Accept Guest Posts for Your Own Blog & Give a Boost to Your Internet Marketing Efforts
Blogging is crucial for successful internet marketing today and covers a number of bases in one fell swoop; it provides site visitors with informative, useful information that they will hopefully feel inclined to share with others; it’s a great place in which to use your keyword terms, aiding your overall website SEO efforts; it shows Google and others that you’re an authority in your industry, and so much more.
Keeping a regular posting schedule can be a bit daunting for those small business owners already swamped with work, so a great way to keep fresh, new content on your blog and to establish some potentially valuable relationships that can be put to use in other facets of internet marketing, is to consider accepting guest blog posts. What could be better, especially for small business marketing, than being able to post free content that readers or site visitors and search engines alike will appreciate?
So how do you get people to want to post on your blog? Here are some tips to keep in mind when devising a strategy for guest blogging:
- Make it as easy as possible for interested guest bloggers to contact you: have a clear call to action for guest bloggers, such as ‘Yes! We Accept Guest Bloggers’ or ‘Contact Me for Guest Posting Opportunities,’ or simply include a highly visible email address or contact form.
- If your site and budget allow, dedicate a page on your website to describing your requirements for guest posts. Be as specific as possible about word lengths, style, keyword terms and topics. The more you tell interested writers in advance, the less time you’ll have to spend answering questions in emails or rejecting posts that don’t match what you’re looking for.
- Contact the owners of sites whose focus is related to your own. So, for instance, the people who visit the website for your raw dog food business might be interested to read a guest post written by the person who supplies you with organic pet care products. Propose to these related business owners that you do a swap: you write a guest post for them and they’ll write one for you. Doing so will benefit both parties with fresh content and backlinks and is an effective, free small business marketing strategy.
- Make it possible for people to subscribe to the comments posted following blog articles. This way, your guest bloggers can quickly and easily respond to website visitors’ questions or comments.
Writing articles for other sites’ blogs and accepting guest posts for your own blog are effective internet marketing tactics that don’t take a lot of time or money and are beneficial for your overall website SEO and marketing strategies.
To learn more about the importance of blogging in today’s post-Penguin and Panda internet world, contact us.