Local Search

There are Many Ways Local SEO Strategies Will Boost Your Business

In order to achieve your goal of finding local customers with an online marketing campaign, there are basic things you can do to make your strategy successful.  Essentially, you want your site to rank well so that your business site moves up on search results pages.  Plain and simple, this will make your website easier for local searchers to find you and you will get more traffic flowing to your site.  By applying local SEO strategies, your website can help you find the local customers you need to make your business more successful.

Keywords are the key for making your SEO strategy work.  The keywords you use in the content on your site, as well as in the structure of your website, should be researched so you are using the relevant keywords for your business.  If this is something that you’re unsure about and you don’t know the first thing about doing keyword research, it will be well worth the investment to pay professionals to perform this step for you.  After all, if you aren’t targeting the terms people are actually using to find the products and/or services you sell, there’s far less of a chance that your site will get noticed.

What’s also important, when it comes to keyword terms, is targeting geo-specific keywords so you ensure you’re targeting the customers in your local area.   If you sell ice cream in Brisbane, you will probably use keywords like, “Brisbane ice cream shops,” or “ice cream Brisbane,” for instance.

One of the biggest mistakes brick and mortar businesses make is failing to use the keyword terms that will actually attract the attention of the people they need as customers.  It will do little good if you’re getting a great deal of website traffic from people in China when your business’ location is in Queensland and you don’t have an online store.

Content creation is also important for local search strategies.  Basically, you want and need to create dynamic content that people want to read.  You can then post your content on other local websites to attract more attention to your business.  Sharing your content can also help you build links back to your site, allowing you to find and target even more customers and increase your ranking.  Don’t just ensure the content on your website is top-notch; your business’ social media accounts should also contain information that people want to know.  If you create written posts, tweets or even videos that locals want to share with others, you’re taking the ‘word of mouth’ strategy online and putting it to work for your business.

So where to start?  How can you create a local SEO strategy that will succeed and where do you find the time to do it?  If you haven’t already implemented a local SEO strategy for your website, it’s time you did.  Failing to tap into your local clientele only means less traffic, fewer potential customers and sales.  Put the power of local to work for you by contacting The SEO Company to learn about targeting the prospective customers in your local area, today.

About Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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