Local Search Marketing & Mobile Sites More Important than Ever for Local Businesses
The results of a recent study performed by Local Search Association in the U.S. shows that it’s now more important than ever for local businesses to do some amount of local search marketing, specifically for the mobile sites that consumers are increasingly using via their smart phones and tablets.
If you’re at all in-tune with website SEO or internet marketing, you know that even small-scale, local businesses need a powerful online presence if they hope to grow. No matter how incredible your service offering or your charming personality, you will never be an industry leader—even in your local area—if you aren’t doing some amount of local search marketing for your website. Your local surf shop might have a small loyal clientele, but if your competitor is the only one appearing in the search engine rankings when local surfing enthusiasts are looking for the types of products and services you provide, they will reap the rewards of a well-marketed brand and you will, well, still be waxing boards for the same small list of locals.
Online Directories + Location-Specific Keywords + Your Mobile Site
We’ve talked at length about the benefits of giving your website and your business a presence in online local directories, but the Local Search Association’s research, Local Media Tracking Study, found that it’s now more important than ever to optimise your mobile website for local search. Don’t have a mobile site? Going forward, this will likely be one of the best investments you can make for your business. More and more, local people are searching for the products and services they’re ready to buy from their mobile devices, like smart phones and tablets. If your website isn’t compatible with these devices, those locals will likely move on to your competitor, whose site they can search quickly and easily when they’re on the go.
Mobile Users Who Visit Online Directories are Ready to Buy
So what does local search marketing for your mobile-friendly site entail? Optimising with the right location-specific keyword terms and marketing in all of the relevant business directories, for starters. The study also found that the people who visit online directories from their mobile devices are ready to buy—makes sense. This means that when your mobile-friendly site ranks well for those local search terms, you will be set to dominate in your local area. And if you thought having a mobile app for your site would be enough to satisfy this growing group of searchers, the study also found that users prefer mobile websites over apps.
Now’s the time to establish a powerful local presence not only for your business’ main website but also your mobile site. Local search marketing, including optimising with the right location-specific keyword terms and creating profiles on online business directories is a must. Invest in the future of your local business today—get in touch with us.