Online Marketing Strategy

Spend Less but Get More Out of Your Online Marketing Strategy

Driving traffic to your website is important for finding new customers and making your business successful.  After all, people use the Internet far more often than they do phonebooks and newspapers to learn about the goods and services that local businesses offer.  There are many ways to get more visitors to your website, but some of them are cost prohibitive for some smaller businesses.  However, there are cost effective ways–some of them are even free–that will entice searchers to visit your page.

Setting up social media accounts like Twitter, LinkedIn, or Facebook can help you promote your business’ products and services for free.  Social media helps your business connect to people in your area and you can find potential customers by promoting your services or offering specials on the products you sell.  It also allows you to have instant feedback on your business from your customers, pointing out areas that you need to improve upon or letting you know your business is doing a great job.

If you don’t already have social media accounts for your business, create pages that will make positive first impressions on the people who visit them.  Make sure that all of your business information, including your address, phone number and hours of operation are listed and accurate.  The easier it is for people to find you, the more likely they are to become your customers.

Another strategy is to include several types of content on your webpages and to keep it updated.  This could include articles, videos, reviews or pictures that relate to some aspect of your business and the goods or services you provide.  Blogging is also a good way to add content to your page and to keep visitors updated on your business’ promotions or tell them about the goings on in your company.  Just remember that this is possibly the first impression people will have of your business and that the content you post had better be worth taking the time to read or watch.

Including relevant keywords in your blogs and other content like videos or pictures, is a good way for customers to find you and it also increases your ranking on search engine results pages.  The better your ranking, the further up the results pages your site will appear, bringing you the traffic you want and need.

If you don’t already know which keyword terms are the most appropriate for your business, you may want to hire professionals to do this work for you.  There’s no point targeting keyword terms that nobody searches or that aren’t used to find precisely what it is that you offer.  Relevant search terms not only make it easier for people to find your business, but it also means that people will be more likely to stay and spend some time on your site when they do click on your business’ URL.  Any money you invest in keyword research will be well worth it.

A cost effective online marketing strategy will keep your costs to a minimum while giving your business more exposure to potential customers and earning you more money.  For more information, call The SEO Company.

About Paul Gregg


Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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