Does Your Website ‘Stick?’
From a search marketing standpoint, one of the most important things you need to focus on when it comes to your website is whether or not your site ‘sticks.’ Now, sticky sites are important in more ways than one. Not only does Google use visitor satisfaction to determine where it is that your site deserves to be ranked, but sticky sites are also those that tend to do the best job at marketing a product or service and, therefore, convert the most site visitors into paying customers. When we perform search engine optimisation, or website SEO, for clients, we’re always thinking about the stick factor. Here are some things to keep in mind when evaluating your website and its stickiness:
Google likes Sticky Sites
When it comes to search engine optimisation, it’s a continuous effort to stay ahead of the search engine giant that is Google to determine how it is that websites will be evaluated and ranked from one day to the next. Despite all of the search engine algorithm changes, one thing holds true: Google loves sticky sites. In other words, if few people who select your website from the search engine results hit the back button, go back to the search results and try to find what they’re looking for elsewhere, Google sees this as a good thing, determines that you’re satisfying their ‘customers’ and rewards you with good rankings. If people fail to stick when they land on your website, however, a high bounce rate will work against you.
Search Engine Optimisation Tactics that Stick
So how can you develop one of these coveted sticky sites? Website SEO or search marketing always comes back to the quality of the keyword terms you’re targeting for your niche. So, for instance, if you’re not optimising your site with the right keyword terms, the wrong people will land on your website, hit the back button and exit. Perhaps one of the most important things you can do is invest in high-level keyword research, because the right keyword terms will produce the targeted traffic that will stick to your site.
Marketing Your Brand
Sticky sites not only employ the right keyword terms in the right ratios, but their search engine optimisation tactics also include quality content that immediately persuades visitors into thinking they’ve found the best option to satisfy their wants and needs. Successful search marketing includes landing pages that inform, persuade and prompt visitors to take an action, whether it’s to call for more information, sign-up for a newsletter or buy a product or service. You’ve got about 30 seconds to convince visitors that you are the authority in your industry. The longer you can get visitors to stay on your site, the better it will be for your search engine optimisation campaign and, more importantly, your business’ sales.
A website that doesn’t satisfy visitors is about as useful as an ashtray on a motorbike. There’s no point owning a site and doing search engine optimisation if it isn’t tailored in a way that will most efficiently achieve your end goal: get more customers and make more money. If you’re a small business owner, you owe it to yourself and the future of your business to invest in the best possible search engine optimisation strategy. Owning a sticky site is the way to success both on and offline. Call us to learn more: 1300 88 55 57.