Thought a Presence in Local Directories was Optional? Here’s where You’re Missing Out

Thought a Presence in Local Directories was Optional? Here’s where You’re Missing Out

For a long time, people have viewed local SEO, or specifically optimising a site for location-specific keyword terms, as an ‘extra’ for any SEO or internet marketing campaign. Times have changed and if you’re a local business that doesn’t have a profile in all of the relevant local directories online, you’re missing out—guaranteed.

There are dozens of business directories in which you can create profiles for your business, however, some come for a fee and others may not be worth the time you must take to create a profile. With that being said, you absolutely, without a doubt, must have a Google+ page for your business (Google+ Local). Although it would be terribly short-sighted to do so, if you were only going to have one directory profile for your local business, this is where it’s got to be.

Google+ Page for Business

What used to be called Google Places, the Google+ page for business is still as important as it was before and here’s why: Whenever a person does a search for a specific type of business, product or service that’s offered in their area, Google reserves the first seven positions in the rankings for these search results.

How does Google decide which seven businesses will appear in these coveted top ranking positions? For starters, these are businesses that have a Google+ Local page, and secondly, these are the sites that Google has decided are most relevant to the search being performed. How does yours become a relevant business? With a properly optimised Google+ Local business profile and a good smattering of the same location-specific keyword terms on your site.

Getting a Top Spot in Google Rankings Could be Easier than You Think

Considering this, it goes without saying, then, that every local business should have a properly optimised profile at least in Google+ Local and preferably in all of the local directories that are available online and in their area.

Sure, listing in business directories takes time, but if you have the chance of ranking at the top for the searches your local clientele are doing to find the goods and services you provide, this is time well spent. If you’re ready to take your local business to the next level, get in touch with us to learn more about our complete local SEO solutions. You can’t afford not to.

About Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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