down (below the fold) to check out what other content your business has on their profile.

Just like your site’s content strategy, the content you post on Facebook needs to always focus on your target market. Catchy headlines that speak directly to your market’s pain points are an easy way to entice readers to check out the rest of your business’ page.  And don’t forget to always include a direct call to action in your content. There’s no other strategy that’s as effective; first tell readers what you will do for them and then tell them to take action, whether it’s to call you for more information, buy your product or sign-up for a newsletter.

And don’t forget to use photos, including a great banner image and your company’s logo, at the top of the page. Whenever possible, use pictures in your content that feature real people, whether it’s your existing customers using your products or your employees hard at work. People can connect more easily with a brand when they see that there are real people behind the logo.

Tailor Your Content Strategy to Draw Readers Down Your Timeline

Again, this goes back to how you write your content. When planning your strategy for posting or sharing content (and you should), keep in mind that the goal is to always entice readers to check out more of your business’ Facebook page, so that they’re able to make a solid connection with your brand. Write about the topics that your target market cares about, focus on topics that satisfy their needs and wants, tell them about your business’ latest news including sales and new products, share stories that reference your customers and your staff. Mark your company’s milestones so visitors can clearly see what’s new and exciting with your brand.

Facebook is a big advertising opportunity. You just need to employ the right strategy to ensure your time isn’t wasted and that you’re reaching the greatest number of people in the best way possible. Crank up your internet advertising by following these tips or, if you’re feeling a little uneasy about your Facebooking skills, get in touch with us at 1300 88 55 57 to have us manage a complete social media campaign on behalf of your company.

Is Your Content Strategy Effectively Marketing Your Brand to Potential Customers?

Is Your Content Strategy Effectively Marketing Your Brand to Potential Customers?

With internet marketing, it can sometimes seem that there are a hundred different elements that all need to be perfectly aligned in order for your site to achieve any real results. While internet advertising and SEO are complex and ever-changing, there are some key, everlasting principles that you can follow in order to keep your head, and your business’ online presence, above water.

Nothing could be truer when it comes to your business’ content strategy. While Google may continue to change the way it ranks websites, one thing holds true: great quality content is vital to your business’ success online. The following is a set of principles that every content strategy should employ in order to guarantee your content efforts aren’t going to waste, but rather, are reaching, and more importantly resonating, with your potential customers:

Start with a Solid Understanding of What Your Brand is All About

No content strategy will ever be effective if it doesn’t start with a deep understanding of the brand for which content will be produced. Just like any type of marketing, internet advertising has to effectively convey what a brand is already known for and what they want to be known for. By first determining what it is that your business does best and what you would like to be known for or as by your potential customers, you will be able to more easily identify the types of content topics and forms that will resonate with site visitors, as well as the relevant keyword terms that must be used to optimise your content.

What do Your Customers Care About?

When it comes to your content strategy, nothing could be more important than getting a solid understanding of what it is that your customers or future customers care about. What do they want and how can you help them satisfy their needs? By tailoring every aspect of your content strategy according to your customers’ wants, you will be in a better position to actually convert site visitors into customers.

Different Types of Content to Achieve Different Goals

Successful internet marketing and SEO use content to achieve a number of different things and, therefore, the content you produce should take a variety of different forms or focuses. Your content strategy should include the following:

  • Content focused on educating new customers about your brand–brand promotion
  • Industry or company news that educates and engages existing and prospective customers, demonstrating your authority in the market

Of course, no matter how you focus your content, optimising it with the right set and ratio of keyword terms will ensure Google and others reward your efforts accordingly with rankings, which is undoubtedly one of the most important goals of any content strategy.

Sourcing New Topics to Use in Your Content Strategy

One of the most difficult things is constantly coming up with new topics. To keep things fresh and interesting not only for you but also for your visitors or readers, you can source topics from industry newsletters and trending topics in social media. Ask questions of your current site visitors so that you have a constant source of new material that’s tailored to what it is that they wish to learn about your products or services. Are there any news headlines that relate to your business?

Be Prepared to Change Your Content Strategy

As you produce new content, you’ll find that your site visitors, followers, etc. will engage with some forms or topics more than they will others. Be on the lookout for what works and be ready to scrap what doesn’t.

If you’re in need of more guidance or a complete content strategy overhaul, contact us to learn more about the custom content services we provide. The best solution for you and your site’s content strategy may be to leave it up to the experts.

Is Your Content Strategy Adding Value or Are You Wasting this Important Internet Marketing Tool?

Is Your Content Strategy Adding Value or Are You Wasting this Important Internet Marketing Tool?

It isn’t enough to hastily slap together a couple of blog posts each week and hope for the best; poor quality content is about as valuable to your internet marketing campaign as it is to produce no content at all. Well thought-out content not only keeps viewers’ attention and gives you the chance to make them your customers, but it also aids in your quest to rank in the coveted top three positions in Google search results.

So how can you ensure you’ve got a quality content strategy and that it’s going to achieve results? Here are a few pointers to get you started:

Determine Who Your Audience is

By determining who it is that you’re creating content for, you will have a much greater chance of successfully producing the type of content people actually want to read or watch. Tailor your blog posts, how-to’s, videos and interviews to the pain points that audience seeks to address and your internet advertising efforts will get you the results you need. In a nut shell, make it worth your audience’s while to visit your site.

  • Take a look at your company’s FAQs to get an idea of who it is that’s interested in or buying your products and services. From the FAQ, ‘How can I use property investing to aid my retirement?,’ you can surmise that people thinking about or nearing retirement make up at least part of your target audience.
  • Use common sense; It’s more likely that mums and dads are interested in your organic line of creams and bath soaps for babies than teens and 20-somethings or even retirees.

Add Variety to Your Content Strategy

Anything can get old after a while, so if you always write the same type of blog posts or strictly produce videos, visitors will lose interest. Vary your content strategy to include valuable information in different formats; blog posts, whiteboards, tutorials and interviews can all be made valuable to your audience. Switch up the format of your blog posts or use a graphic or chart to explain a complicated concept or process.

At a Loss for New Ideas?

It can be difficult to always come up with fresh ideas, so stay in-tune with what’s happening in your industry and read and view the content produced by your competitors. Is there an idea someone else is writing about that might be valuable to your site’s visitors too? Take a topic and add new information or value to the conversation.

Ask the Experts how to Spice Up Your Content Strategy

If you just can’t keep up with the demands of maintaining a quality content strategy, or are unsure if the content you’re producing is really adding internet advertising value to your site, get in touch with us. We’ll do an audit of your current strategy and help you develop and implement new ways of drawing people to your site and keeping their attention.

Blogging Basics for Business Owners: Creating an Effective, Maintainable Content Strategy

Blogging Basics for Business Owners: Creating an Effective, Maintainable Content Strategy

Blogging is a bit like a new diet or workout plan; you know you’ve got to do it, you want to do it, but sticking to it is something entirely in and of itself. Creating a content strategy is fairly simple, but maintaining a regular posting schedule and creating the type of content that will actually interest people is a whole other ball game. Below, we’ve compiled a few blogging basics that any business owner can take and work into their schedule, no matter how busy they are:

Start with a Plan

Before you write the first blog post, create a plan for your content strategy. Not only will your internet marketing be more effective, but it’ll also be a whole lot easier for you to come up with new content ideas and stick to a regular content schedule. Ensure you don’t get a little over-zealous with  your content strategy schedule, either; it’s nice to think you will write posts 5-days a week, but just like your commitment to workout 6-days a week, neither are likely to last for too long.

When planning the topics you’ll cover in your content strategy, be sure to allot at least some of your posts to answering the types of questions customers often ask. This will not only make your content more appealing to those who visit your site, but it also beats having to wrack your brain for new topics all the time.

An Effective Content Strategy is One with a Target Audience

This brings us to audience; know who it is that you’re writing for. When you clearly define who it is that’s most interested in the products and services you sell, and most likely to visit your site, blogging for that audience will be easy.

If your business caters to 20-somethings, for instance, they may be less likely to want to read notes on case studies and more interested in blog posts with video content, pictures and how-to’s or reviews.

Virtually any demographic of web visitor will be more interested in reading posts that are relatively short; this isn’t a place for 2000 word essays. Employ different formats in your content strategy to keep things fresh; sub-headings, bulleted lists and pictures help break up the text on a page.

Don’t Forget about Keyword Terms

The content strategy for your blog, just like all of your other online efforts, needs to employ a good list of keyword terms. A major part of internet advertising is ranking well for the search terms people use to find your business online. Your blog is a great place to use those keyword terms to up the overall density for your site.

When All Else Fails, Hire Someone Else to Write

If the thought of having to add yet another task to your plate has you deciding whether or not you really need to take time out of the day to eat, perhaps it’s time you hired out your blogging. The SEO Company provides content writing services; we’ll work together to build the content strategy that will have you dominating your market online in no time. Get in touch with us to learn more.