Google Updates Algorithms Daily: Staying One Step Ahead with Search Engine Optimisation
Even if you don’t work in search engine optimisation but own a business with a website, you’ve likely heard about the major algorithm changes Google rolls out every now and again, changing the way the search engine evaluates and then ranks websites. Unless you own one of the millions of sites whose optimisation efforts and previous search engine rankings were obliterated by a previous algorithm change, the change in your traffic may have been so minor that you didn’t even bat an eye. Lucky you. Next time you might not be so lucky…
The thing about Google’s algorithm updates is that many people, in and outside of the search engine optimisation industry, only hear about the big, earth-shattering updates and aren’t even aware of the fact that Google makes one or even two algorithm updates every day. This means that on a daily basis, the search engine makes changes that could make your previous optimisation tactics redundant and virtually destroy the progress you’ve made thus far in terms of ranking your website. Now, it’s likely these daily updates won’t wreak the kind of havoc that the big Panda and Penguin-style changes can and do, but unless you’re in-tune with the industry, constantly researching and adjusting your optimisation strategy, you may never know when it is that your site is ‘safe’ or when it’s next on Google’s hit list.
Protecting Your Site Against Total Ranking Destruction
The first thing you absolutely must do is align yourself with a proven search engine optimisation company. The SEO Company, for instance, dedicates a significant amount of time and money to research and staying up-to-date and ahead of changes in the industry that could affect our clients’ rankings and traffic. We’ve said it once and we’ll say it again: There is ABSOLUTELY NO WAY you can get the best possible rankings, traffic, leads and conversions for your business online if you aren’t an expert, 100% totally committed and invested, in this field. We’ve successfully predicted and adapted our optimisation strategy BEFORE the last major algorithm updates even took place. Our clients have experienced nothing more than small waves while countless websites around the world have had their rankings battered by the tsunami equivalent of Google’s updates.
Whether you’re actively investing in or doing search engine optimisation for your site, one of the only ways to safeguard your rankings is to always strive to make your site the best possible resource it can be, for your industry and your prospective site visitors and customers. Google will always work to provide their users with the best possible experience, which means you, too, have got to work to make your site the best option in search.
To learn more about Google algorithm updates, how to keep your head above the water when they take place, and how you can improve your site to ensure it’s always a favourite in search, no matter the search engine giant’s algorithms, get in touch with us. Helping clients succeed online through search engine optimisation best practices is our specialty!