When it Comes to Internet Marketing, this is Where Small Businesses Often Go Wrong

When it Comes to Internet Marketing, this is Where Small Businesses Often Go Wrong

If you could discover what it is that you’re doing wrong, or failing to do at all, when it comes to your internet marketing efforts, wouldn’t you want to know? Optimising your presence online is a crucial aspect of small business marketing today. After all, few people turn to anything other than the internet when they’re looking for the businesses they plan to frequent.

But search engine marketing isn’t always so clear cut. You’ve probably heard that it’s constantly changing and how could someone who doesn’t eat, sleep and breathe website SEO hope to keep up?  You’re right. The world of web marketing is always changing, but with that being said there are some fundamentals that always stay the same, or at least will remain the same in the unforeseeable future. Here, we’ll tell you what it is that many small businesses fail to do when trying to make their websites, and more importantly their businesses, stand out online.

Stop Trying to Decipher Search Engine Algorithms & Instead Focus on What Your Customers Want

All too often, people try to create their copy and their websites according to something they read with regards to how search engines rank websites. For starters, if internet marketing isn’t your business it’s unlikely you will ever be able to keep up when it comes to algorithms. Instead, focus on building a website that speaks to your prospective customers’ pain points. Create copy that speaks to what it is that they’re trying to satisfy and you will become the authority in your industry, and in the eyes of Google and others. Search algorithms change constantly. Stay consistent when it comes to meeting site visitors’ needs and you will start to see traction with your internet marketing efforts.

Which Brings us to Content

In addition to shaping their websites to suit search engines instead of real people, business owners often fail to create the type of content that prospective customers want to share with others, let alone read themselves. If you’re too focused on fitting in the keyword term ‘surf shop Surfers Paradise’ six times, and fail to provide the people who visit your site with information that encourages them to visit your store in person, to seek out your services or to order a product online, you will fail to convert those visitors into your customers. Entice those who stumble upon your site to stay and read a while. Make them want to share your content and you will also earn some quality links, further aiding your overall campaign.

Choosing the Most Popular Keyword Terms isn’t Always the Best Move

Without any real knowledge or experience when it comes to keyword research, businesses often choose to optimise their sites with keyword terms they could never hope to dominate. Sure, the term ‘surf boards’ might draw a huge local volume of searches, but also might be a highly competitive term, meaning it will be just that much harder for your business to rank well for that keyword. Instead of choosing terms based solely on the fact that they draw millions of searches each month, go after the low-hanging fruit, so to speak, or those terms that relate to your theme and that aren’t quite as competitive. Once you’ve focused your keyword term selection, and are using the terms people are actually using to find the products or services that your business sells, your conversions will improve.

When it comes to small business marketing, perhaps one of the most common reasons businesses fail to succeed online is because they either think they can devise and handle their campaigns successfully themselves, or that they don’t think they have the budget necessary to seek out professional website SEO services. Nothing could be further from the truth.

Contact The SEO Company today and together we’ll devise a strategy that sees your business doing more of what’s right and that which will bring real results, online. Deep keyword research, content writing services and social media campaigns are just the beginning when it comes to what we can implement to benefit your business.

About Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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